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| Ryerson Home > Current Students > Academic Calendars > Full-Time Undergraduate Calendar |
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 UNDERGRADUATE PROGRAM CALENDAR 2003-2004 |
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Broadcasting Courses
BRD 011 Broadcasting: Audio Theory (Production/Technical) Lect: 1 hr. The Production section of the course introduces the realities of the radio industry. Projects include analysis of various radio station formats leading to discussion on the decision making processes and practices in current radio. The technical element is a basic course in operations knowledge of equipment used in audio production. First term emphasizes analog systems, while second term introduces digital production tools with special emphasis on understanding the computer’s role in production.
BRD 012 Broadcasting: Audio Laboratory Lab: 3 hrs. This course introduces the working environment of the audio control room. Skills such as operating the broadcasting console, tape editing and recording are taught in concert with practical audio projects. Students will undertake individual and group work including commercials, PSA’s, short and long features plus practice in programming of various genres.
BRD 014 Broadcasting: Introduction to Media Writing Lect: 1 hr./Lab: 2 hrs. This course introduces students to the various formats, styles and approaches used in radio writing. The laboratory portion of the course trains students in research, interviewing, and composing scripts, with a focus on building a wide-ranging portfolio of written material (including profiles, news reports, commentaries, commercials, public service announcements and features). Through lectures, students are also introduced to the overall nature of the Canadian telecommunications industry and its regulatory environment.
BRD 015 Broadcasting: Management in Media Lect: 3 hrs. This course explores the functions and activities of management within the media (radio-television-cable) context. It is reflective of what’s happening in media management right now. Some areas of focus — decision making, dealing with people, planning, CRTC, unions, ethics, women in broadcasting, etc.
BRD 020 Broadcasting: Introductory Broadcast Journalism Lab: 4 hrs. One term of Radio news, one term of TV news taken in either order. The course introduces writing, research and reporting skills in each specialized field. Latter classes give students the opportunity to apply skills in newslab settings in the production of newscasts. Assignments include a report based on a significant book in the field and comparative studies of newscasts based on clearly identified criteria.
BRD 023 Broadcasting: Media Writing Lect: 1 hr./Lab: 2 hrs. The student is taken towards a consideration of the visual media through assignments dealing with the theory of drama, the documentary, advertising, and the corporate video. Advanced Standing students taking this course will also be introduced to the various styles and formats used in media writing. Prerequisite: BRD 014 (for students in 4-year stream).
BRD 024 Broadcasting: Public Relations Lect: 3 hrs. Designed to equip students with rudimentary public relations skills, familiarize students with tools of public relations and illustrate their effective use. Some time will be spent on public relations theories and their application through case histories, but the major thrust of the course will be to involve students in applying public relations principles, and seeing concrete results of planning and follow-through. Practitioners specializing in various public and industrial fields will guest lecture concerning their areas of expertise. Prerequisite: BRD 015.
BRD 026 Broadcasting: Sales and Advertising Lect: 3 hrs. This two part course deals with the advertising process and broadcast sales in alternate terms. Advertising is analyzed from a marketing perspective. The roles played by advertisers, ad agencies, and media are investigated, in addition to research, the creative process, and public perceptions of advertising. Broadcast Sales focuses on the role of sales in broadcast management, selling as a career, research, sales promotion, and station and network sales support. Student projects use current data to prepare and present broadcast sales plans.
BRD 031 Broadcasting: Children’s Television Lect: 3 hrs. Students will study the principles of child development, and engage in children’s TV research.Writing, performing, puppets, advertising, stereotyping, violence, promotion, business, regulation, etc. will be discussed within the context of contemporary children’s television production. Students will write and produce programs for specific children’s markets. Exclusion: BRE 030.
BRD 038 Broadcasting: Communicating Using New Media Lab: 3 hrs. This course will provide an overview of the rapidly evolving field of new media with a special emphasis on both synchronous and a-synchronous interactive television production. Students will pioneer in the creation of interactive television prototypes while recognizing that the creation of emotionally engaging, yet marketable content will drive the growth of this dynamic new industry. Class will review fundamental questions such as: What do we mean by content? What kinds of content will be most successful and useful? What shape should this content take? Discussion will also focus on the essential questions of interactivity: what works, what doesn’t and why. Lect/
BRD 042 Broadcasting: Communications Research Seminar Lab: 3 hrs. Students conduct research projects focussed on specific areas of the broadcasting industry: policy and regulation; market research; the independent production sector; the commercial aspects of radio and television programming; educational broadcasting, and other related issues. Students will select one topic per term and work independently under the supervision of the professor, including regular tutorials. Research methodology will be studied.
BRD 043 Broadcasting: Public Affairs Programming Lect: 3 hrs. This course take students through all the steps necessary to produce a TV public affairs story. First, students deconstruct a current TV documentary to learn about story structure. Then, they work in groups to develop, research, plan, write and edit their own public affairs story in both first and second terms. Interviewing skills are also emphasized in the course.
BRD 044 Broadcasting: Business Aspects of Independent Television Lect: 3 hrs. The first semester explores the role of the independent producer and the relationship with broadcasters and funding agencies. Students learn business practices and administrative applications, investigate existing independent companies via case studies and design a full proposal with business plan and strategy to be presented to a panel of broadcasters and funding agencies. Individual and group projects investigating business and management practices in the communication industry make up the second semester.
BRD 045 Broadcasting: Applied Marketing and Promotion Lect: 3 hrs. Students are introduced to the foundation knowledge and procedures associated with effective marketing and promotion techniques. The curriculum will analyze activities in domestic and international markets through projects to achieve an understanding of processes which have succeeded. The course is largely based on the case study method.
BRD 046 Broadcasting: Practicum-Video Lab: 6 hrs. Students self-select into groups of five to produce professional quality television, or multimedia projects. Students engage the support of external industry mentors as well as RTA faculty and pitch production ideas to a Practicum Management Committee. Paperwork preparation is required before students move to the production phase. Practicum ideas must meet professional industry standards. Prerequisites: BRD 302, BRD 341 OR BRD 301, BRD 303 OR BRD 305 and BRD 310.
BRD 047 Broadcasting: Practicum-Audio Lab: 6 hrs. Students self-select into groups of five or more to produce professional quality audio, or multimedia projects. Students engage the support of external industry mentors as well as RTA faculty and pitch production ideas to a Practicum Management Committee. Paperwork preparation is required before students move to the production phase. Practicum ideas must meet professional industry standards. Prerequisites: BRD 301, BRD 303 OR BRD 305, BRD 310 OR BRD 302, BRD 341.
BRD 048 Broadcasting: Law and Ethics Lect: 3 hrs. The recipient of the MacLean Hunter Chair in Ethics will discuss case histories which reflect the legal and ethical imperatives governing the media. This is an advanced course that prepares graduating students to recognize their responsibilities to society through its laws and to themselves as professionals.
BRD 049 Broadcasting: Case Studies in Communications Lab: 3 hrs. Students will work in small teams. Topics include: specialty television, radio programming formats, the independent television sector, educational broadcasting, animation, television and radio ratings, all-news television, Canadian content and regulatory issues. Each team of two or three students will sped the first term undertaking research and interviews under the supervision of the Professor. Oral presentations will be made during the second term. Some external adjudication. Exclusion: CC8040.
BRD 050 Broadcasting: Writing Practicum Lab: 3 hrs. Students will deconstruct existing programs to determine the underlying structure of the material, they will form linkages with professional writers (who will act as adjudicators of the written material), and they will prepare original scripts for programs which are currently in production. Prerequisites: One of: BRD 350, BRD 351, BRD 352, PTF 350; AND permission of the School of Radio and Television Arts. Exclusion: Available to RDTV students only.
BRD 051 Broadcasting: Internship Lab: 3 hrs. Students taking this option will require the permission of the School based on academic standing, evidence of maturity, motivation and quality of the interning position. The industry “sponsor” must offer the student a challenge, assist in training and evaluate according to a set of RTA guidelines. The interning position within the communications industry must be established prior to the start of the year. An RTA faculty advisor will maintain contact with the sponsor and the student and submit the final evaluation based in part on the written reports prepared by sponsor and intern.
BRD 052 Broadcasting: Business in the Communications Industry Lect: 3 hrs. Students will investigate the corporate make-up and business plans of a variety of players in the industry including but not limited to: producers, broadcasters, industry services providers and new media companies. Emphasis will be placed on understanding corporate business structures and strategies, administrative practices and management decision-making. Management issues and challenges for the future will be discussed. The format for the course relies heavily on case study presentation and investigations conducted by student teams.
BRD 053 Broadcasting: Issues in Communications Lect: 3 hrs. This seminar-based course will tackle subjects across the spectrum of communications. Managerial, production, writing and ethical sectors will be explored via small student team research and presentation. Guests from the industry involved in specific issues will be invited to participate.
BRD 105 Broadcasting: Proseminar Lect: 2 hrs. Proseminar addresses current issues in broadcasting/communications. Lectures on the history of broadcasting in Canada provide knowledge and context for current issues. Applying their diverse academic backgrounds, Advanced Standing students propose and then present issues to the class. That presentation is then reflected in a written article. Students also report on a significant book in the field of communications and compare and contrast the views in the book with a current Canadian communications issue of their choice.
BRD 106 Broadcasting: Video Theory: Production and Technical Lect: 2 hrs. Using selected images/programs from the television screen, this course analyzes the intended communication from artistic production and technical points of view. Production content will include: communicating information and emotion through visuals and words, the elements of visual story telling, the uses of lighting and sound, the art and impact of editing, the planning processes used by industry to achieve the intended on-screen impact. Technical elements focus on the visual and aural chain of technology that makes up television in the present and the future. Students will understand the technical demands, standards and limitation of the medium so that their production planning and execution is more completely informed.
BRD 115 Broadcasting: Television Studio Theory & Lab Lab: 100 hrs. The Studio Lab portion is a hands-on teamwork course emphasizing crew roles and responsibilities and operational skills and procedures on TV studio equipment. These are developed through workshops, exercises and a team production. The theory portion analyses processes of communicating information and emotion through visuals and words. Develops the planning and techniques to bring a concept to life for an audience. The technical aspects focus on operational skills for the equipment found in a TV studio.
BRD 116 Broadcasting: Electronic Field Production Theory & Lab Lab: 80 hrs. The T.V. Electronic Field Production special block workshop is a practical small team course emphasizing the technical and production skills required to use the tools of remote TV production. In exercises students plan, compose and prepare visual stories of increasing complexity and perform them using cameras, video recorders and edit suites. The EFP production theory portion analyses the processes of story telling through visuals and words gathered by a single camera and blended through editing. The technical theory focuses on operational skills on the wide variety of equipment and location conditions found in Electronic Field Production. Initial weeks concentrate on specifics for the lab.
BRD 217 Broadcasting: T Lab: 6 hrs. V. Electronic Field Production Lab. T.V. Electronic Field Production Lab is a practical small team course emphasizing the technical and production skills required to use the tools of remote TV production. In exercises students plan, compose and prepare visual stories of increasing complexity and perform them using cameras, video recorders and edit suites. (formerly one half of BRD 027). Corequisite: BRD 218.
BRD 218 Broadcasting: T Lect: 2 hrs. V. EFP Theory-Production/Technical. This course analyzes processes of communicating information and emotion through visuals and words in a single camera environment. Students develop the planning techniques required to bring an idea and script to the production stage so that they can create compelling visual stories. Technical theory focuses on the operational skills and theory of operation of a wide variety of equipment to shoot, capture, edit and distribute pictures, text and sound. Students must pass both the production and technical elements of the course. Corequisite: BRD 217.
BRD 227 Broadcasting: Television Studio Lab Lab: 6 hrs. Studio Lab is a hands-on team work course emphasizing crew roles and responsibilities and operational skills and procedures on T.V. studio equipment. These are developed through workshops, exercises and a team production. (formerly one half of BRD 027). Corequisite: BRD 228.
BRD 228 Broadcasting: T Lect: 2 hrs. V. Studio Theory-Production/Technical. Studio production theory analyses processes of communicating information and emotion through visuals, sounds and words in a studio environment. It develops the planning techniques used to bring a concept to life for an audience. Technical theory focuses on operational skills and theory of operation of a wide variety of equipment to shoot, capture, edit and distribute pictures, text and sound. Students must pass both the production and technical elements of the course. Corequisite: BRD 227.
BRD 301 Broadcasting: Audio Production Lab Lab: 6 hrs. Building on skills acquired in BRD 012, this lab is an intensive production experience in advanced techniques. Students will construct a variety of audio assignments (including radio commercials, audio drama, electronic music utilising MIDI, multi-track music recording, field sound acquisition, and audio for video postproduction). Students will also have an opportunity to explore leading edge audio production topics including Internet audio, multi-channel sound and digital mixing. Course Weight: 2.00 Precursor: BRD 012. Corequisite: BRD 303.
BRD 302 Broadcasting: TV/Video Production Lab III Lab: 6 hrs. TV/Video Production Lab III mixes television studio, single camera location and computer based design production. The course emphasizes planning, production skills, directing techniques, creativity, visualization, control room and EFP practices, skilled equipment operation and the versatility necessary for professional television production. Students work in teams to complete specified productions that meet industry standards. Prerequisites: BRD 217, BRD 218, BRD 227, BRD 228; or BRD 115, BRD 116.
BRD 303 Broadcasting: Advanced Audio Theory Lect: 2 hrs. Lecture sessions to accompany and support the Laboratory BRD 301 course assignments. These discussions will present models, explanations and methods of assembling multi-track productions, the relationship between the sound and the picture, new digital and computer technologies and demonstrations of the techniques used in the industry. It will also include research, marketing and business elements related to the current industry. Corequisite: BRD 301.
BRD 305 Broadcasting: Master Writers’ Workshop Lect: 2 hrs. A series of lectures in direct support of Advanced Media Writing. Guest speakers will be successful writers in the Canadian & American media. They will be selected for their insight into the writing process. Corequisite: BRD 310.
BRD 310 Broadcasting: Advanced Writing Lab: 6 hrs. This project-based course encourages students to select two assignments which will be completed over the semester. Students may choose from a menu of possible activities: series television, corporate documentary, cultural documentary, children’s television, or original drama. In each instance the student will be expected to form a relationship with an outside adjudicator. As part of a triad (which includes the professor, the external adjudicator, and the student), the student writer will develop concepts, generate treatments, frame step outlines and, finally, develop versions of the shooting script for evaluation. Course Weight: 2.00. Corequisite: BRD 305.
BRD 330 Broadcasting: Advanced Standing Practicum Lab: 6 hrs. Advanced standing students prepare and produce professional level projects in TV, audio or interactive media following a carefully designed planning process. All resources of the RTA facility are available to students in limited quantities. Students may choose to work in teams or individually.
BRD 341 Broadcasting: Television Production Program Planning Lect: 2 hrs. This course will provide theoretical and managerial support to the BRD 302 production lab. Classes will include lectures, demonstrations and screenings on network scheduling, script breakdowns, design, budgeting, funding, camera techniques, blocking and lighting etc. These classes will relate industry practice to the student productions in the lab. Corequisite: BRD 302.
BRD 350 Broadcasting: Television Specialties Lab: 3 hrs. Some of the following specialty courses will be offered, where demand and budget permit: Performance, Sports Broadcasting, A/B Roll Editing, New Media, Technical Production. In cases of heavy demand for any of these specialties, the successful applicants will be determined by cumulative GPA. Prerequisites: Technical Production Specialty: BRD 218, BRD 228 (with minimum grades of B in each course). Performance Specialty: Permission of the Instructor. An audition may also be required.
BRD 351 Broadcasting: Advanced Audio Production Lab: 3 hrs. Production course based on applying new technologies in audio production. The application of digital techniques are rapidly changing the way people work with sound. This course will introduce and present practical experiences to provide the basic skills for this new environment. The digitization of sound, cut-and-paste systems and the random access nature of audio production will be explored. Keyboards, compact and hard discs, automation, and computers present new and interesting methods of creating sound images.
BRD 352 Broadcasting: Advanced T Lab: 3 hrs. V. Lab. Advanced television lab is the second semester of Television Production for those choosing to specialize in television. Students prepare and produce professional level programs following a carefully designed planning process. All resources of the RTA television facility-studio, portable field equipment, and editing are available in limited quantities.
BRD 400 Broadcasting: Introductory Video Production Lab: 4 hrs. This is a one-term course which introduces the production techniques of studio and single camera video. Content includes the theoretical and planning elements required to bring a project to readiness for production. Students will engage in the planning processes and execute productions while building skills in that area. They will move those productions through appropriate editing and other post-production elements. Productions will be designed by the students with the content and focus paralleling the work they are required to do in their home program.
BRD 800 Broadcasting: Public Relations Lect: 6 hrs. Designed to equip students with rudimentary public relations skills, familiarize students with tools of public relations and illustrate their effective use. Some time will be spent on public relations theories and their application through case histories, but the major thrust of course will be to involve students in applying public relations principles, and seeing concrete results of planning and follow-through. Practitioners specializing in various public and industrial fields will guest lecture concerning their area of expertise.
BRE 030 Broadcasting: Children’s Media Lect: 3 hrs. Students will study the principles of child development in the context of media production for children. The appropriate use of children’s media—e.g., television, film, software, theatre to enhance early learning will be addressed. Issues such as stereotyping, advertising, violence, diversity, and inclusion will be part of classroom discussion and assignments. Exclusion: BRD 031.