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Typography

Typography doesn’t just need to look good, it needs to reflect the essence of our brand. The typefaces selected are bold, contemporary and truly reflect the Ryerson of today.

Purchasing Fonts
To purchase the Replica or Lyon fonts for your computer, please contact Josh McInerney, Manager, Design and Creative Services at jmcinerney@ryerson.ca.

Replica Std

Replica Std is the primary typeface of Ryerson University. It is the lead typeface read in all communications, except in formal or convocational material.

Replica Std is designed using a strict grid, giving it distinct qualities that provide Ryerson with a bold, confident voice.

Replica Std Bold and Light are used to differentiate levels of information through contrasting weights. Replica Std Regular can also be used as a third weight. Italics are used sparingly.

Alternative Typefaces
Due to the nature of typeface licensing, there are situations, such as emails, in which more universally available system typefaces are required. When Replica is not available, use Arial.

Lyon Text

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Lyon Text is the secondary typeface of Ryerson University. It is used to complement Replica, enabling more flexibility in typographic messaging.

Lyon is a contemporary serif, giving Ryerson a classic, formal voice when needed.

Lyon is the second typeface read in all communications, except in formal or convocational material, when Lyon is used liberally.

Although Lyon Text comes with a large font family, it is recommended that Bold and Regular weights are used. Bold Italic and Regular Italic can also be used.

Alternative Typefaces
Due to the nature of typeface licensing, there are situations, such as emails, in which more universally available system typefaces are required. When Lyon is not available, use Times New Roman.

Usage

Ryerson typography guidelines are as follows:

  • Type is always black or white. Optionally, headers can use any of the primary colours.
  • Type is consistently left-aligned, given "optical" kerning and comfortable leading. Generally speaking, Replica can have tighter line spacing than Lyon, due to the nature of its design.
  • Replica is always used as the headline typeface and always used in lock-ups.
  • Headlines are always in sentence case.
  • Lyon is used as body copy and in formal or convocational material. Lyon is most effective when a lot of text is being communicated.
  • Both typefaces can be used together to draw attention and create contrast in certain messaging.
  • Together, Replica and Lyon are used in all Ryerson communications material.
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