MARKETING MINOR
The Minor in Marketing will help students gain an understanding of the importance of customer relations and customer satisfaction in an increasingly competitive business environment. The required courses include core MKT courses in marketing principles. market research. and customer interaction. Elective courses allow the student to increase their knowledge of areas such as marketing to industrial customers, the various techniques available to communicate with customers, and international expansion from a marketing perspective. Not all courses are available in all programs.
To receive the Minor a student must complete six one-term courses (or equivalent) from the following course of study:
Two of the following*:
* Students in Hospitality and Tourism Management will take
HTM 402 in place of both
MKT 100 and
MKT 200, plus, take one additional elective bringing the requirement to "three of the following".
