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  Undergraduate Calendar 2015-2016
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2015-2016 Undergraduate Calendar
HOME Courses Communication (CMN)

Communication (CMN)
CMN 100 Professional Health Communication
This workshop course, especially designed for students studying public health, occupational health, and social work, stresses effective communication in professionally relevant forms and contexts. The course explores the complex relationships between communicators, audiences, and varying discursive practices. Students will be introduced to fundamental concepts of rhetoric, document design, professional writing, research, and analysis and use them to persuasively communicate discipline-specific information and goals to diverse audiences.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 114 Short Management Reports
This writing-intensive workshop course helps students gain the proficiency needed to meet the communication demands of contemporary management tasks. Participants learn to focus their purpose, analyze their audiences, and compose a variety of informative and persuasive documents, such as instructional and motivational memoranda, policy change reports, and new venture proposals. A module on planning, outlining and delivering professionally-related oral presentations to peers, management and industry partners completes this workshop designed to refine key written and oral skills for success in today's workplace.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 124 Communication in BTM
This course emphasizes analysis, organization, tone, style and strategy in the development of effective written and oral communications. Data collection and report documentation are included. This course is specifically designed for students in the Business Technology Management program.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 201 Retail Management Communication
This workshop course introduces students to the theory and strategies of successful written and oral communications in retail management. Students apply communication theory in a variety of activities based on specific professional situations, and practice selecting and organizing pertinent information. They learn to express ideas clearly, develop sensitivity to audience and tone, and produce oral and written messages that are well received and acted upon in the manner intended by the author.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 207 Communication in Hospitality and Tourism Management
The workshop course, especially designed for students in the Hospitality and Tourism Management program, introduces students to the strategies of successful communication in professional practice. Students develop an awareness of audience and tone. They learn to select and organize pertinent information, and to express ideas clearly and persuasively.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 210 Text, Image and Sound
In the contemporary city, we are surrounded by artifacts, such as advertisements, that attempt to persuade us to buy, believe or behave in certain ways. This course provides students with the analytical tools to understand the ways that text, image and sound work together to create persuasive objects. Using concepts from a wide range of theoretical frameworks related to communication, this course focuses on elements of design and shows how to identify the ways that text, image and sound interact to create persuasive messages.
Lect: 3 hrs.
Prerequisite: Only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 211 Language and Power
Powerful texts such as influential news stories, government policies and legal decisions help shape our lives. Using concepts from critical discourse analysis, this course introduces students to the basic analytical vocabulary and tools to understand ways that powerful texts work. Students will learn to identify the linguistic techniques that characterize the important documents that affect our social worlds. They will have opportunities to respond to these texts.
Lect: 3 hrs.
Prerequisite: Only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 213 Texts in Social Contexts
All texts occur in social contexts. They emerge from and affect their communities of practice. This course provides students with the conceptual tools needed to investigate both the textual (written, oral, visual) and social practices associated with professional communication. Using concepts from genre theory, rhetoric, linguistics and semiotics together with concepts from social theories such as activity system theory and actor-network theory, students will explore issues related to power, agency and ethics in professional communication.
Lect: 3 hrs.
Prerequisite: CMN 210 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 214 Communication and Language
Language functions as both a conveyor of information and a purveyor of social and professional identity. Using English as our language of inquiry, we will study the meaning-making process and consider how different interpretations of meaning are mediated by different linguistic practices shaped by media. Students will be introduced to a range of theoretical perspectives and challenged to apply them to practices that generate discourse communities and consider how those communities comprise organizational cultures and distinctive worldviews.
Lect: 3 hrs.
Prerequisite: CMN 279
GPA Weight: 1.00
Billing Units: 1
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CMN 215 Messages, Modalities and Media
The massive amounts of information that confront a professional in today's multimodal, multi-media workplace present unprecedented message-processing challenges. The ability to interpret messages across modalities and media critically is fundamental to the transformation of information into meaningful knowledge. Using principles of discourse analysis and incorporating a range of examples and exercises, students will learn to identify, select, evaluate, and synthesize written and oral messages in ways that recognize the embeddedness of the interpretive process within its larger ethical, social, political and technological dimensions.
Lect: 3 hrs.
Prerequisite: CMN 279 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 216 Communication Revolutions
Both old and new communication technologies, through 'revolutions' or epochs of advancement, have transformed modern culture. From the origins of language to the invention of communication technologies, such as writing, the printing press and the Internet, this course explores the origins, reception and uses of new forms of communication in their historical contexts with attention to their social, political, cognitive and technological impacts.
Lect: 3 hrs.
Prerequisite: Only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 222 Digital Discourse and Design
Through a combination of writing and design assignments, lectures and discussions, this course explores the practical and theoretical consequences of the creation, delivery, and reception of texts in digital spaces and discusses effective digital writing principles and techniques. The implications of visual and interaction design are examined as they affect digital communication. Students will have the opportunity to work with digital technologies and to critique a range of online texts.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: CMN 279 and only available to students in the Professional Communication program
GPA Weight: 1.00
Billing Units: 1
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CMN 225 Communication in Place
Where does communication happen? This course will examine how place and environment shape communicative practices. Using concepts from rhetoric, cultural studies and various communication theories, students will develop an understanding of the ?communication environment? and how to consider environmental constraints when constructing meaningful messages for audiences. The course will use examples from popular culture, economics, politics, architecture, science and technology to help students understand the importance of space, place and time in the process of communication.
Lect: 2 hrs./Lab: 1 hr.
GPA Weight: 1.00
Billing Units: 1
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CMN 269 Countercultural Communication
This course examines the complex relationships between conventional and countercultural communication practices. Investigating countercultural forms, rhetoric, and acts such as tagging, comix, Internet memes, zines, avatars, viral videos, and others, the course will consider how these novel and sometimes subversive communication practices influence and alter conventional forms. Countercultural communication drives innovation; its original voices, forms, practices and idioms can be adapted and applied to bring new life and power to conventional contexts and forms.
Lect: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 279 Introduction to Professional Communication
This case-based, interactive course introduces students to contemporary strategies of successful communication in professional contexts. Students learn how to analyze audience, situation, and medium to create messages that respond to practical challenges and build productive relationships. Students develop sensitivity to language and tone, learn to organize and convey ideas and information, and select the best means to accomplish their intended purposes.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 288 Promotional Comm and Social Media
Social media provides new opportunities for organizations to build relationships and to engage audiences as co-creators through the strategic use of tools such as blogs, Twitter, Youtube, Instagram and Pinterest to achieve a range of social and persuasive communication goals. Students will study communication theory, promotional genres and new media to understand the principles, benefits and ethics of these interactive, mobile and immediate communication forms. This course aims to integrate theory and practice, and students will demonstrate their understanding of course content through their engagement with social media.
Lect: 2 hrs./Lab: 1 hr.
GPA Weight: 1.00
Billing Units: 1
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CMN 300 Communication in the Computer Industry
In this workshop course, students learn to present technical information to audiences with a range of technical knowledge. The course teaches students various forms and content strategies relevant to the computer industry so they can communicate clearly and persuasively in online and traditional media. Students analyze and respond to professional situations involving documentation plans, style guides, usability testing and project planning.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 304 Career Advancement Communication
This course aims to develop the communication skills and strategies necessary to meet the challenges of the current workplace. With particular focus on the job search and career development, course content covers such topics as research and interviewing, persuasive writing and speaking, developing a professional image and making effective communication decisions.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 305 Strategic Public Relations in Prof Comm
This course examines the principles and application of effective public relations. Students will study the concepts underlying public relations and how to employ them in strategic planning, image management, advocacy, and media interaction. Pedagogy will be case-based and include simulation activities.
Lect: 3 hrs.
Prerequisite: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or THM 200 or Direct Entry; Antirequisite: RTA 917/BDC 917
GPA Weight: 1.00
Billing Units: 1
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CMN 306 Risk and Crisis Communication
All organizations must manage risk and crisis in order to avoid damage or ruin. This course investigates the components of risk and crisis management and the channels and media available to communicate related messages to an organization's audiences. Using case studies and practical applications, students will understand and analyze the process of perceiving, handling, and communicating about risk and crisis and gain experience in these areas through simulation.
Lect: 3 hrs.
Prerequisite: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or THM 200 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 313 Organizational Problem Solving and Report Writing
Organizational Problem Solving and Report Writing focuses on the selection, treatment and solution of a complex problem in an organization, through the development and preparation of a formal, analytical report. Students learn how to identify a problem, define its purpose, customize a message for multiple audiences, create a work plan, apply primary and secondary research methods, and structure an argument logically and persuasively. Students will strengthen their critical thinking skills as they evaluate findings and formulate conclusions and recommendations.
Lab: 3 hrs.
Prerequisite: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 314 Professional Presentations
Successful professionals achieve their objectives by consistently delivering meaningful presentations to diverse, demanding audiences. High expectations and extensive technology often complicate rather than improve the presenter's ability to communicate effectively. In this essential course, students learn to structure content coherently, develop poise and confidence, and employ technology in a sophisticated way to connect with their listeners.
Lab: 3 hrs.
Prerequisites: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 315 Issues in Communication and the Contemporary Workplace
Effective communication has always been an essential component of business. It is particularly important today, when business people communicate in increasingly complex and diverse workplaces. They must deal with ethical dilemmas, intensifying organizational change, global and multicultural partners, increased specialization, and constant technological developments. Using practical examples and case studies, this course both explores communication challenges that business professionals face today and helps them develop strategies and practices designed for the contemporary workplace.
Lect: 2 hrs./Lab: 1 hr.
Prerequisites: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 316 Questioning Numbers
The course examines how political and professional agendas shape the collection and reporting of statistical data and the techniques for assessing the validity of statistical research. Students will learn to think critically about the use of numbers in both professional settings and daily life and to develop skills necessary to understand and craft messages that communicate the results of numerically based research to public and professional audiences.
Lect: 3 hrs.
Prerequisites: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 317 Governance in the Information Society
The shift from industrial to information society is characterized by the integration of information and information technologies into the political process, the economy, health, and other areas. While information technologies open up possibilities for citizens to engage in public life, they also offer regulatory institutions modes of monitoring and controlling citizens. This course examines the relationship between information technologies and governance, and develops students' capacity to engage critically with competing notions of the information society.
Lect: 3 hrs.
Prerequisites: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 321 Technical Comm as Knowledge Translation
Technical communicators are often involved in the practice of knowledge translation. Working with other subject matter specialists technical communicators are charged with assisting in developing new knowledge (digital, medical, scientific etc.) but also with sharing that knowledge with other often non-technical audiences. Using rhetorical (text and image) and linguistic perspectives, this advanced course offers students the opportunity to investigate, practice and critique the genres and practices associated with technical communication.
Lect: 3 hrs.
Prerequisite: CMN 279 or CMN 124 or CMN 373 or CMN 207 or CMN 201 or CMN 300 or CMN 114 or CMN 100
GPA Weight: 1.00
Billing Units: 1
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CMN 323 Introduction to Professional Practice
Grounded in professional practice, this course introduces students to the creation and delivery of communication products. Working with local clients, student teams will design a creative artifact and communicate their rationale to both primary and secondary audiences. Activities include consulting with clients, developing client deliverables, and producing a formal report and presentation justifying their final product.
Lab: 3 hrs.
Prerequisites: (CMN 222 and CMN 314) or (CMN 210 and CRI 300); Antirequisite: CMN 313 Restriction: Only available to Professional Communication and Creative Industries.
GPA Weight: 1.00
Billing Units: 1
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CMN 324 Strategic Storytelling in Industry
In an organizational setting, stories are vibrant forms of expression that can enhance personal and professional success as they engage others, promote values, encourage creativity, and inspire action. In this course, students will learn the power and the craft of storytelling as a professional communication strategy. Students will be introduced to basic concepts of narratology, examine case studies that illustrate a range of storytelling principles and practices, master a set of techniques for successful storytelling, and consider how new technologies suggest new ways of telling stories.
Lect: 3 hrs.
Prerequisite: CMN 279 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 325 New Media in the Workplace
To be successful in today's workplace requires an understanding of how to leverage the new media landscape for effective communication. This course provides students with an opportunity to explore the effects of changing business communication through an examination of how new media are changing organizational and social structures. Students will learn to apply the fundamentals of oral, visual and written communication within the new media environment of text, graphics, audio, video and virtual worlds.
Lect: 3 hrs.
Prerequisite: CMN 279 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 373 Fashion Communication: Professional Approaches
In this course for the Fashion Communication and Design options, students learn fundamental concepts which are applied to correspondence, reports, oral presentations, media relations, and the job search. The emphasis is on analyzing audience and purpose; controlling language, style, and tone; and choosing communication strategies appropriate to a variety of professional situations.
Lab: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 376 ProCom Internship
In the internship ProCom students have the opportunity to gain insight into professional practice. The internship will be 240 hours minimum to 320 maximum and is scheduled in May to June between third and fourth year, covering approximately 6 to 8 weeks. The internship is optional with admission at the discretion of the internship committee. Students will be required to write a series of weekly journals, submitted to the undergraduate internship coordinator, and a final reflective internship report. Internship sponsors will submit interim and final student assessments. The final grade will be determined by the internship coordinator with consultation from the sponsor. Minimum GPA of 3.0 (B) and written submission request required for consideration.
Lab: 3 hrs.
Departmental consent required
GPA Weight: 1.00
Billing Units: 1
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CMN 402 Theorizing Communication
This foundational course introduces students to the main schools of thought that comprise communication theory. Its objectives are to understand the interdisciplinary complexity that constitutes communication studies, to appreciate how theories allow scholars to build a body of knowledge in an organized and synthesized way, and to explore how the theories presented have implications and applications in our own lives as communicators.
Lect: 3 hrs.
Prerequisite: CMN 323 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 403 Visual Semiotics
Every day, we are bombarded by an array of visual messages in the world around us. We meet these images with an equally remarkable number of responses. This course focuses on this very phenomenon. It addresses how images are meaningful, manipulative, and connected with the communicative discourses that govern them. It explores visual semiotics and discourse through the work of many writers including Charles Sanders Peirce, Roland Barthes and many contemporary writers.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: CMN 448 and Only available to Professional Communication; Antirequisite: SEM 102
GPA Weight: 1.00
Billing Units: 1
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CMN 405 Oral Advocacy
Throughout their careers professionals are required to speak persuasively to a variety of audiences - customers, investors, employees, local communities, and government agencies - to gain approval and, typically, funding for a project or plan. This course focuses on the use of effective argumentation, audience analysis, platform manner, and visual support for persuasive presentations. In addition, students will learn strategies for the question/answer segment and effective team presentations in a persuasive context.
Lab: 3 hrs.
Prerequisite: CMN 314 and Only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 406 Communication in an Indigenous Context
This course studies the nature and function of communication by, for, and about Indigenous peoples in both historical and contemporary settings. Students will take an expansive view of both text and textual analysis as they explore cultural artifacts (rock art, birchbark scrolls, wampum belts), historical documents and narratives (oral histories), policies and legal documents (treaties, statutes), and popular media representations. Indigenous theory will be the guiding framework for the course, but students will also be exposed to a range of other theoretical perspectives.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: CMN 279
GPA Weight: 1.00
Billing Units: 1
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CMN 408 Proposal and Grant Writing
This course provides an introduction to the multidimensional processes of grant-seeking and the strategic principles of writing proposals for venture support. From the perspective of both grant seekers and multidisciplinary peer-review audiences, students will learn how to identify and target funding sources/opportunities, translate project goals and problem statements into clear objectives and hypotheses, and coordinate activities to plan, develop, structure, and articulate feasible and conceptually innovative proposals.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: CMN 279 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 411 Special Topics in ProCom
This special topics course examines subjects or issues that are of current concern to business or industries. The course looks in greater depth at themes surveyed more generally in previous communication courses. Students will produce a research paper and will also present their findings and analysis in presentations.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: Only available to Professional Communication
Departmental consent required
GPA Weight: 1.00
Billing Units: 1
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CMN 413 Corporate Communications
How does a company communicate its reputation and image and manage these intangible features when damaged? Through examining high-level communication strategies and products, students develop sensitivity to the language, formats, and images organizations use to manage their concerns. Students also practice skills corporate communication professionals employ to communicate with a variety of audiences.
Lect: 2 hrs./Lab: 1 hr.
Prerequisite: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 414 Interpersonal Communication in Management
In this experiential workshop course, students participate in a variety of group and individual exercises designed to develop the interpersonal skills necessary for effective management. Students learn how member diversity and the communication medium affect group processes such as problem solving, decision making, resolving conflict, and negotiating. Some sessions may be videotaped.
Lab: 3 hrs.
Prerequisite: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 432 Communication in the Engineering Professions
Communication lies at the heart of what engineers do. This course introduces students to the unique and varied communication challenges of their profession. Through a combination of lectures, readings, and workshops, students are exposed to the types of communication they will engage in as professionals and given the opportunity to refine their analytical, writing, presentation, and problem-solving skills.
Lect: 2 hrs./Lab: 2 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 443 Contemporary Intercultural Communication
In today's global environment, success or failure of almost any venture requires a clear understanding of intercultural issues. In this course, various communication strategies and theoretical frameworks are analyzed in cultural context.
Lect: 3 hrs.
Prerequisites: CMN 100 or CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or Direct Entry
GPA Weight: 1.00
Billing Units: 1
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CMN 444 On-Site Study in Commun: Non-Profit Sector
A driving force of modern corporations is social responsibility: supporting the nonprofit charitable sector through donations, sponsorship, and employee volunteerism. To appreciate this key business area, students independently study, through first-hand experience and primary and secondary material, the communications of a specific nonprofit organization. Students will gain in-depth understanding of the agency's planning and preparation process, and potentially have the opportunity for hands-on training under the supervision of an agency mentor. Students must achieve a minimum grade of 'B' in at least one CMN course prior to enrolling in this course.
Lab: 3 hrs.
Prerequisite: Any one CMN course with a minimum grade of 'B'
GPA Weight: 1.00
Billing Units: 1
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CMN 447 Communication and Law
Communication practitioners must understand how law matters in every day communication and be cognizant of the principles, institutions, and practices that regulate communication in a range of media and contexts. In this case and theory-based course, students explore the intersections of communication and law through the study of semiotics and legal discourse; the social and technological contexts of communication that provoke and challenge legal regulation; freedom of expression; and the legal frameworks for the protection of consumers, individual privacy, and intellectual property in the digital age.
Lab: 3 hrs.
Prerequisite: LAW 122 and (CMN 279 or CMN 124 or CMN 373 or CMN 207 or CMN 201 or CMN 300 or CMN 114 or CMN 100)
GPA Weight: 1.00
Billing Units: 1
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CMN 448 Introduction to Visual Communication
In this course students will focus on the ways visual images can be rhetorical and persuasive within professional and social contexts. They will explore how images persuade to act, think and feel. Students will also learn vocabulary related to visual meaning-making. Further, students will explore how visual images manipulate and become manipulated by a surrounding visual culture.
Lect: 3 hrs.
Prerequisites: CMN 279 and only available to Professional Communication and Creative Industries
GPA Weight: 1.00
Billing Units: 1
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CMN 450 Participatory Media and Communication
Students will critically investigate the theoretical and technological facets of participatory culture. Individuals with Internet access have the ability to take part in digital conversations on topics ranging from entertainment to politics. Skills in the digital composition of text, image, and audio are developed through the production of podcasts, video, blogs, and other media. These compositional and technical skills will be deployed using strategies that move consumers of media to become media producers participating in digital dialogues. Students will also explore ethical aspects of participatory culture.
Lect: 2 hrs./Lab: 1 hr.
GPA Weight: 1.00
Billing Units: 1
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CMN 480 Research Methods in ProCom I
As part of their careers, graduates in Professional Communication will be asked to conduct research projects in their workplaces. The objective of this capstone course is to provide students with the experience of designing such projects. The course will focus on research design and on data gathering techniques such as interviewing, document collection, observation, and surveys. Students in groups of 3 or 4 will develop research projects related to a specific organization or workplace.
Lab: 3 hrs.
Prerequisite: CMN 323 and Only available to Professional Communication
GPA Weight: 1.00
Billing Units: 1
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CMN 490 Research Methods in ProCom II
In this course, students in groups will conduct and complete their research projects proposed in CMN480. Attention will be devoted to data analysis techniques. The course will build on students? previous course work in terms of theoretical perspectives and identification of issues related to professional communication. The course will conclude with students presenting the results of their research to the School and to their industry partners.
Lab: 3 hrs.
Prerequisite: CMN 480 and Only available to Professional Communication
GPA Weight: 1.00
Billing Units: 1
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CMN 600 Science, Communication and Society
In today's world, science is a dominant and complex industry that fundamentally affects everyone. This course examines how critical scientific issues are communicated to science's major stakeholders, the public and government, and within the scientific community itself. What works, what doesn't, and why? In today's multi-channel, electronic and media-dominated society, which communication strategies work best to ensure that large, complex issues of vital importance are communicated clearly and concisely? Significant cases will be examined in a Canadian context, challenging students to theorize with how science is - and should be - communicated in its real social context.
Lect: 3 hrs.
GPA Weight: 1.00
Billing Units: 1
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CMN 601 Visual Communication: A Critical Approach
In this challenging course students explore how visual images persuade us to act and think in certain ways. They learn a vocabulary of visual meaning-making (i.e., a visual language). Building upon the vocabulary, they learn how images can be rhetorical and persuasive. Further, they learn how visual images manipulate and become manipulated by a surrounding visual culture.
UL
Lect: 3 hrs.
Antirequisite: CMN 448
GPA Weight: 1.00
Billing Units: 1
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