RYERSON UNIVERSITY: Undergraduate Calendar 2004-05

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UNDERGRADUATE PROGRAM CALENDAR 2004-2005
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Retail Management Courses
RMG 100 RMG 153 RMG 200 RMG 300 RMG 301 RMG 400 RMG 452 RMG 500 RMG 700 RMG 800 RMG 801 RMG 900 RMG 901 RMG 902 RMG 903 RMG 904 RMG 905
RMG 906 RMG 907 RMG 908 RMG 909 RMG 910

RMG 100 Retail Management: Issues and Innovations in Retailing I Lect: 3 hrs.

This course will provide students with an understanding of the current nature of the retail economy from a North American perspective. Changes in the retail sector which have an impact on Canadian competitiveness will be emphasized. Topics covered each year will be introductory by nature and will vary according to changes in the prevailing retail environment.

RMG 153 Retail Management: Human Resources Mgt. For Non-H.R. Prof Lect: 3 hrs.

This course examines the human resource issues that retail managers encounter. It delves into current and emerging issues with the objective of establishing an ethical framework for managerial behaviour. Areas covered include: planning, job analysis/design, recruitment, selection/orientation, training/development, performance examination, mentoring/coaching/counselling, performance correction/control/conflict, rewards/economic sharing, career planning and transitions, environmental/health and safety, labour/management/community relations and trends. The course focuses on the managerial roles and behaviours that impact these issues. (formerly FRM 153).

RMG 200 Retail Management: Intro. to Retail & Services Management Lect: 3 hrs.

This course examines how marketing and operational strategies can be utilized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in a profitable performance. An introduction to retail profit drivers will be a key element of the course.

RMG 300 Retail Management: Retail Information Management Lect: 3 hrs.

This course examines the technologies necessary for successful information access and retrieval within a retail environment. Topics include: information needs (internal and external) in a retail environment, access of information through electronic media and special services, bench marking, database management, techniques for effective dissemination and use of information throughout the organization and supply chain.
Prerequisite: RMG 200.

RMG 301 Retail Management: Retail Technology Lect: 3 hrs.

This course will focus on the increased use of technology in the retail sector. In particular, issues will be explored at several levels - how technologies are being adapted to increase the efficiency of supply chain, operations, and market management systems. Throughout the course students will have an opportunity to obtain experience in these systems in a retail environment through labs, case studies, and retail site visits.
Prerequisite: ITM 102.

RMG 400 Retail Management: Buying Process I Lect: 3 hrs.

This course examines the role of the buyer and his/her place in the marketing function of retail organizations. Course content focuses primarily on the procurement process, and intended outcomes include a thorough understanding of the buyer’s contribution to assortment and resource development, relationships with other functions within the organization and interpretation of target customer needs. (formerly FSN 451).
Prerequisite: RMG 200.

RMG 452 Retail Management: Visual Merchandising & Space Planning Lect: 2 hrs/Lab: 1 hr.

Students will study the theories and practices related to visual merchandising and space planning. An examination of leading edge visual merchan-dising practices will be explored with respect to in-store design and layout. Space planning software will be used to plan in-store displays, window and fixture design and configuration. (formerly FSN 452).
Prerequisite: RMG 200.

RMG 500 Retail Management: Retail Strategy Lect: 3 hrs.

This course examines how marketing and operational strategies can be utilized by retailers to improve performance in a highly competitive and rapidly changing environment. The strategic planning process will be explored from the perspectives of both small and large retailers. Consideration of the environment, strategy development, implementation and control issues will provide a framework for the course. The case study approach will be used to examine a variety of issues.
Prerequisites: RMG 301, HTA 453.

RMG 700 Retail Management: Applied Retail Research Lect: 3 hrs.

This course is designed to develop student skills in effective use of retail business research. Emphasis is placed on the practical applications of research, the use of appropriate statistical techniques and the interpretation of results. The aim of the course is to encourage the intelligent use of research and the ability to develop a research project.
Prerequisites: QMS 400, RMG 500.

RMG 800 Retail Management: Independent Project Lab: 3 hrs.

This course will build on the materials produced in either RMG 700 or GEO 721. It is designed to allow students to assume a major research/independent study project which is completed under the direction of a faculty member and approved in advance by the course co-ordinator. Students will choose an appropriate area of interest for research and/or independent study and will present a written report at the conclusion of the academic year.
Prerequisites: RMG 700, GEO 721.

RMG 801 Retail Management: Internship Lab: 3 hrs.

The purpose of the course is to allow students to gain management skills in a real-life environment, and to provide guidance for career planning. Students will have the opportunity to work with a retail organization on a full-time basis for a two to three month period between third and fourth year. Alternatively, they may work on a part-time basis (350 hours) during the fourth year of the program.
Prerequisite: RMG 500.

RMG 900 Retail Management: Retail Operations I: H.R. Challenges Lect: 3 hrs.

This course will focus on the challenges related to managing human resources in conjunction with store operations strategies, in a large or small retail organization. Topics will include: teamwork, customer service issues and strategies; policies and procedures and their impact on motivation, creativity and corporate culture; franchisee/franchiser relations; best practices from both north American and international perspectives; effective commun-ication of store operations needs within the organization.
Prerequisite: RMG 153.

RMG 901 Retail Management: Retail Operations II: Productivity Issues Lect: 3 hrs.

This course focuses on planning and maximizing the performance of the store operations function for both small and large retailers to profitably meet target consumers’ needs. Topics will include: in-store marketing and merchandising, determining and meeting the needs of the local consumer, shortage control, personnel scheduling and cost control, financial planning and analysis of single-unit and multi-unit retail operations, productivity analysis, impact of shopping centre management needs on the store operations function.
Prerequisites: HTA 453, RMG 500.

RMG 902 Retail Management: Franchising Lect: 3 hrs.

The focus of this course is on business format franchising - the transfer of a particular business format or way of conducting business. The costs and benefits of franchising from both the franchisee’s and franchiser’s point of view will be explored. Students will examine how to determine the feasibility of a franchise opportunity, the legal dimensions of franchising, characteristics of the typical franchisee, and international franchising as a means of expansion.

RMG 903 Retail Management: Logistics Management I: The Demand Side Lect: 3 hrs.

The goals of this course are to develop an understanding of the logistics process, and to acquire skill in monitoring the ability to provide end customer satisfaction and financial effectiveness. The core competencies in this course start with study of decision strategies in warehousing and inventory management. The course continues with a study of order processing and decision support systems. The course concludes with a look at global logistics and the strategic logistics plan.
Prerequisite: RMG 500.

RMG 904 Retail Management: Logistics Management II: The Supply Side Lect: 3 hrs.

The goals of this course are to learn and apply diagnostic tools to the logistics sphere with a view to optimizing end customer satisfaction and financial effectiveness through optimal use of the supply chain. Topics include: activity based costing, productivity, utilization, and performance measures to improve effectiveness and efficiency. The core competencies in this course start with a study of channels of distribution and transportation. The course continues with a study of materials management including total quality management (TQM) and just-in-time purchasing strategies.
Prerequisite: RMG 903.

RMG 905 Retail Management: Design, Commerce and Culture Lect: 3 hrs.

This course aims to provide an understanding of the human designed environment, from a retail perspective. Concentrating on the main historic movements of the twentieth century, the course will address the ways in which the products of a culture are seen as representations of its identity and value system. Changing social and cultural patterns, developing technology, and the economic climate will be explored. Ethical and environmental implications of the retail environment will be discussed.

RMG 906 Retail Management: International Retailing Lect: 3 hrs.

This course will examine the trend toward international retailing. A number of themes will be examined. These will include: the growth of international retail organizations; the internationalization of the Canadian retail economy; Canadian retailer experience in the U.S. - lessons and prospects; methods of appraising international retail market opportunities. Students will be expected to develop an appreciation of one particular international market in the course through the development of a case.
Prerequisite: RMG 500.

RMG 907 Retail Management: Relationship Marketing Lect: 3 hrs.

The relationship between the consumer and the retailer has been perceived as a transaction and marketing strategy has been based on this perception. Retailers are moving to a relationship view of the buying process - the building of a long term relationship with the customer as the central theme of marketing strategy. This course will explore the underlying theories, values and benefits of relationship marketing and develop the foundation for a relationship strategy and implementation.
Prerequisite: RMG 500.

RMG 908 Retail Management: Issues and Innovations in Retailing II Lect: 3 hrs.

This seminar course will examine the spectrum of strategic responses of Canadian retail organizations as they move in a competitive environment towards the 21st century. An in-depth investigation and analysis of key innovations in retailing from North American and global environments will be conducted. Entrepreneurship within the framework of a competitive retail economy will be explored. Topics covered each year will vary according to the most current issues and innovations.
Prerequisite: RMG 500.

RMG 909 Retail Management: Buying Process II Lect: 3 hrs.

This course compliments Buying Process I by introducing students to concepts of merchandise management. Course content emphasizes quantitative aspects of merchandising planning and expected outcomes include a complete understanding of financial strategy as it relates to merchandise management, the development of dollar merchandise plans, measures of productivity and vendor performance analysis. Computer applications and the use of Lotus spreadsheets in decision support systems represent and integral part of the course content. (formerly FSN 551).
Prerequisite: RMG 400.

RMG 910 Retail Management: Virtual Retailing Lect: 3 hrs.

Electronic commerce is both an opportunity and a threat for traditional retailers. This course will examine the ways in which retailers can compete in the virtual marketplace. Topics include setting up an online store, building customer service and loyalty, order taking, processing, payment and security. In addition, the course will explore the synergy between e-retail and traditional retailing, as well as new e-retail start-ups.
Prerequisite: RMG 500 or ITM 350.

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RMG 100	Retail Management: Issues and Innovations in Retailing I	Lect: 3 hrs.
This course will provide students with an understanding of the current nature of the retail economy from a North American perspective. Changes in the retail sector which have an impact on Canadian competitiveness will be emphasized. Topics covered each year will be introductory by nature and will vary according to changes in the prevailing retail environment.

RMG 153	Retail Management: Human Resources Mgt. For Non-H.R. Prof	Lect: 3 hrs.
This course examines the human resource issues that retail managers encounter. It delves into current and emerging issues with the objective of establishing an ethical framework for managerial behaviour. Areas covered include: planning, job analysis/design, recruitment, selection/orientation, training/development, performance examination, mentoring/coaching/counselling, performance correction/control/conflict, rewards/economic sharing, career planning and transitions, environmental/health and safety, labour/management/community relations and trends. The course focuses on the managerial roles and behaviours that impact these issues. (formerly FRM 153).

RMG 200	Retail Management: Intro. to Retail & Services Management	Lect: 3 hrs.
This course examines how marketing and operational strategies can be utilized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in a profitable performance. An introduction to retail profit drivers will be a key element of the course.

RMG 300	Retail Management: Retail Information Management	Lect: 3 hrs.
This course examines the technologies necessary for successful information access and retrieval within a retail environment. Topics include: information needs (internal and external) in a retail environment, access of information through electronic media and special services, bench marking, database management, techniques for effective dissemination and use of information throughout the organization and supply chain.
Prerequisite: RMG 200.

RMG 301	Retail Management: Retail Technology	Lect: 3 hrs.
This course will focus on the increased use of technology in the retail sector. In particular, issues will be explored at several levels - how technologies are being adapted to increase the efficiency of supply chain, operations, and market management systems. Throughout the course students will have an opportunity to obtain experience in these systems in a retail environment through labs, case studies, and retail site visits.
Prerequisite: ITM 102.

RMG 400	Retail Management: Buying Process I	Lect: 3 hrs.
This course examines the role of the buyer and his/her place in the marketing function of retail organizations. Course content focuses primarily on the procurement process, and intended outcomes include a thorough understanding of the buyer’s contribution to assortment and resource development, relationships with other functions within the organization and interpretation of target customer needs. (formerly FSN 451).
Prerequisite: RMG 200.

RMG 452	Retail Management: Visual Merchandising & Space Planning	Lect: 2 hrs/Lab: 1 hr.
Students will study the theories and practices related to visual merchandising and space planning. An examination of leading edge visual merchan-dising practices will be explored with respect to in-store design and layout. Space planning software will be used to plan in-store displays, window and fixture design and configuration. (formerly FSN 452).
Prerequisite: RMG 200.

RMG 500	Retail Management: Retail Strategy	Lect: 3 hrs.
This course examines how marketing and operational strategies can be utilized by retailers to improve performance in a highly competitive and rapidly changing environment. The strategic planning process will be explored from the perspectives of both small and large retailers. Consideration of the environment, strategy development, implementation and control issues will provide a framework for the course. The case study approach will be used to examine a variety of issues.
Prerequisites: RMG 301, HTA 453.

RMG 700	Retail Management: Applied Retail Research	Lect: 3 hrs.
This course is designed to develop student skills in effective use of retail business research. Emphasis is placed on the practical applications of research, the use of appropriate statistical techniques and the interpretation of results. The aim of the course is to encourage the intelligent use of research and the ability to develop a research project.
Prerequisites: QMS 400, RMG 500.

RMG 800	Retail Management: Independent Project	Lab: 3 hrs.
This course will build on the materials produced in either RMG 700 or GEO 721. It is designed to allow students to assume a major research/independent study project which is completed under the direction of a faculty member and approved in advance by the course co-ordinator. Students will choose an appropriate area of interest for research and/or independent study and will present a written report at the conclusion of the academic year.
Prerequisites: RMG 700, GEO 721.

RMG 801	Retail Management: Internship	Lab: 3 hrs.
The purpose of the course is to allow students to gain management skills in a real-life environment, and to provide guidance for career planning. Students will have the opportunity to work with a retail organization on a full-time basis for a two to three month period between third and fourth year. Alternatively, they may work on a part-time basis (350 hours) during the fourth year of the program.
Prerequisite: RMG 500.

RMG 900	Retail Management: Retail Operations I: H.R. Challenges	Lect: 3 hrs.
This course will focus on the challenges related to managing human resources in conjunction with store operations strategies, in a large or small retail organization. Topics will include: teamwork, customer service issues and strategies; policies and procedures and their impact on motivation, creativity and corporate culture; franchisee/franchiser relations; best practices from both north American and international perspectives; effective commun-ication of store operations needs within the organization.
Prerequisite: RMG 153.

RMG 901	Retail Management: Retail Operations II: Productivity Issues	Lect: 3 hrs.
This course focuses on planning and maximizing the performance of the store operations function for both small and large retailers to profitably meet target consumers’ needs. Topics will include: in-store marketing and merchandising, determining and meeting the needs of the local consumer, shortage control, personnel scheduling and cost control, financial planning and analysis of single-unit and multi-unit retail operations, productivity analysis, impact of shopping centre management needs on the store operations function.
Prerequisites: HTA 453, RMG 500.

RMG 902	Retail Management: Franchising	Lect: 3 hrs.
The focus of this course is on business format franchising - the transfer of a particular business format or way of conducting business. The costs and benefits of franchising from both the franchisee’s and franchiser’s point of view will be explored. Students will examine how to determine the feasibility of a franchise opportunity, the legal dimensions of franchising, characteristics of the typical franchisee, and international franchising as a means of expansion.

RMG 903	Retail Management: Logistics Management I: The Demand Side	Lect: 3 hrs.
The goals of this course are to develop an understanding of the logistics process, and to acquire skill in monitoring the ability to provide end customer satisfaction and financial effectiveness. The core competencies in this course start with study of decision strategies in warehousing and inventory management. The course continues with a study of order processing and decision support systems. The course concludes with a look at global logistics and the strategic logistics plan.
Prerequisite: RMG 500.

RMG 904	Retail Management: Logistics Management II: The Supply Side	Lect: 3 hrs.
The goals of this course are to learn and apply diagnostic tools to the logistics sphere with a view to optimizing end customer satisfaction and financial effectiveness through optimal use of the supply chain. Topics include: activity based costing, productivity, utilization, and performance measures to improve effectiveness and efficiency. The core competencies in this course start with a study of channels of distribution and transportation. The course continues with a study of materials management including total quality management (TQM) and just-in-time purchasing strategies.
Prerequisite: RMG 903.

RMG 905	Retail Management: Design, Commerce and Culture	Lect: 3 hrs.
This course aims to provide an understanding of the human designed environment, from a retail perspective. Concentrating on the main historic movements of the twentieth century, the course will address the ways in which the products of a culture are seen as representations of its identity and value system. Changing social and cultural patterns, developing technology, and the economic climate will be explored. Ethical and environmental implications of the retail environment will be discussed.

RMG 906	Retail Management: International Retailing	Lect: 3 hrs.
This course will examine the trend toward international retailing. A number of themes will be examined. These will include: the growth of international retail organizations; the internationalization of the Canadian retail economy; Canadian retailer experience in the U.S. - lessons and prospects; methods of appraising international retail market opportunities. Students will be expected to develop an appreciation of one particular international market in the course through the development of a case.
Prerequisite: RMG 500.

RMG 907	Retail Management: Relationship Marketing	Lect: 3 hrs.
The relationship between the consumer and the retailer has been perceived as a transaction and marketing strategy has been based on this perception. Retailers are moving to a relationship view of the buying process - the building of a long term relationship with the customer as the central theme of marketing strategy. This course will explore the underlying theories, values and benefits of relationship marketing and develop the foundation for a relationship strategy and implementation.
Prerequisite: RMG 500.

RMG 908	Retail Management: Issues and Innovations in Retailing II	Lect: 3 hrs.
This seminar course will examine the spectrum of strategic responses of Canadian retail organizations as they move in a competitive environment towards the 21st century. An in-depth investigation and analysis of key innovations in retailing from North American and global environments will be conducted. Entrepreneurship within the framework of a competitive retail economy will be explored. Topics covered each year will vary according to the most current issues and innovations.
Prerequisite: RMG 500.

RMG 909	Retail Management: Buying Process II	Lect: 3 hrs.
This course compliments Buying Process I by introducing students to concepts of merchandise management. Course content emphasizes quantitative aspects of merchandising planning and expected outcomes include a complete understanding of financial strategy as it relates to merchandise management, the development of dollar merchandise plans, measures of productivity and vendor performance analysis. Computer applications and the use of Lotus spreadsheets in decision support systems represent and integral part of the course content. (formerly FSN 551).
Prerequisite: RMG 400.

RMG 910	Retail Management: Virtual Retailing	Lect: 3 hrs.
Electronic commerce is both an opportunity and a threat for traditional retailers. This course will examine the ways in which retailers can compete in the virtual marketplace. Topics include setting up an online store, building customer service and loyalty, order taking, processing, payment and security. In addition, the course will explore the synergy between e-retail and traditional retailing, as well as new e-retail start-ups.
Prerequisite: RMG 500 or ITM 350.