RYERSON UNIVERSITY: Undergraduate Calendar 2004-05

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UNDERGRADUATE PROGRAM CALENDAR 2004-2005
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Consumer Studies Courses
FNC 200 FNC 400

FNC 200 Consumer Studies: Consumer Behaviour Lect: 3 hrs.

This course will provide students with an understanding of consumer behaviour in a market context. Both descriptive and normative views of consumer behaviour will be examined, with an emphasis on their importance in marketing practices and for policy analysis.

Prerequisite: MKT 100.

Exclusion: MKT 502.

FNC 400 Consumer Studies: Personal Financial Management Lect: 3 hrs.

The course is intended to provide a comprehensive framework for achieving optimal financial health both personally and professionally. Through application and case study analysis, students will examine a range of financial vehicles with special consideration given to budgeting, personal tax considerations, retirement planning, managing the investment portfolio, and consumer credit. Recommended back-ground in accounting and/or micro-economics.

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FNC 200	Consumer Studies: Consumer Behaviour	Lect: 3 hrs.
This course will provide students with an understanding of consumer behaviour in a market context. Both descriptive and normative views of consumer behaviour will be examined, with an emphasis on their importance in marketing practices and for policy analysis.
Prerequisite: MKT 100.
Exclusion: MKT 502.

FNC 400	Consumer Studies: Personal Financial Management	Lect: 3 hrs.
The course is intended to provide a comprehensive framework for achieving optimal financial health both personally and professionally. Through application and case study analysis, students will examine a range of financial vehicles with special consideration given to budgeting, personal tax considerations, retirement planning, managing the investment portfolio, and consumer credit. Recommended back-ground in accounting and/or micro-economics.