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RTA 906

Marketing for Media Professionals

In this course, students learn the basics of marketing including concepts relating to branding, communications plans, pricing and sales. These concepts will be understood in the context of media product. Students learn basic skills, and become familiar with the overall media marketing work thus better appreciating the importance of assuming a marketing mind set while pursuing any aspect of their media work. (Formerly BDC 906).
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

RTA 315

Antirequisites

MKT 100

Co-Requisites

None

Custom Requisites

None

Media