The university’s primary graphic device is a combination of overlapping boxes containing photography, text and brand colours. This unites our toolkit elements and creates a modular visual language that makes up our distinct style.
These boxes are used to create clear space for headlines and call-out text, define the edges of photography and contain fields of colour. In layout, they are used together to create visual interest, balance and movement. When used thoughtfully, they are the most effective tool for conveying the Ryerson University brand.
Depending on application, audience and message, our graphic device can be used simply, with a single box, or it can create a complex collage of imagery and colour. Generally speaking, simpler layouts will emphasize content and complex layouts will emphasize tone. An effective layout will find the right balance.
Overlapping frames are integral to our visual language. When designing for the Ryerson brand, start simple — all boxes should have a purpose.
The university’s graphic device uses a combination of overlapping boxes containing photography, text and brand colours. The following guide shows how to combine all of the elements effectively.
1. Type is primary: start a design by considering your text
2. Add photography and colour as needed to complement your message
When using the graphic device, please avoid the following techniques.