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GCM 810

Creativity, Clients and Design

The graphic design process bridges concept and execution of a project. Successful design projects pose unique management and communication challenges involving designers, printers and clients. Topics include establishing specifications and timelines, how to find, hire and work with a designer, the marketing and pricing of designs, speculative work, and preparing or responding to a design pitch. Contracts, copyright, ownership, accessibility and related legal issues are introduced.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

GCM 130 or GRA 202

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Graphic Communication

  • GCM 110
    Introduction to Graphic Communications
  • GCM 111
    Graphic Communication Technologies
  • GCM 120
    Graphic Communications Processes 1
  • GCM 121
    Graphic Communications Processes 2
  • GCM 130
    Design and Layout
  • GCM 210
    Consumer Packaging
  • GCM 220
    Graphic Communication Processes 3
  • GCM 230
    Typography
  • GCM 240
    Material Science for Print
  • GCM 250
    Binding and Finishing
  • GCM 260
    Digital Premedia Workflows
  • GCM 320
    Digital and Variable Data Printing
  • GCM 350
    Estimating and Selling for Graphic Communications
  • GCM 360
    Colour Management for Graphic Communications
  • GCM 362
    Web and Cross Media
  • GCM 370
    Management Studies
  • GCM 372
    Operations and Process Management
  • GCM 375
    Project Management for Graphic Communications
  • GCM 420
    Advanced Print Production Processes
  • GCM 460
    Asset Management for Graphic Communications
  • GCM 461
    Workflow Automation
  • GCM 470
    Business Plan
  • GCM 490
    Thesis
  • GCM 710
    The Art of the Book
  • GCM 712
    Making an Impact: The Letterpress Revival
  • GCM 720
    Magazine Production and Publishing
  • GCM 722
    Book Production and Publishing
  • GCM 730
    Fulfillment: Signed, Sealed and Delivered
  • GCM 738
    Photoshopped! The Art of Image Retouching
  • GCM 740
    Accessibility for Graphic Communications
  • GCM 746
    Sustainability in Print and Packaging
  • GCM 750
    3D Printing
  • GCM 754
    Sign and Display Graphics
  • GCM 800
    Tags, Labels and Bags: Flexo Processes
  • GCM 802
    eBook Production and Publishing
  • GCM 804
    Non-traditional Printing Applications
  • GCM 806
    Advanced Typography
  • GCM 808
    Outside the box: Package Prototyping
  • GCM 810
    Creativity, Clients and Design
  • GCM 812
    Out of a bind: Adv Binding and Finishing
  • GCM 816
    Sales and Customer Relationship Mgmt GCM
  • GCM 818
    Press Troubleshooting Simulation
  • GCM 850
    Directed Studies I: Issues and Trends
  • GCM 852
    Directed Studies II: Issues and Trends
  • GCM 854
    Advanced Material Science
  • GCM 856
    Colour Theory and Measurement
  • GCM 858
    Advanced Workflows
  • GCM 860
    Advanced Variable Data Printing
  • GRA 704
    Management of Workflow I
  • GRA 741
    Management Studies III
  • GRA 743
    Managing Advanced Technology I
  • GRA 804
    Management of Workflow II
  • GRA 841
    Management Studies IV
  • GRA 843
    Managing Advanced Technology II