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RTA 912

The Audience

What does the audience want? This course introduces a wide range of research techniques and methodologies used in broadcasting and social media to measure audience and evaluate programming success across a range of platforms. This course also examines audience programming strategies of television networks. Students learn about research methods and decision-making processes used in program development, selection, promotion and scheduling.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Media