RYERSON UNIVERSITY
Campus Photo
print preview

FULL-TIME UNDERGRADUATE CALENDAR 2005-2006

HOME » COURSES » Graphic Communications

Graphic Communications


GRA 102GRA 103GRA 104GRA 116GRA 202GRA 203
GRA 204GRA 216GRA 230GRA 320GRA 322GRA 323
GRA 324GRA 420GRA 422GRA 423GRA 424GRA 530
GRA 533GRA 534GRA 630GRA 633GRA 634GRA 704
GRA 741GRA 743GRA 804GRA 841GRA 843

GRA 102 Layout & Typography I
Introduces principles of electronic page layout and design and introduces students to the terminology and concepts commonly used by designers. Develops an understanding of computer systems. Investigates output considerations and quality concerns. Includes elements of electronic and non-electronic page layout, typography, including the use of imported images and colour. Examines different typeface technologies and reinforces the importance of readability and legibility. (Equivalent to first half of GRA 012)
Corequisites: GRA 103 and GRA 104.
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 103 Intro to Electronic Premedia I
To enable the student to detail the basic reproduction steps in electronic premedia and to know the terminology involved in these steps, the basic costs and relevant times. To know: 'Postscript' and PDF file creation; scanning; and image output. (Equivalent to first half of GRA 013)
Corequisites: GRA 102 and GRA 104.
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 104 Printing Processes I
The evolution, principles and current applications of conventional and non-impact printing processes are studied. Basic printing and manufacturing processes are introduced. Manufacturing of raw materials is discussed in relation to printing processes. Basic material testing is introduced relative to printability, runability and end use performance. (Equivalent to first half of GRA 014)
Corequisites: GRA 102 and GRA 103.
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 116 Estimating in the Graphic Arts
Introduction to estimating using manual and computerized methods. Develop an understanding of the fundamentals of an Activity Based Costing system. Start with Budgeted Hourly Cost rates and develop standards for creative, prepress, press and bindery operations. Emphasize production planning for efficient use of labour, equipment, paper and other materials. Apply manual estimating fundamentals in a computerized estimating environment. Develop a process to research, select, and install systems and finally operate a commercial computerized estimating system.
Prerequisites: (GRA 322 or GRA 22) and (GRA 323 or GRA 23) and (GRA 324 or GRA 24).
Lect: 2 hrs./Lab: 1 hr.
back to top

GRA 202 Layout & Typography II
Continues to develop the student’s understanding of electronic page layout and design. Develops an understanding of design terminology and design problems. Examines the history of typography, the classification of typefaces and legal issues related to professional typeface use. Includes elements of electronic and non-electronic page layout, typography, including the use of imported images and colour. (Equivalent to second half of GRA 012)
Corequisites: GRA 203 and GRA 204. Prerequisites: (GRA 102 or GRA 12) and (GRA 103 or GRA 13) and (GRA 104 or GRA 14).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 203 Intro to Electronic Premedia II
To enable the student to know: the production steps of ‘Postscript’ and proprietary workflows; conventional image assembly and plate production; the strengths and limitations of image combinations preformed in editing programs such as Photoshop; and the tone reproduction requirements of various printing methods. (Equivalent to second half of GRA 013)
Corequisites: GRA 202 and GRA 204. Prerequisites: (GRA 102 or GRA 12) and (GRA 103 or GRA 13) and (GRA 104 or GRA 14).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 204 Printing Processes II
Technical details of printing presses are examined with emphasis on safety, production capabilities and limitations. Print media workflow variables are presented. Importance of the make-ready phase relative to production costs is introduced. Printing inks and papers are discussed. Material testing is conducted and materials evaluated for their printability, runability and end use performance. (Equivalent to second half of GRA 014)
Corequisites: GRA 202 and GRA 203. Prerequisites: (GRA 102 or GRA 12) and (GRA 103 or GRA 13) and GRA 104.
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 216 Manufacturing Management for Graphic Arts
This course focuses on gaining skills and knowledge needed to manage a graphic arts manufacturing facility. Students will explore many topics related to production management. Topics include an examination of system approach to Production Management, TQM/SPC, ISO 9000 standards, Employee/Employer Relations, Print Manufacturing Strategies, Customer Relationship and Manufacturing Organizational Structures.
Prerequisites: ACC 100 and MGT 200.
Lect: 3 hrs.
back to top

GRA 230 Selling in the Graphic Arts
The role of the sales representative in the graphic arts industries; including customer relationships, formulating a selective selling strategy, the nature and sources of product, customer and competitive knowledge, the consultative selling process (i.e., problem solving), negotiating customer resistance, landing a new customer.
Prerequisite: MKT 100.
Lect: 2 hrs.
back to top

GRA 320 Binding and Finishing I
A study of the latest in Binding and Finishing technology from the basics to the complex is covered. This includes: an in-depth look at job planning for a wide variety of finishing operations, the ever increasing role of computers for: quality control, increased production speeds, and the “value added” creativity computers now allow the industry to have. (Equivalent to first half of GRA 020)
Prerequisites: (GRA 202 or GRA 12) and (GRA 203 or GRA 13) and (GRA 204 or GRA 14).
Lect: 1 hr./Lab: 1 hr.
back to top

GRA 322 Electronic Document Design I
The theoretical and practical aspects of long document design and construction are examined for both print production and electronic, platform independent distribution via Acrobat PDF. This course investigates design and construction issues specific to long documents through theory and practical application using industry leading Desktop publishing programs (primarily QuarkXPress and Adobe InDesign). The theory of this construction is carried forward to electronic PDF Distribution, utilizing such tools as hypertext links and bookmarks. (Equivalent to first half of GRA 022)
Corequisites: GRA 323 and GRA 324. Prerequisites: (GRA 202 or GRA 12) and (GRA 203 or GRA 13) and (GRA 204 or GRA 14).
Lect: 1 hr./Lab: 1.5 hrs.
back to top

GRA 323 Intermed Electronic Premedia I
OBJECTIVE: To explore the aspects of complex impositions through both lab and lecture. The aspects of current file construction, proofing and imposition will be explored through the creation of a 44 page student directory. (Equivalent to first half of GRA 023)
Corequisites: GRA 322 and GRA 324. Prerequisites: (GRA 202 or GRA 12) and (GRA 203 or GRA 13) and (GRA 204 or GRA 14).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 324 Printing Processes III
Emphasis is on print quality and raw material analysis through press run demonstrations, testing and instrumental measurements as well as statistical methods. Colour theory, objective measurement of colour and the major colour spaces are studied. Quality inferences are made from print control strip data and observations and from material test results using statistical techniques and computer software. The major national and international quality standards and certification programs are surveyed. (Equivalent to first half of GRA 024)
Corequisites: GRA 322 and GRA 323. Prerequisites: (GRA 202 or GRA 12) and (GRA 203 or GRA 13) and (GRA 204 or GRA 14).
Lect: 2 hrs./Lab: 1½ hrs.
back to top

GRA 420 Binding and Finishing II
A study of the latest in Binding and Finishing technology from the basics to the complex is covered. This includes: an in-depth look at job planning for a wide variety of finishing operations, the ever increasing role of computers for quality control, increased production speeds, and the “value added” creativity computers now allow the industry to have. (Equivalent to second half of GRA 020)
Prerequisite: GRA 320.
Lect: 1 hr./Lab: 1 hr.
back to top

GRA 422 Electronic Document Design II
GRA 422 builds upon the foundation set GRA 322, and applies it to alternative forms of document construction, as it applies to the World Wide Web and multimedia publication. Students will experience both theory and practical application of HTML page construction, DHTML, JavaScript, and CGI forms for World Wide Web distribution. Students will also learn how to create audio and video for multimedia distribution, and interactive web animation using Macromedia Flash. (Equivalent to second half of GRA 022)
Corequisites: GRA 423 and GRA 424. Prerequisites: (GRA 322 or GRA 22) and (GRA 323 or GRA 23) and (GRA 324 or GRA 24).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 423 Intermed Electronic Premedia II
OBJECTIVE: To know complex imposition requirements including nesting, packaging and perfect binding impositions. In addition the student will explore colour scanning, retouching and proofing-related computer technology and the method of evaluation of the task. (Equivalent to second half of GRA 023)
Corequisites: GRA 422 and GRA 424. Prerequisites: (GRA 322 or GRA 22) and (GRA 323 or GRA 23) and (GRA 324 or GRA 24).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 424 Quality Control in Printing
Emphasis is on print quality and raw material analysis through press run demonstrations, testing and instrumental measurements as well as statistical methods. Colour theory, objective measurement of colour and the major colour spaces are studied. Quality inferences are made from print control strip data and observations and from material test results using statistical techniques and computer software. The major national and international quality standards and certification programs are surveyed. (Equivalent to second half of GRA 024)
Corequisites: GRA 422 and GRA 423. Prerequisites: (GRA 322 or GRA 22) and (GRA 323 or GRA 23) and (GRA 324 or GRA 24).
Lect: 2 hrs./Lab: 1½ hrs.
back to top

GRA 530 Management Studies I
This course will explore current management theories. Topics include: Managing Change, Time Management, Negotiating Skills, Creative Problem Solving and Entrepreneurship. Particular emphasis is placed on self-management as a prerequisite to managing others. Student groups are required to produce a report and do a formal presentation to the class covering a designated course topic. (Equivalent to first half of GRA 030)
Prerequisite: MGT 200.
Lect: 3 hrs.
back to top

GRA 533 Adv Electronic Premedia I
To know: the needs of complex printing projects with regards to trapping – the various methods employed and abilities and limitations of each; proper file construction and the preflighting of application program files – the software available for preflighting and the strengths and limitations of each. (Equivalent to first half of GRA 033)
Corequisite: GRA 534. Prerequisites: (GRA 422 or GRA 22) and (GRA 423 or GRA 23) and (GRA 424 or GRA 24).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 534 Printing Processes IV
Emphasis is on web-offset, digital printing processes, flexography, and multi-colour press capability and analysis (fingerprinting a press). Advanced and independent testing of materials and processes is made. Computer simulation of press systems is used to determine the economic benefits of automation in the press room. Complex sheetfed and web-offset press installations are critically analyzed for their technical capabilities and cost effectiveness. New developments in printing press technology are discussed as they arise. (Equivalent to first half of GRA 034)
Corequisite: GRA 533. Prerequisites: (GRA 422 or GRA 22) and (GRA 423 or GRA 23) and (GRA 424 or GRA 24).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 630 Management Studies II
This course continues to explore current management theories. Various topics will be covered. (Equivalent to second half of GRA 030)
Prerequisite: GRA 530.
Lect: 3 hrs.
back to top

GRA 633 Adv Electronic Premedia II
To know: the preflighting and editing of PDF files; ICC (International Color Consortium) and “Colorsync” as employed in a colour managed workflow; the abilities and limitations of RGB and CMYK workflow approaches, the methods of colour managing monitor displays and the abilities of “Soft Proofing”; colour managing proof output; the abilities and limitations of electronic proofing; and workflow alternatives – proprietary and Postscript Level 3. (Equivalent to second half of GRA 033)
Corequisite: GRA 634. Prerequisites: (GRA 533 or GRA 33) and (GRA 534 or GRA 34).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 634 Printing Processes V
Emphasis is on web-offset, digital printing processes, flexography, and multi-colour press capability and analysis (fingerprinting a press). Advanced and independent testing of materials and processes is made. Computer simulation of press systems is used to determine the economic benefits of automation in the press room. Complex sheetfed and web-offset press installations are critically analyzed for their technical capabilities and cost effectiveness. New developments in printing press technology are discussed as they arise. (Equivalent to second half of GRA 034)
Corequisite: GRA 633. Prerequisites: (GRA 533 or GRA 33) and (GRA 534 or GRA 34).
Lect: 1 hr./Lab: 1½ hrs.
back to top

GRA 704 Management of Workflow I
The study of management concepts and strategies as they apply to electronic imaging in the graphic arts workflow. This course of study will be enhanced through research and real-world industry applications relating to the new JDF (Job Definition Format). Electronic imaging technologies will be analyzed from a management point of view for a wide variety of markets in the graphic arts industry and consumer marketplace. This course will include a comprehensive project and workflow presentation. (Equivalent to first half of GRA 044)
Prerequisites: (GRA 533 or GRA 33) and (GRA 633 or GRA 33) and (GRA 534 or GRA 34) and (GRA 634 or GRA 34).
Lect: 1½ hrs.
back to top

GRA 741 Management Studies III
Independent research applied to develop a three-year business plan for a company in the graphic communications market. Coordination of management functions to develop the mission and strategic plan for the company. Students must prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resource plans. Also encompasses the student’s internship conducted between third and fourth year, where the student completes a work placement in the graphic communications or allied industries. (Equivalent to first half of GRA 041)
Prerequisites: MKT 423, ACC 100, ACC 406, MGT 200 and MKT 100.
Lect: 1 hr./Lab: 1 hr.
back to top

GRA 743 Managing Advanced Technology I
This course investigates leading edge technology and practices in the Graphic Communications Industry from a management perspective. Management strategies and concepts are applied to the advanced technologies in order to better assist students to make better technological choices in the work place. (Equivalent to first half of GRA 043)
Prerequisites: (GRA 533 or GRA 33) and (GRA 633 or GRA 33) and (GRA 534 or GRA 34) and (GRA 634 or GRA 34).
Lect: 2 hrs./Lab: 1 hr.
back to top

GRA 804 Management of Workflow II
Partnering with industry experts, technical documentation and research, individuals and groups will explore electronic imaging technologies and distill the information into useful data that can be presented at a senior management level. The objective is to link management theories from the “Innovator’s Dilemma” with RFID (Radio Frequency Identification) tags and e-business applications for graphic communications. Emphasis is placed on how technology can be used to add value to printed products and pre-press services. (Equivalent to second half of GRA 044)
Prerequisite: GRA 743 or GRA 43.
Lect: 1½ hrs.
back to top

GRA 841 Management Studies IV
Students continue independent research applied to develop a three-year business plan for a company in the graphic communications market. Coordination of management functions to develop the mission and strategic plan for the company. Students must prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resource plans. (Equivalent to second half of GRA 041)
Prerequisite: GRA 741 or GRA 41.
Lect: 1 hr./Lab: 1 hr.
back to top

GRA 843 Managing Advanced Technology II
Expands upon the discussions and technologies introduced in GRA 743. Within this context, broader issues such as global networking and total workflow management, as well as many others, are discussed. Specific technology management issues related to the packaging industry are studied in detail. (Equivalent to second half of GRA 043)
Prerequisite: GRA 743 or GRA 43.
Lect: 2 hrs./Lab: 1 hr.
back to top

RYERSON UNIVERSITY
350 Victoria Street Toronto Ontario Canada M5B 2K3 416-979-5000
Web Policy | Privacy | Accessibility Plan | ©2005 Ryerson University