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BDC
|
101
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|
Media Production I - Audio and Digital Media
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|
|
Students will produce small audio productions in areas such as commercial production, public service announcements, radio shows and short audio documentaries. In production theory lectures, students will explore radio and interactive media formats, as well as the role of regulation and audience analysis. Using a variety of software, students will learn the basics of website and graphic production.
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Lect: 2 hrs./Lab: 4 hrs.
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| Corequisites: BDC 102 and BDC 111
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Course Weight: 2.00
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| back to top | |
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BDC
|
102
|
|
Media Writing I - Audio and Digital Media
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This laboratory course introduces students to the various formats, styles and approaches used in broadcast writing, with a focus on writing for radio and interactive media. Students will learn about research, interviewing, and composing scripts, with a focus on building an introductory portfolio of written material in both the fields of audio and digital media (including news reports, commentaries, commercials, and public service announcements).
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Lect: 2 hrs.
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| Corequisites: BDC 101 and BDC 111
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Course Weight: 1.00
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| back to top | |
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BDC
|
111
|
|
Media Tech Theory I - Audio and Digital Media
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This lecture course, will introduce analog audio systems; an overview of computer hardware and operating systems for interactive production; a survey of network and digital media technologies with a special emphasis on digital audio systems and understanding the computer's role in audio production. Students will gain a basic understanding of practical aspects of audio and new media technologies.
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Lect: 2 hrs.
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| Corequisites: BDC 101 and BDC 102
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Course Weight: 1.00
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BDC
|
201
|
|
Media Production II - TV Studio and EFP
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Students will gain a practical working knowledge of operational techniques, including hands-on equipment training with cameras, lighting, sound & editing equipment. Emphasis will be also placed on crew roles and responsibilities. Theory lectures will analyze the process of communicating information and emotion through visuals and sound. Production planning techniques will be taught to help students organize their creative ideas.
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Lect: 2 hrs./Lab: 4 hrs.
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| Corequisites: BDC 202 and BDC 211
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Course Weight: 2.00
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| back to top | |
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BDC
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202
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|
Media Writing II - TV Studio and EFP
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Students taking this course will be introduced to the various styles and script formats currently used in writing for television. Students will learn about research, interviewing, and composing scripts, with a focus on building an introductory portfolio of written material for television (including news reports, commentaries, commercials, and public service announcements).
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Lect: 2 hrs.
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| Corequisites: BDC 201 and BDC 211
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Course Weight: 1.00
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| back to top | |
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BDC
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210
|
|
Broadcast History
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This course is an overview of the institutional, technological and social history of broadcasting. A survey of broadcast pioneers will reveal the major models of public and private radio which provided the foundation for radio and television as we know it today. The roles of the CRBC, CBC, BBG and CRTC in the Canadian broadcasting scene will be explored along with an overview of private broadcasting to shape a view of the present Canadian broadcast industry.
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Lect: 3 hrs.
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Course Weight: 1.00
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BDC
|
211
|
|
Media Tech Theory II -TV Studio and EFP
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This lecture series will explain the mechanical, electronic, and operational principles of the principal pieces of technology associated with single camera (EFP) and multicamera television productions. The focus will be on various technologies and functions and how they are applied in the television medium. The course will be taught at a non-engineering level. Lectures will include samples of technology and demonstrations.
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|
Lect: 2 hrs.
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| Corequisites: BDC 201 and BDC 202
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Course Weight: 1.00
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| back to top | |
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BDC
|
301
|
|
Production - Audio
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|
Building on the audio skills acquired in BDC 101, this course continues to introduce students to various audio production practices. Through a series of guided workshops and assignments in a supervised laboratory, students will produce content for a variety of audio delivery systems. Students will develop their knowlege of audio production tools, and gain an understanding of the teamwork and interpersonal skills necessary to create successful audio and radio productions.
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|
Lab: 6 hrs.
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| Prerequisites: BDC 101 and BDC 111
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|
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Course Weight: 2.00
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| back to top | |
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BDC
|
302
|
|
Production - Digital Media
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This course is designed to offer an introduction in the theory and production of motion graphics using digital and tradtional media. The course involves lecture and group critiques, field trips and in-class guest workshops, production exercises and work time. Students are expected to participate in all aspects of design from research and planning to design and production and finally to presentation of work.
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Lab: 6 hrs.
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| Prerequisites: BDC 101 and BDC 111
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Course Weight: 2.00
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| back to top | |
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BDC
|
303
|
|
Production - TV Studio
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|
This course provides students with more advanced understanding and practice in multi-camera/studio production techniques. Through skill-based workshop rotations, studio production exercises and a major project, students develop their knowledge of production tools, operation and care of equipment, and an understanding of the teamwork and interpersonal skills necessary to create successful programming. As well, the skill set and talent necessary to use the visual medium to tell effective and evocative stories is further developed.
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|
Lab: 6 hrs.
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| Prerequisites: BDC 201 and BDC 211
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Course Weight: 2.00
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| back to top | |
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This course advances the student's knowledge and applications of framing, composition, location constraints, sound, and the power of editing involved in single camera shooting. Students will review the camera/recorder and non-linear edit suites, the planning techniques derived from scripts, lighting techniques and audio recording. Students will develop scripts and production planning paperwork for short productions which they will shoot and edit.
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|
Lab: 6 hrs.
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| Prerequisites: BDC 201 and BDC 211
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Course Weight: 2.00
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| back to top | |
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BDC
|
310
|
|
Information Gathering and Research Methods
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This course will introduce a wid range of research techniques and methodologies used in broadcasting. Topics will include the fundamentals of research, information gathering and story producing for broadcast, sources and credibility, mass audiences and techniques to evaluate broadcast programs including BBM and Nielsen. Research methods to be reviewed will include quantitative and qualitative techniques; survey design; focus group technique; ethnographic, behavioural, discourse and textual analysis; political, economic and institutional research; and experimental design.
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Lect: 2 hrs.
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Course Weight: 1.00
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| back to top | |
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BDC
|
311
|
|
Communications Theory
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This course will introduce students to the basic concepts of communication theory including media literacy and the encoding and decoding of messages in the media. The theories of Innes, McLuhan and Hall will be reviewed, as will concepts of nationhood and the development of the Canadian communications media. Contemporary examples of many types of media will be analyzed to show the impact of theory on the practical delivery of messages.
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Lect: 3 hrs.
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Course Weight: 1.00
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| back to top | |
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This course will introduce students to design in many forms of media and show how design has an important impact on their creative productions. Students will be introduced to design in painting, sculpture, music, furniture, fashion, architecture, television, Web media, print, drama, dance, industrial products, and film. Design movements will be explored and related to contemporary communications products.
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|
|
Lect: 2 hrs.
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Course Weight: 1.00
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| back to top | |
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BDC
|
402
|
|
Management and Regulation
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|
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This course will review how private and public enterprises manage their staffs and functions. Topics will include senior management roles, regulatory staff, sales, public relations, traffic, news, program purchasing, program creation, scheduling, results of audience measurements/ratings, audience relations, network affiliations, shareholder relations, regulatory bodies and various lobby groups such as the CAB,CCTA, CFTPA. Business challenges and opportunities in the digital age will also be introduced.
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|
|
Lect: 2 hrs.
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Course Weight: 1.00
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| back to top | |
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BDC
|
601
|
|
Advanced Production - Audio
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|
|
This course is an advanced masterclass for students specializing in Audio. Building on the basic and intermediate training in the first and second years of the program, this course will explore the theory and practice of Advanced Audio Production. The course will include discussion of the history of audio and focus on the aesthetics of quality audio, and applying these principles to senior-level production assignments.
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|
|
Lab: 6 hrs.
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| Prerequisite: BDC 301
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|
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Course Weight: 2.00
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| back to top | |
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BDC
|
602
|
|
Advanced Production - Digital Media
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|
|
This course is an advanced masterclass for students specializing in interactive digital media. Building on the basic and intermediate training in the first and second years of the program, this course will explore the theory and practice of Advanced Interactive Media Production. It will include discussion of the history of interactive media and focus on the aesthetics of quality interactive media content. Students will learn advanced interactive media theory and apply these principles in production assignments.
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|
|
Lab: 6 hrs.
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| Prerequisite: BDC 302
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|
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Course Weight: 2.00
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| back to top | |
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BDC
|
603
|
|
Advanced Production - TV Studio
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|
|
This course is an advanced masterclass for students specializing in television studio production. Building on the basic and intermediate training in the first and second years of the program, this course will explore the theory and practice of television studio production. It will include discussion of the history of TV studio production and focus on the aesthetics of quality content. Students will learn advanced TV studio theory and apply these principles in production assignments.
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|
|
Lab: 6 hrs.
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| Prerequisite: BDC 303
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|
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|
Course Weight: 2.00
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| back to top | |
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BDC
|
604
|
|
Advanced Production - EFP
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|
|
This course will concentrate primarily on the aesthetic and production values of the video image, complimented by the progressive investigation of high definition and lighting technologies. This class will use lectures guest speakers, facility and production tours and practical exercises. We will investigate the nature of light, colour and the perception of colour, motion, and the compositional elements of dimensionality, visualization and perspective in traditional and high definition production.
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|
|
Lab: 6 hrs.
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| Prerequisite: BDC 304
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|
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Course Weight: 2.00
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| back to top | |
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BDC
|
701
|
|
Practicum I - Pre-Production and Production
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|
|
Students self-select into groups of five to produce professional quality audio, television, or multimedia projects. Students engage the support of external industry mentors as well as RTA faculty and pitch production ideas to a Practicum Management Committee. Practicum ideas must meet professional industry standards. (With faculty permission, students may elect to pursue a traditional academic thesis to fulfill course requirements for BDC 701/801.)
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|
Lab: 6 hrs.
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|
|
|
Departmental consent required
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|
Course Weight: 2.00
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| back to top | |
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BDC
|
710
|
|
Senior Capstone Lectures I
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|
|
This course will analyse and discuss the overarching issues of the current and future broadcasting industry. Learning will be guided through "capstone lectures" from senior members of the broadcast industry, as well as lectures, panels, debates and guided discussions from members of faculty in their respective fields of expertise.
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|
|
Lect: 3 hrs.
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|
|
|
|
|
Course Weight: 1.00
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| back to top | |
|
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BDC
|
801
|
|
Practicum II - Production and Post-Production
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|
|
A continuation of BDC 701 in which students continue to work on the productions they began in that course. Engaging the support of external industry mentors as well as RTA faculty, production groups focus on their project's final production phase, as well as on post-production, and the screening (or broadcast) and marketing of their work. (With faculty permission, students may elect to pursue a traditional academic thesis to fulfill course requirements for BDC 701/801).
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|
|
|
Lab: 9 hrs.
|
| Prerequisite: BDC 701
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|
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|
Course Weight: 1.50
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| back to top | |
|
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BDC
|
810
|
|
Senior Capstone Lectures II
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|
|
A continuation of BDC 710, this series of lectures will continue to analyse and discuss the overarching issues of the current and future broadcasting industry. Learning will be guided through "capstone lectures" from senior members of the broadcast industry, as well as lectures, panels, debates and guided discussions from members of faculty in their respective fields of expertise.
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|
|
|
Lect: 3 hrs.
|
| Prerequisite: BDC 710
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|
|
|
Course Weight: 0.50
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| back to top | |
|
|
|
|
Note: This course is restricted to students with superior GPAs. With faculty support, students will be given the opportunity to find themselves 6-week intensive broadcast industry internship positions. Students will develop personal contracts with both industry mentors and their RTA faculty advisors to carry out significant research or production work off-campus. The Internship will significantly benefit students in their particular career interest.
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|
|
|
Lab: 12 hrs.
|
| Prerequisites: BDC 801 and BDC 810
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|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
|
|
Working individually or in groups, students will engage in an original practical or traditional academic thesis project in their area of interest. With a faculty advisor, students will choose a thesis area such as audio, video, writing, interactive media, business, management or traditional communications research. Once a project has been approved, students will develop contacts with external mentors and complete an advanced paper or practical audio, video or interactive media project.
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|
|
|
Lab: 12 hrs.
|
| Prerequisites: BDC 801 and BDC 810
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|
|
|
Course Weight: 2.00
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| back to top | |
|
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BDC
|
901
|
|
Advertising in Electronic Media
|
|
|
Students will follow a commercial production from inception to completion. Aspects of advertising to be reviewed include: competitive bidding by agencies; budgeting for commercial production; relationships with production houses; CRTC regulations and broadcaster advertisement codes; and the role of various personnel involved in the bidding, pre-production, production and post-production stages of a commercial. Effectiveness and persuasiveness of commercial content will be explored.
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|
|
Lect: 3 hrs.
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|
|
|
|
|
Course Weight: 1.00
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| back to top | |
|
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BDC
|
902
|
|
Electronic Media Sales
|
|
|
This course emphasizes the role that the sales function plays in media companies. Drawing from the traditional media of radio and television, the course will also extend into the new media businesses as they appear and penetrate the communications landscape. Selling will be explored as a career, touching on elements such as research, promotion, negotiating purchases of time, and management sales support structures. Student will prepare and present broadcast sales plans.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
903
|
|
News and Current Affairs Theory
|
|
|
This course examines the underlying assumptions and theories about news and current affairs programming in Canada and around the world. Students will look at the structure of the industry, the perceived and actual impact of this sector of broadcast media and meet with guests drawn from the national media world. Students will examine demographic impacts on audiences, shifts in interests, external and internal criticism and compare and contrast story development and coverage on competing media.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
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| back to top | |
|
|
BDC
|
904
|
|
Advanced Media Management
|
|
|
In this course, students will learn about organizational behaviour. Topics will include theories of employee motivation, individual behaviour, interpersonal and organizational communication, perception and personality in organizations, work attitudes and values, team dynamics and effectiveness, organizational power and politics, conflict and negotiation, leadership, and stress management. .
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|
|
|
Lect: 3 hrs.
|
| Prerequisite: BDC 402
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
905
|
|
The Business of Music
|
|
|
This course will explore how the music industry is organized, and how music is used in radio, television, film, and advertising. Topics include A&R, marketing, promotion, sales, artist relations, new media, business affairs, finance/royalties, manufacturing, distribution, contracts, and getting a record and video made. It will also explore the roles of artists, managers, songwriters, unions, publishers, producers, and engineers.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
906
|
|
Television Marketing and Promotion
|
|
|
This course will demonstrate how to successfully market television programs, channels and networks to an intended target audience. Students will be introduced to the foundation of knowledge and procedures associated with effective marketing and promotion techniques. Specific areas of discussion include; brand identity, strategies and tactics for on-air promotion and campaigns, off-air advertising, publicity, use of the Internet and promotional partnerships. .
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
907
|
|
Television Programming
|
|
|
This course will examine the programming strategies of television networks, local stations, specialty and pay TV services and international cable and satellite channels. Students will learn how program scheduling, content, acquisition and production decisions are affected by everything from market forces and budgets to interactive TV and new media and technologies. Students will also analyse the impact of U.S. signals, international syndication, co-production, advertising and barter.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
908
|
|
Business Aspects of Independent Prod I
|
|
|
This course explores the role of the independent producer and the business and legal activities and materials necessary to produce independent production. Students learn about relationships with broadcasters and funding agencies, as well as program proposal preparation, creating business plans and effective pitching techniques. Students become acquainted with all aspects of the business side of producing as creative ideas proceed to be: acquired, developed, budgeted, pitched, licensed by broadcasters, financed, produced, posted, marketed, and distributed.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
909
|
|
Business Aspects of Independent Prod II
|
|
|
This course builds on the business skills developed in BDC 908. Students form small production companies, determine specific roles and develop a professional-standard business plan and strategy for an independent production. The proposal will be competitively pitched to a panel of broadcasters, funding agency representatives and producers.
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|
|
|
Lect: 3 hrs.
|
| Prerequisite: BDC 908
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
910
|
|
Production Management
|
|
|
This course will provide an overview of the role of the production manager in film and television. Students will become acquainted with the sophisticated administrative procedures and planning necessary for a successful production. Activities in the four stages of production will be reviewed: development; pre-production; production; post and wrap. Topics will include: script breakdown, scheduling, budgeting, industrial relations, facilities and suppliers, location management, accounting, talent and crew unions, contracts, reporting mechanisms and relevant forms and paperwork.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
911
|
|
Television Distribution
|
|
|
The distributor is essentially the producer's sales person of a program. This course will explore the essential responsibilities of television distributors and their relationship to the producer and investors of programming. Students will learn how and where programs are sold, revenue expectations from various genre and territories, and how to successfully market and promote programming. International markets, contracting, selling, merchandising and administrative details will be reviewed.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
912
|
|
Legal and Bus Aspects of Interactive Media
|
|
|
Students will learn about the legalities on Internet regulation, website design, information collection, privacy protection, copyright and trademarks on the Internet, trade secrets, and how to determine which country's laws apply when conducting business on the Internet over national borders. They will also learn what to insist on and what to avoid in contracts, and will learn about on-line payment systems and electronic signatures.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
913
|
|
Media Entrepreneurship
|
|
|
As new forms of "work" and new types of careers evolve, students must be adaptable to these new job markets. This course will explore the trends towards off-site employment, consulting, and serial jobs, aided and abetted by the new communications systems and the "wired world". Students will explore different models of entrepreneurial self-employment and freelance opportunities, studying tax consequences, corporate and legal issues and typical costs of start-up and continuing operations.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
914
|
|
Economics of Media
|
|
|
As the broadcasting and new media industries evolve, old forms of management may give way to new structures. This course will explore trends in entrepreneurship, employment, types of "work" and different management styles in a world of mergers, consolidation and networks. Within different models, the financiers and economic models that support the industry will be reviewed.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
915
|
|
Legal Issues in Media
|
|
|
This course will provide students with a general familiarity and understanding of the concepts and legal process inherent in the business of broadcasting and communications. Topics to be covered include copyright, contracts, clearance of program rights, legal issues relating to the Internet and multimedia. Issues in entertainment law and sports law will also be reviewed, as will government regulation of the broadcasting and multimedia industries.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
916
|
|
Issues in Communications
|
|
|
This course provides the student with the opportunity to demonstrate in-depth knowledge of contextual analysis. Very current material is dealt with at a senior level. One-on-one tutorials, which "defend" written essays of work dealing with effects in the media, provide the opportunity for complex exploration of issues.
|
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|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This course provides students with a broad understanding of the functions and capabilities of Public Relations in today's complex media world. Public Relations theories will be illustrated via case studies of current PR campaigns. Practical activities include designing a campaign to give students a basic set of skills in this profession including writing, planning, execution and follow through. Practitioners specializing in various public and industrial situations will provide expert input.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This course explores ethical and legal case studies in a business context, analyzing problems that arise in typical broadcasting and new media environments. The student's responsibility to society and the ethical choices they will be required to make are compared to the legal framework (both regulatory and statutory) within which they will be working.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
919
|
|
Media Research - Theory and Practice
|
|
|
This advanced course will build on work begun in BDC 310. Moving on from the broad theoretical framework of media research, students will be provided with specific analytical and conceptual tools needed to undertake a major research project on media-related issues. In the theoretical component, particular emphasis will be placed on methodology. On a more practical level, research projects will afford students the opportunity to examine a specific aspect of the media industry.
|
|
|
|
Lect: 3 hrs.
|
| Prerequisite: BDC 310
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
920
|
|
Media Restoration and Content Management
|
|
|
Students will examine contemporary practice in media archival systems used in the audio, video and film sectors, both analog and digital. Students will also be exposed to digital preservation and restoration tools used for sound recordings and moving image media. Modern practice in digital content management and metadata systems will be explored, as well as the associated commercial, legal, ethical and aesthetic issues related to repurposing media.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
921
|
|
Advanced Audio Theory
|
|
|
This course is an exploration of Audio Theory for advanced applications. The course will cover modern audio practice as it applies to sound recording studios, live sound and sound reinforcement systems, acoustics and room and studio design, electronic and digital circuits and systems, computer applications in audio as well as Digital Signal Processing and compression systems and technology.
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|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
922
|
|
Business Case Studies in Communications
|
|
|
Students will conduct case studies exploring particular aspects of Canada's broadcasting systems. They will focus on how components of the broadcasting system function and on proposals for reform. Areas of study will include the Broadcasting Act, the CRTC, fragmentation and new technologies, Canadian content, community radio etc. Students will present their findings in class and lead discussion on their particular subject. They will also explain that makes their individual research important in the broader context.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
940
|
|
Media Writing III
|
|
|
This course will provide an introduction to the underlying principles of dramatic theory. In a series of lectures, readings, and presentations by in-class guests, students will learn classic story structure models. Students will engage in a detailed study of an existing television series and, through a number of specific exercises, determine how the principles of dramatic theory are put into practice. Students will develop stories for potential episodes of their chosen series.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This course will provide an advanced study of dramatic theory and the opportunity to further develop students' abilities as story tellers. A series of advanced lectures, readings and workshops will build on the theoretical foundations and course work completed by students in BDC 940. Students will develop an original concept for either a half-hour or one-hour television series, and create a Writer's Bible and sample script for their projects.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
|
|
|
|
Course Weight: 1.00
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| back to top | |
|
|
BDC
|
942
|
|
Commercial Writing
|
|
|
The primary objective of this course is to hone the student's writing ability in developing advertising strategies. Apart from learning the main components of the advertising strategy, students will: 1) understand and master the use of secondary data to define target markets and develop advertising strategies; 2) develop skills to evaluate consumers and their indigenous needs and them apply them to create effective and persuasive strategies.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
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|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This course is designed to cover the fundamentals of all comedy writing with special reference to the techniques of writing comedy for television, particularly episodic sitcoms and Saturday Night Live-type sketches. Students learn the language and process of TV comedy and are required to write a number of sketches and a fully realized script for an on-air sitcom.
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|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
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|
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|
Course Weight: 1.00
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| back to top | |
|
|
BDC
|
944
|
|
Writing for Animation
|
|
|
This course is designed to cover the fundamentals of writing for animated television series. Students will learn the language and process of writing for animation, and also meet with guests from the animation industry who will share their experiences and answer any questions students may have. Finally, students will be required either work in pairs, or alone, to create a fully realized animated script by the end of the semester.
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|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
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|
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|
Course Weight: 1.00
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| back to top | |
|
|
BDC
|
945
|
|
Writing for Factual Programs
|
|
|
In this course students will learn writing styles related to news, current affairs, science, business and other fact based programming. Through lectures, gues speakers, in class workshops and extensive writing and re-writing practice, students will develop an understanding of the structures and formats specific to fact based writing. Students will work both alone and with a writing partner to research, develop and write a number of current, fact based scripts.
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|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
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|
|
|
Course Weight: 1.00
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| back to top | |
|
|
BDC
|
946
|
|
Interactive Writing
|
|
|
This course provides a general overview of the burgeoning field of writing for new media and the interactive devices that are finding their way onto market. Whether their goal is to write for interactive television, CD/DVD-ROM, or the Web, this introductory workshop will provide students with the essential skills and techniques necessary to make their ideas both interactive and compelling.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
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|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
947
|
|
Special Project: Writing
|
|
|
In this intensive student-centered course, a student has the option to pursue one of several advanced level options by developing a major project for television, radio, motion picture or interactive media. Creative elements will be determined in consultation with the faculty, and students are expected to deliver material at a professional level. With faculty permission, non-traditional writing projects pitched at a similarly advanced level will also be considered for credit in this course on a case-by case basis.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisites: BDC 102 and BDC 202
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
951
|
|
Broadcast Presentation I
|
|
|
In this course, students will learn to develop their on-air presentation skills. They will present stories, news and commentaries both on-camera and behind the microphone, and through a series of exercises develop interviewing, stand up and co-hosting skills. Students will also do research into the performance life of a professional broadcaster. Exercises are supplemented with guest lectures from broadcast professionals.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
952
|
|
Broadcast Presentation II
|
|
|
Students will use the skills they developed in BDC 952 to write and produce a series of their own presentation segments for a 'demo reel' or 'audition tape'. A number of guest speakers, who are program producers, will mentor the students through the process. The students will learn how to market their produced tapes to producers.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisite: BDC 951
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
953
|
|
Post-Production Supervising
|
|
|
This course explores the mixture of artistic and creative skills (audio and video), business-oriented skills (such as budgeting and scheduling) and sophisticated technical skills. A series of lectures by professionals, as well as tours of local professional facilities. The course will culminate in hands-on opportunity to apply this knowledge to a small audio and video production.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
955
|
|
Sports Broadcasting
|
|
|
This course examines programming philosophy, acquisition of rights, budgeting and the production of sports programs, and will include an opportunity to script and produce a sports property. The course will explore different types of programming including feature production, live-event coverage and interactive Web-based production. It will discuss the behind the scenes responsibilities of executives, editorial staff and technical crews. The course will discuss on air-performance as well as visual presentation in both traditional and interactive environments.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
956
|
|
Children's Television Production
|
|
|
Students will research children's developmental stages, video interests and needs, and study contemporary children's television techniques and the effects that influences that TV has in the lives of children. Students will produce TV segments for carefully targeted audiences. They will also conduct and publish original research into one or more subjects that impact on children's television. The course will explore the societal and regulatory forces that influence the children's programming.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
957
|
|
Documentary Production
|
|
|
This course provides both a theoretical knowledge of, and some basic practical skills in building a video public affairs long-form feature story. Initially students deconstruct several professionally produced public affairs features to determine the components and develop a critical eye for aptness, length, communications value and story structure. Then working in teams, they will perform informational/visual research and interviews, prepare a script and then execute the production using single camera video equipment and editing suites.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
958
|
|
Comedic Television Production
|
|
|
The course will explore the production of sitcoms, sketch comedy and comedic talk shows. After analyzing the structure of these genres, students will develop scripts and produce examples of comedic television. The course will explore the business and technical requirements as well as the writing and production opportunities in this field. Student will have an opportunity to research comedic performers, producers and writers as well as develop their own skills in these areas.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
961
|
|
2-D and Object Animation
|
|
|
This course is an introduction to the world of 2-D animation and stop-frame object animation. It will include discussion of the history and aesthetic aspects of animation and also allow students to produce their own pieces. Equipment and software for simple animated projects will be introduced, and film, video, new media and interactive forms of delivery will be discussed.
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|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This production oriented course will allow students to work with computer software to develop 3-D models and animated stories, starting from the concept, and moving to storyboard, an finally a fully-rendered production. Students will be exposed to a wide variety of software and technology and will study the role of 3-D animation in the advertising, TV and movie business.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
963
|
|
Digital Graphic and Web Design
|
|
|
This course explores graphic and web design from an aesthetic and functional point of view. Students will learn about the software and technology needed to acquire, manipulate and render effective visual images, and will experience the planning, production, and launch of a web site, using the latest web design and management software. Designing for human usability will be discussed as well as limitations of technology in order to maximize the impact of the creative material.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
964
|
|
Digital Virtual Environments
|
|
|
This production-oriented course will allow work with motion capture devices, blue screen technology and software to create virtual characters and worlds. Students will study models of virtual and performance based visual production, and will create motion capture data as well as work with stock material to create finished visual projects.
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|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
In this period of transition between standard and High-definition television, new skills and techniques will have to be acquired and practiced to approach on screen realism. In this course, students will learn effective construction techniques and the proper rigging of traditional set materials while exploring the software and hardware necessary to create virtual digital environments on the screen. Aspects of the set design industry will be examined including financial, creative and technical requirements.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
972
|
|
Television Technical Producing
|
|
|
An advanced course in television technical producing, this course is a continuation of technical production knowledge obtained in first year "context" courses and second year Production craft courses in television (both studio and EFP). Students will explore large live-event coverage (sports, elections, music specials, awards shows), and tours will be arranged to some technical production facilities in the Toronto area. The course is completed with a live teleproduction at the end of the semester.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
973
|
|
Lighting, Grip and Effects Specialty
|
|
|
Lighting and special effects technicians work behind the scenes to add realism or dramatic effect to a television production. This course will engage the student in theoretical and practical aspects of this element of production. Emphasis will be on the aesthetics, professionalism, discipline, technical ability, equipment and safety considerations necessary to achieve the desired results.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
974
|
|
Audio Post-Production and Sound Design
|
|
|
This course is include discussion of the history and aesthetic aspects of the use of sound effects and musical soundtracks in video, television and film production. Students will complete a number of productions which will include: video/film scoring; sound effects production and foley technique; dialogue recording and replacement (ADR); and advanced mixing (including multichannel surround).
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
This course will cover practices and principles of analog and digital sound synthesis and their historic origins; related audio equipment and applications; theories of sound samplers; algorithmic composition; synthesizers and sequencers; computer music; digital signal processing; computer synchronization; and MIDI applications in sound synthesis and recording production. Advanced sound synthesis techniques are studied and supplemented with sound synthesis studio laboratory work.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisite: BDC 301
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
976
|
|
Special Project: Media Production
|
|
|
Students are given the opportunity to prepare and produce professional level programs following a carefully designed planning process. Students may elect to produce audio, video or interactive material, and all RTA resources - studios, portable field equipment, and editing facilities - are available in limited quantities. The focus in this course is on individual students creating professional-level productions that may not fit within the constraints of the small-group oriented Practicum courses in fourth year.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
977
|
|
Digital Media Broadcasting
|
|
|
In this hands-on-course, students will be responsible for managing Ryerson's internet broadcasting station, known as SPIRIT ( Student Produced Internet Radio and Interactive Technologies) and/or programming a channel on the video distribution system within Ryerson, known as Channel 84. Students will undertake varying roles including: managing the stations in terms of personnel; creating programming; arranging rights clearance for external productions; scheduling; liaising with other University courses which create potential programming; managing community outreach initiatives; and management of the technical facilities.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
The course will explore commercial and public radio programming and production. Radio advertising and formats will be explored. Students will have the opportunity to practice their skills in these areas by planning and producing content that reflects various formats and target demographics.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
|
|
The fabrication of reality for the screen is up to the Art Director, who created the on-screen environment that meets the director's aesthetic while being aware of the needs of the camera and lighting, and completes the whole by being responsible for all of a production's graphical elements. This course introduces students to both the theory and practice of art direction through guided exercises and work on student productions.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
981
|
|
PA, AD and Continuity
|
|
|
This course introduces students to both the theory and practice of frontline 'assistant directing' through guided exercises and work on student productions. The activities range from taking notes during rehearsals to performing semi directorial duties in the video control room. In single camera shooting, roles include organizing the shooting of scenes on location and scheduling the talent and production staff.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
982
|
|
Video Compositing and Special Effects
|
|
|
A large number of images that appear on our TV screens are treated with special effects prior to completion. Students will work with a range of basic image treatment software and will acquire skills on more sophisticated systems both on and off campus. They will learn the why and when for such effects treatments as special effects decisions can involve ethical elements.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
983
|
|
Radio Broadcast Journalism
|
|
|
This course combines an introductory theory package with extensive practice. The theory covers story structure, shaping the language for the ear, the value and purpose of original sound and interview segments, journalistic conventions, reporting procedures and the law as it applies to daily news functions. The majority of the term is designed to allow students to undertake newsroom tasks and roles on a rotating basis. Each lab session culminates in a radio newscast.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
984
|
|
TV Broadcast Journalism
|
|
|
Following a structural analysis of a typical television news broadcast, each major element is dissected via lecture and practiced in a small workshop environment. Typical elements include broadcast news writing, researching, reporting, visual story telling, video editing to deadline, producing assignment and line up editing. Over the term, students are introduced to the wide range of roles and are given many opportunities to build a repertoire of practical experiences in a TV newsroom setting.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
985
|
|
Factual and Entertainment Features
|
|
|
There is a broad spectrum of stories on television and radio that are fact-based but also meant to be artistic and entertaining. This course allows students to focus on these features, learning to create unique personal stories by developing the characters in their stories through specific styles of writing and interviewing. Students will choose an entertainment/feature program and do an extensive deconstruction of it. Students will work in teams to produce a ten minute feature.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
986
|
|
Creative Commercial Production
|
|
|
Advertising is at the core of private broadcasting in Canada. The focus of this course will be on producing work that breaks through the commonplace. The major emphasis will be on local commercials as major international corporations are frequently producing their product elsewhere. Course work will include determining selling points and client needs, writing techniques, analysing current media, deconstruction award winning ads and producing sample commercials.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
987
|
|
Corporate Media Production
|
|
|
Internal communications is a growing aspect of many businesses and this will be the principle focus of this course. Production is the final stage of a process which would include assessing the company and employee needs, determining the best media format to use to accomplish the communications, designing the communications plan and executing samples of product and measuring the impact of the work on the intended audience.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BDC
|
988
|
|
Television Editing Specialty
|
|
|
This is an in-depth course designed to provide a thorough understanding of the video editing process. Through exercises, the process is followed from the initial planning stages to the final online edit session. Timecode and cue sheeting processes will be used to assemble elements in a professional nonlinear editing environment.
|
|
|
|
Lab: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BRD
|
24A/B
|
|
Public Relations-A/B
|
|
|
Designed to equip students with rudimentary public relations skills, familiarize students with tools of public relations and illustrate their effective use. Some time will be spent on public relations theories and their application through case histories, but the major thrust of the course will be to involve students in applying public relations principles, and seeing concrete results of planning and follow-through. Practitioners specializing in various public and industrial fields will guest lecture concerning their areas of expertise.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
26A/B
|
|
Broadcasting Sales and Advertising-A/B
|
|
|
This two part course deals with the advertising process and broadcast sales in alternate terms. Advertising is analyzed from a marketing perspective. The roles played by advertisers, ad agencies, and media are investigated, in addition to research, the creative process, and public perceptions of advertising. Broadcast Sales focuses on the role of sales in broadcast management, selling as a career, research, sales promotion, and station and network sales support. Student projects use current data to prepare and present broadcast sales plans.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
38A/B
|
|
Communicating Using New Media-A/B
|
|
|
This course will provide an overview of the rapidly evolving field of new media with a special emphasis on both synchronous and a-synchronous interactive television production. Students will pioneer in the creation of interactive television prototypes while recognizing that the creation of emotionally engaging, yet marketable content will drive the growth of this dynamic new industry. Class will review fundamental questions such as: What do we mean by content? What kinds of content will be most successful and useful? What shape should this content take? Discussion will also focus on the essential questions of interactivity: what works, what doesn't and why.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 1.00
|
| back to top | |
|
|
BRD
|
44A/B
|
|
Bus Aspects of Independent Television-A/B
|
|
|
The first semester explores the role of the independent producer and the relationship with broadcasters and funding agencies. Students learn business practices and administrative applications, investigate existing independent companies via case studies and design a full proposal with business plan and strategy to be presented to a panel of broadcasters and funding agencies. Individual and group projects investigating business and management practices in the communication industry make up the second semester.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
45A/B
|
|
Applied Marketing and Promotion-A/B
|
|
|
Students are introduced to the foundation knowledge and procedures associated with effective marketing and promotion techniques. The curriculum will analyze activities in domestic and international markets through projects to achieve an understanding of processes which have succeeded. The course is largely based on the case study method.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
46A/B
|
|
Practicum - Television-A/B
|
|
|
Students self-select into groups of five to produce professional quality television, or multimedia projects. Students engage the support of external industry mentors as well as RTA faculty and pitch production ideas to a Practicum Management Committee. Paperwork preparation is required before students move to the production phase. Practicum ideas must meet professional industry standards.
|
|
|
|
Lab: 6 hrs.
|
| Prerequisites: (BRD 301 and BRD 303) or (BRD 302 and BRD 341) or (BRD 305 and BRD 310)
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
47A/B
|
|
Practicum - Audio-A/B
|
|
|
Students self-select into groups of five or more to produce professional quality audio, or multimedia projects. Students engage the support of external industry mentors as well as RTA faculty and pitch production ideas to a Practicum Management Committee. Paperwork preparation is required before students move to the production phase. Practicum ideas must meet professional industry standards.
|
|
|
|
Lab: 6 hrs.
|
| Prerequisites: (BRD 301 and BRD 303) or (BRD 302 and BRD 341) or (BRD 305 and BRD 310)
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
48A/B
|
|
Law and Ethics-A/B
|
|
|
The recipient of the MacLean Hunter Chair in Ethics will discuss case histories which reflect the legal and ethical imperatives governing the media. This is an advanced course that prepares graduating students to recognize their responsibilities to society through its laws and to themselves as professionals.
|
|
|
|
Lect: 3 hrs.
|
|
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
49A/B
|
|
Case Studies in Communications-A/B
|
|
|
Students will work in small teams. Topics include: specialty television, radio programming formats, the independent television sector, educational broadcasting, animation, television and radio ratings, all-news television, Canadian content and regulatory issues. Each team of two or three students will sped the first term undertaking research and interviews under the supervision of the Professor. Oral presentations will be made during the second term. Some external adjudication.
|
|
|
|
Lab: 3 hrs.
|
| Corequisite: BRD 44A/B
|
|
|
|
Course Weight: 2.00
|
| back to top | |
|
|
BRD
|
50A/B
|
|
Writing Practicum-A/B
|
|
|
Students will deconstruct existing programs to determine the underlying structure of the material, they will form linkages with professional writers (who will act as adjudicators of the written material), and they will prepare original scripts for programs which are currently in production.
|
|
|
|
Lab: 3 hrs.
|
| Prerequisite: BRD 350 or BRD 351 or BRD 352 or PTF 350
|
|
|
|
Course Weight: 2.00
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Students taking this option will require the permission of the School based on academic standing, evidence of maturity, motivation and quality of the interning position. The industry "sponsor" must offer the student a challenge, assist in training and evaluate according to a set of RTA guidelines. The interning position within the communications industry must be established prior to the start of the year. An RTA faculty advisor will maintain contact with the sponsor and the student and submit the final evaluation based in part on the written reports prepared by sponsor and intern.
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Lab: 3 hrs.
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Course Weight: 2.00
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BRD
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52A/B
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Business in the Communications Industry-A/B
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Students will investigate the corporate make-up and business plans of a variety of players in the industry including but not limited to: producers, broadcasters, industry services providers and new media companies. Emphasis will be placed on understanding corporate business structures and strategies, administrative practices and management decision-making. Management issues and challenges for the future will be discussed. The format for the course relies heavily on case study presentation and investigations conducted by student teams.
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Lab: 3 hrs.
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Course Weight: 2.00
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BRD
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400
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Introductory Video Production
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This is a one-term course which introduces the production techniques of studio and single camera video. Content includes the theoretical and planning elements required to bring a project to readiness for production. Students will engage in the planning processes and execute productions while building skills in that area. They will move those productions through appropriate editing and other post-production elements. Productions will be designed by the students with the content and focus paralleling the work they are required to do in their home program.
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Lab: 3 hrs.
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Course Weight: 1.00
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BRE
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30A/B
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Children's Media-A/B
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Students will study the principles of child development in the context of media production for children. The appropriate use of children's media - e.g., television, film, software, theatre to enhance early learning will be addressed. Issues such as stereotyping, advertising, violence, diversity, and inclusion will be part of classroom discussion and assignments.
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Lect: 3 hrs.
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Course Weight: 2.00
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COURSES