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UNDERGRADUATE PROGRAM CALENDAR 2003-2004
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Graphic Communications Courses

GRA 012 GRA 013 GRA 014 GRA 020 GRA 022 GRA 023 GRA 024 GRA 030 GRA 033 GRA 034 GRA 041 GRA 043 GRA 044 GRA 116 GRA 216 GRA 230

GRA 012 Graphic Communications: Electronic Layout and Typography Lect: 1 hr./Lab: 1½ hrs.

Introduces principles of electronic page layout and design. Develops an understanding of computer systems. Investigates output considerations and quality concerns. Includes elements of electronic and non-electronic page layout, typography, imported images and colour.

Corequisites: GRA 013, GRA 014.

GRA 013 Graphic Communications: Electron-ic Premedia I Lect: 1 hr./Lab: 1½ hrs.

The basis of electronic production including: scanning, image masking, tone reproduction, proofing, file inspection, and film output are stressed in both lab and lecture. In addition the traditional steps of image assembly and plate production are covered. The student at the completion of the course will have a full appreciation of the management concerns of a basic prepress operation.

Corequisites: GRA 012, GRA 014.

GRA 014 Graphic Communications: Introduction to Printing Processes Lect: 1 hr./Lab: 1½ hrs.

The evolution, principles and current applications of conventional and electronic printing processes are studied. Basic printing and manufacturing processes are introduced. Manufacturing of raw materials is discussed in relation to printing processes. Primary raw material testing is made and evaluated for their printability, runability and end use performances. Technical details of printing presses are examined with emphasis on production capabilities and limitations. Print variables are discussed. Importance of the make-ready phase relative to production costs is introduced.

Corequisites: GRA 012, GRA 013.

GRA 020 Graphic Communications: Binding and Finishing Processes Lect: 1 hr./Lab: 1 hr.

A study of the latest in Binding and Finishing technology from the basics through to the complex is covered. This includes: an in-depth look at job planning for a wide variety of finishing operations, the ever increasing role of computers for: quality control, increased production speeds, and the “value added” creativity computers now allow the industry to have.

Prerequisites: GRA 012, GRA 013, GRA 014.

GRA 022 Graphic Communications: Electronic Document Design Lect: 1 hr./Lab: 1½ hrs.

The theoretical and practical aspects of electronic document design and construction are examined for both print and electronic distribution. Investigates historical and current practical approaches to production of length and complex documents (primarily QuarkXpress) and media indepen-dent formats that are used for print and electronic distribution (Acrobat PDF, HTML, XML). The course also investigates electronic media enhancements such as sound, video, and animation.

Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 023, GRA 024.

GRA 023 Graphic Communications: Elec-tronic Premedia II Lect: 1 hr./Lab: 1½ hrs.

Electronic production methods focusing on popular PostScript compatible desktop programs are introduced. Through both lab and lecture, the student will explore: the variables in file construction, file inspection issues, colour scanning and evaluation, and imposition. Emphasis will be placed on the planning and production control of these steps.

Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 022, GRA 024.

GRA 024 Graphic Communications: Printing Processes and Quality Control Lect: 2 hrs./Lab: 1½ hrs.

Emphasis is on print quality and raw material analysis through press run demonstrations, testing and instrumental measurements as well as statistical methods. Colour theory, objective measurement of colour and the major colour spaces are studied. Quality inferences are made from print control strip data and observations and from material test results using statistical techniques and computer software. The major national and international quality standards and certification programs are surveyed.

Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 022, GRA 023.

GRA 030 Graphic Communications: Management Studies Lect: 3 hrs.

This course will explore current management theories. Topics will include: Managing change, Time management, Negotiating skills, Creative problem solving, and Entrepreneurship. Particular emphasis will be placed on self-management as a prerequisite to managing others. Student groups will be required to produce a report and do a formal presentation to the class covering a designated course topic.

Prerequisite: MGT 200.

GRA 033 Graphic Communications: Advanced Electronic Premedia Lect: 1 hr./Lab: 1½ hrs.

Electronic manipulation and assembly techniques employed by both postscript compatible programs as well as proprietary systems are explored. The topics covered include: tone and colour manipulation of colour scans image combination methods; trapping software, electronic proofing methods; system requirements; selection and cost justification.

Prerequisites: GRA 022, GRA 023, GRA 024. Corequisite: GRA 034.

GRA 034 Graphic Communications: Printing Processes III Lect: 1 hr./Lab: 1½ hrs.

Emphasis is on web-offset, digital printing processes, flexography, and multi-colour press capability analysis (fingerprinting a press). Advanced and independent testing of materials or processes is made. Computer simulation of press systems is used to determine the economic benefits of automation in the press room. Complex sheetfed and web-offset press installations are critically analysed for their technical capabilities and cost effectiveness. New developments in printing press tech-nology are discussed as they arise.

Prerequisites: GRA 022, GRA 023, GRA 024. Corequisite: GRA 033.

GRA 041 Graphic Communications: Management Studies Lect: 1 hr./Lab: 1 hr.

Independent research applied to develop a three-year business plan for a company in the graphic communications market. Coordination of management functions to develop the mission and strategic plan for the company. Students must prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resources plans. Also encompasses the student’s internship conducted between third and fourth year, where the student completes a work placement in the graphic communications or allied industries.

Prerequisites: ACC 100, ACC 406, GRA 030, GRA 033, GRA 034, MGT 200, MKT 100, MKT 423.

GRA 043 Graphic Communications: Management of Advanced Technology Lect: 2 hrs./Lab: 1 hr.

The study of management concepts, technology and strategies as they apply to evolving technology in the graphic arts industry.

Prerequisites: GRA 033, GRA 034.

GRA 044 Graphic Communications: Management of Electronic Imaging Lect: 1½ hrs.

This course investigates recent developments in electronic production. Emphasis is placed on how the technology can be used to maximum benefit. The topics covered include: colour management systems; advances in RIP (Raster Image Processing) technology; integrated production software; transfer formats and standards for digital files; computer to plate systems; file pre-fighting; and flexographic preparation. (formerly GRA 042).

Prerequisites: GRA 033, GRA 034.

GRA 116 Graphic Communications: Estima-ting in the Graphic Arts Lect: 2 hrs./Lab: 1 hr.

Introduction to estimating using manual and computerized methods. Develop an understanding of the fundamentals of an Activity Based Costing system. Start with Budgeted Hourly Cost rates and develop standards for creative, prepress, press and bindery operations. Emphasize production planning for efficient use of labour, equipment, paper and other materials. Apply manual estimating fundamentals in a computerized estimating environment. Develop a process to research, select, and install systems and finally operate a commercial computerized estimating system.

Prerequisites: GRA 022, GRA 023, GRA 024.

GRA 216 Graphic Communications: Manufacturing Management for Graphic Arts Lect: 3 hrs.

This course focuses on gaining skills and knowledge needed to manage a graphic arts manufacturing facility. Students will explore many topics related to production management. Topics include an examination of system approach to Production Management, TQM/SPC, ISO 9000 standards, Employee/Employer Relations, Print Manufacturing Strategies, Customer Relationship and Manufacturing Organizational Structures.

Prerequisites: ACC 100, GRA 020, GRA 022, GRA 023, GRA 024, MGT 200.

GRA 230 Graphic Communications: Selling in the Graphic Arts Lect: 2 hrs.

The role of the sales representative in the graphic arts industries; including customer relationships, formulating a selective selling strategy, the nature and sources of product, customer and competitive knowledge, the consultative selling process (i.e., problem solving), negotiating customer resistance, landing a new customer.

Prerequisite: MKT 100.

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GRA 012	Graphic Communications: Electronic Layout and Typography	Lect: 1 hr./Lab: 1½ hrs.
Introduces principles of electronic page layout and design. Develops an understanding of computer systems. Investigates output considerations and quality concerns. Includes elements of electronic and non-electronic page layout, typography, imported images and colour.
Corequisites: GRA 013, GRA 014.

GRA 013	Graphic Communications: Electron-ic Premedia I	Lect: 1 hr./Lab: 1½ hrs.
The basis of electronic production including: scanning, image masking, tone reproduction, proofing, file inspection, and film output are stressed in both lab and lecture. In addition the traditional steps of image assembly and plate production are covered. The student at the completion of the course will have a full appreciation of the management concerns of a basic prepress operation.
Corequisites: GRA 012, GRA 014.

GRA 014	Graphic Communications: Introduction to Printing Processes	Lect: 1 hr./Lab: 1½ hrs.
The evolution, principles and current applications of conventional and electronic printing processes are studied. Basic printing and manufacturing processes are introduced. Manufacturing of raw materials is discussed in relation to printing processes. Primary raw material testing is made and evaluated for their printability, runability and end use performances. Technical details of printing presses are examined with emphasis on production capabilities and limitations. Print variables are discussed. Importance of the make-ready phase relative to production costs is introduced.
Corequisites: GRA 012, GRA 013.

GRA 020	Graphic Communications: Binding and Finishing Processes	Lect: 1 hr./Lab: 1 hr.
A study of the latest in Binding and Finishing technology from the basics through to the complex is covered. This includes: an in-depth look at job planning for a wide variety of finishing operations, the ever increasing role of computers for: quality control, increased production speeds, and the “value added” creativity computers now allow the industry to have.
Prerequisites: GRA 012, GRA 013, GRA 014.

GRA 022	Graphic Communications: Electronic Document Design	Lect: 1 hr./Lab: 1½ hrs.
The theoretical and practical aspects of electronic document design and construction are examined for both print and electronic distribution. Investigates historical and current practical approaches to production of length and complex documents (primarily QuarkXpress) and media indepen-dent formats that are used for print and electronic distribution (Acrobat PDF, HTML, XML). The course also investigates electronic media enhancements such as sound, video, and animation.
Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 023, GRA 024.

GRA 023	Graphic Communications: Elec-tronic Premedia II	Lect: 1 hr./Lab: 1½ hrs.
Electronic production methods focusing on popular PostScript compatible desktop programs are introduced. Through both lab and lecture, the student will explore: the variables in file construction, file inspection issues, colour scanning and evaluation, and imposition. Emphasis will be placed on the planning and production control of these steps.
Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 022, GRA 024.

GRA 024	Graphic Communications: Printing Processes and Quality Control	Lect: 2 hrs./Lab: 1½ hrs.
Emphasis is on print quality and raw material analysis through press run demonstrations, testing and instrumental measurements as well as statistical methods. Colour theory, objective measurement of colour and the major colour spaces are studied. Quality inferences are made from print control strip data and observations and from material test results using statistical techniques and computer software. The major national and international quality standards and certification programs are surveyed.
Prerequisites: GRA 012, GRA 013, GRA 014. Corequisites: GRA 022, GRA 023.

GRA 030	Graphic Communications: Management Studies	Lect: 3 hrs.
This course will explore current management theories. Topics will include: Managing change, Time management, Negotiating skills, Creative problem solving, and Entrepreneurship. Particular emphasis will be placed on self-management as a prerequisite to managing others. Student groups will be required to produce a report and do a formal presentation to the class covering a designated course topic.
Prerequisite: MGT 200.

GRA 033	Graphic Communications: Advanced Electronic Premedia	Lect: 1 hr./Lab: 1½ hrs.
Electronic manipulation and assembly techniques employed by both postscript compatible programs as well as proprietary systems are explored. The topics covered include: tone and colour manipulation of colour scans image combination methods; trapping software, electronic proofing methods; system requirements; selection and cost justification.
Prerequisites: GRA 022, GRA 023, GRA 024. Corequisite: GRA 034.

GRA 034	Graphic Communications: Printing Processes III	Lect: 1 hr./Lab: 1½ hrs.
Emphasis is on web-offset, digital printing processes, flexography, and multi-colour press capability analysis (fingerprinting a press). Advanced and independent testing of materials or processes is made. Computer simulation of press systems is used to determine the economic benefits of automation in the press room. Complex sheetfed and web-offset press installations are critically analysed for their technical capabilities and cost effectiveness. New developments in printing press tech-nology are discussed as they arise.
Prerequisites: GRA 022, GRA 023, GRA 024. Corequisite: GRA 033.

GRA 041	Graphic Communications: Management Studies	Lect: 1 hr./Lab: 1 hr.
Independent research applied to develop a three-year business plan for a company in the graphic communications market. Coordination of management functions to develop the mission and strategic plan for the company. Students must prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resources plans. Also encompasses the student’s internship conducted between third and fourth year, where the student completes a work placement in the graphic communications or allied industries.
Prerequisites: ACC 100, ACC 406, GRA 030, GRA 033, GRA 034, MGT 200, MKT 100, MKT 423.

GRA 043	Graphic Communications: Management of Advanced Technology	Lect: 2 hrs./Lab: 1 hr.
The study of management concepts, technology and strategies as they apply to evolving technology in the graphic arts industry.
Prerequisites: GRA 033, GRA 034.

GRA 044	Graphic Communications: Management of Electronic Imaging	Lect: 1½ hrs.
This course investigates recent developments in electronic production. Emphasis is placed on how the technology can be used to maximum benefit. The topics covered include: colour management systems; advances in RIP (Raster Image Processing) technology; integrated production software; transfer formats and standards for digital files; computer to plate systems; file pre-fighting; and flexographic preparation. (formerly GRA 042).
Prerequisites: GRA 033, GRA 034.

GRA 116	Graphic Communications: Estima-ting in the Graphic Arts	Lect: 2 hrs./Lab: 1 hr.
Introduction to estimating using manual and computerized methods. Develop an understanding of the fundamentals of an Activity Based Costing system. Start with Budgeted Hourly Cost rates and develop standards for creative, prepress, press and bindery operations. Emphasize production planning for efficient use of labour, equipment, paper and other materials. Apply manual estimating fundamentals in a computerized estimating environment. Develop a process to research, select, and install systems and finally operate a commercial computerized estimating system.
Prerequisites: GRA 022, GRA 023, GRA 024.

GRA 216	Graphic Communications: Manufacturing Management for Graphic Arts	Lect: 3 hrs.
This course focuses on gaining skills and knowledge needed to manage a graphic arts manufacturing facility. Students will explore many topics related to production management. Topics include an examination of system approach to Production Management, TQM/SPC, ISO 9000 standards, Employee/Employer Relations, Print Manufacturing Strategies, Customer Relationship and Manufacturing Organizational Structures.
Prerequisites: ACC 100, GRA 020, GRA 022, GRA 023, GRA 024, MGT 200.

GRA 230	Graphic Communications: Selling in the Graphic Arts	Lect: 2 hrs.
The role of the sales representative in the graphic arts industries; including customer relationships, formulating a selective selling strategy, the nature and sources of product, customer and competitive knowledge, the consultative selling process (i.e., problem solving), negotiating customer resistance, landing a new customer.
Prerequisite: MKT 100.