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Brand Overview

Our brand isn’t just our logo. It’s our collective voice, created by all our experiences. From students, to faculty, to partnering institutes, we all have our own Ryerson story to share. The guidelines found on this website are our way of bringing them all together. 

With Ryerson clearly on the move, and a new five-year academic plan, Our Time to Lead, there is no better time than now to ensure our brand is working hard to support this growth and our reputation.

The Goals of Our Brand Strategy
  • To promote our unique strengths and differentiate from the competition
  • To raise brand awareness and reputation
  • To develop a framework to efficiently and effectively use resources for maximum impact
  • To quickly provide equity to new initiatives
  • To increase donor, government and community support
  • To instil a sense of pride into our community
The Platform

The brand platform is designed as a tool and reference for Ryerson’s internal communicators to guide and inspire the creation of external messaging. It is made up of the Big Idea, our Mission, Vision, Values, Brand Differentiators, Tone & Personality and Brand Story.

The Big Idea

The university’s Big Idea unifies all the elements of the brand platform. It must resonate with our audiences and should be top of mind when anyone thinks of Ryerson University.

It is true to Ryerson’s past and present and will continue to define the university in the future.

The Intersection of Mind & Action.

Brand Mission

Ryerson University's mission defines why we exist. It is our ambition and calling — the reason we get out of bed every morning.

Ryerson University can be found at the intersection of mind and action, equipping its students with the knowledge and experiences that empower them to positively and meaningfully transform themselves, their culture, the economy and society.

Brand Vision

Our vision states the next big goal we are collectively working towards in service of our mission.

To be Canada's leading university and hub for inventive and purposeful thinkers and creators.
Values, Differentiators, Tone & Personality

Brand Values

Our values are what we care most deeply about. They are the principles that define our behaviour and cause us to strive for excellence.

Diversity

We value an environment where diversity thrives. Our exceptional number of perspectives, ideas and approaches drive our innovation.

Inventiveness

We value creative and original thought in all our endeavours. Our inventiveness increasingly defines us.

Resourcefulness

We value making things happen. Our grit, pragmatism and desire to create manifests in a culture of action.

Relevance

We value relevance. From our mission to our programs, we are designed to respond to society’s needs.

Courage

We value the courage required to challenge convention. We are not here to maintain the status quo.

Openness

We value openness — to new concepts, points-of-view and society. Our ability to stay open is what keeps us moving forward.

Brand Differentiators

These are the things that we offer our audiences that make us special and different. They are Ryerson's enduring characteristics and the frame through which our stories are told.

We Are Enterprising

At Ryerson, we get things done. We have the smarts, expertise and drive to improve ourselves and our surroundings.

We Are City Builders

We shape our learning environments to maximize connections, partnerships and creativity. We are building not only a great urban university, but also a great city.

We Are Connected by Diversity

Ryerson thrives because of its diversity — of cultures, perspectives and programs. Together, our diversity makes us more connected, global and able to solve complex challenges.

We Are Creators

At Ryerson we create — new knowledge, approaches, ventures and cultural works. We believe the best way to challenge convention is to create new possibilities.

We Stay Relevant

Ryerson’s mission has always been rooted in responding to society’s needs. Our programs continually evolve to equip students with the knowledge and experiences to contribute, lead and adapt.

Brand Tone & Personality

Tone is the attitude we apply to the themes and ideas we talk about — it’s how we say what we say.

Optimistic

We focus on opportunities instead of dwelling on challenges. We believe in the future, because we are the ones who will create it.

Grounded

Our intellect and optimism are grounded in skill and creation. We are smart but not stuffy.

Progressive

We champion change and innovation. Our youthful nature keeps us curious and unjaded. We will always ask “Why?” and “What if?”

Inclusive

We are strongest when we include everyone. Our diverse makeup drives us to be well-balanced and considerate.

Daring

We are not afraid to boldly challenge convention. Our audacity is thoughtful and with purpose.

Scholarly

We are always looking to learn. We create experiences that challenge the mind and encourage action.

Story

Our Brand Story brings all of the elements of the platform together into a single narrative that speaks to the core of the Ryerson brand.

This story is not what we tell our audiences, instead it's what they will come to believe about Ryerson University based on all of the signals that our brand sends out.

Download

Download a copy of the Brand Platform for easy reference.

Ryerson University is a leading comprehensive innovation university integrated into Toronto's diverse urban core. At the intersection of mind and action, we've built a home and a hub for inventive and purposeful thinkers and creators — all working to positively transform themselves, their culture, the economy and society.
Architecture

The brand architecture defines the visual structure and relationships for entities within the university. Our goal is to create a clear framework that will raise our profile, enhance our reputation and have a stronger impact in the mind of our audiences.