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RTA 901

Advertising

Students follow a commercial production and related campaign from inception to completion and its use on traditional and social media. Aspects of advertising to be reviewed include: competitive bidding by agencies; budgeting for commercial production; relationships with production houses; government regulations and broadcaster advertisement codes; and the role of various personnel involved in the bidding, pre-production, production and post-production stages of a commercial. The sociocultural implications, effectiveness and persuasiveness of commercials are also explored. (Formerly BDC 901).
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Media