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RTA 916

Advanced Media Marketing

Building on the concepts introduced in RTA 906 this course explores effective marketing and promotion techniques for various specific media products. Specific areas of discussion include brand development strategies and detailed marketing plans which encompasses a strong communications mix across all platforms.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

BDC 906/RTA 906

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Media