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UNDERGRADUATE PROGRAM CALENDAR 2004-2005 Main/Search | Contents | Programs | Courses by Subject | ROWS Previous Page - Parent Section - Next Page

MARKETING MINOR

The Minor in Marketing will help students gain an understanding of the importance of customer relations and customer satisfaction in an increasingly competitive business environment. The required courses include core MKT courses in marketing principles. market research. and customer interaction. Elective courses allow the student to increase their knowledge of areas such as marketing to industrial customers, the various techniques available to communicate with customers, and international expansion from a marketing perspective. Not all courses are available in all programs.

To receive the Minor a student must complete six one-term courses (or equivalent) from the following course of study:

MKT 100*	MKT 423 or HTR 741
MKT 200*	MKT 504

Two of the following*:

IBS 522	MKT 530	MKT 724
MKT 403	MKT 621	MKT 730
MKT 502 or FNC 200	MKT 627	MKT 731
MKT 503	MKT 723	MKT 732

* Students in Hospitality and Tourism Management will take HTM 402 in place of both MKT 100 and MKT 200, plus, take one additional elective bringing the requirement to “three of the following”.

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