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Degree Awarded: Bachelor of Arts (BA)
Program Website: ryersonrta.ca/programs/ba-sport-media
Administered by: RTA - School of Media
Program Format: Full-time, four-year program.

Ryerson's Bachelor of Arts in Sport Media is designed to prepare students for entry into the sport media industry at entry-level production, production-related and management positions.

Admission Information
O.S.S.D. with six Grade 12 U/M courses including Grade 12 U English (ENG4U)/Anglais (EAE4U).

Notes:
  1. A grade of 70 percent or higher will be required ENG4U/EAE4U. 
  2. Final admission selection will be based on grades and non-academic criteria, including an interview.
  3. As part of the admission selection process, applicants must visit the Program page for details about the non-academic requirements.
  4. A non-academic assessment fee of $50 CDN (subject to change) is required and will be requested by Ryerson as applicable.
  5. Students must be able to keyboard, as hand written assignments will not be accepted. 
  6. Subject to competition, candidates may be required to present averages/grades above the minimum.
Program Overview/Curriculum Information

The growth of the sport industry in Canada has been the result of the exponential growth of new sport media outlets. Sport media companies are providing content on multiple traditional and digital platforms. The industry requires motivated and well trained individuals who possess a passion for sport and wish to enter the field in a production, on-air or executive position.

An appropriate academic background for this program would include required skills developed in a traditional secondary/post-secondary curriculum along with media courses of interest and a demonstrated passion for sport, from direct participation or activities related to sport.

The Sport Media program provides an integrated series of courses to equip students with practical skills and a foundation of theoretical knowledge.

The first two years of the program provide foundation in both production and theory, combining hands-on production training with study in sport theory, marketing, business and journalism.

During the latter two years students begin to specialize in areas of interest, taking advanced courses in all areas of the sport industry. Students may concentrate on writing/journalism, video/audio production, business, broadcast or marketing.

The fourth year provides both practical experience while continuing to develop in students a sense of their place in the sport industry, their community and the world-at-large. A variety of sport projects in the practical courses will apply theoretical elements from other courses to allow student to effectively communicate ideas across all media platforms.

The curriculum is designed to foster the development of a high level of competency in a focused specialization while providing every student with a macro understanding of all facets of the sport industry. Student will leave the program equipped with the ability to produce quality sport content on multiple platforms within a group dynamic. Sport Media courses are taught concurrently with Open Elective and Liberal Elective courses which serve to enhance and enrich a student's four years of study.

Community Practice Hours

To graduate from any of the RTA School of Media Undergraduate Programs, each student must complete a minimum of 60 hours of Community Practice unpaid volunteer work in a qualifying RTA institution or project. This can be done at any time over the four years of the program. This will be considered one requirement of successful completion of RTA 711 or RTA 82A/B or RTA 431.

Students must take three lower level liberal studies courses and three upper level liberal studies courses to graduate. Students must not choose courses that are restricted for their program or major.

Please refer to the liberal studies chapter of this calendar for more information on the Liberal Studies Policy. Further information on liberal studies can also be found at the Faculty of Arts' Liberal Studies website.

Students may pursue any Minor offered by Ryerson (with some exceptions). Please refer to the Minors chapter of this calendar for further information on individual Minor requirements and exclusions.

Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible program exclusions. Please refer to the Certificate Registration section of the Curriculum Advising website for complete details.

Full-Time, Four-Year Program

1st Semester

REQUIRED:

RTA 102 Creative Processes
RTA 103 Digital Media Production I
RTA 104 Sound Production

REQUIRED GROUP 1: One course from the following:

BSM 100 The New Business: From Idea to Reality
RTA 315 Business of Creative Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

2nd Semester

REQUIRED:

RTA 105 Sport Media Theory and Practice
RTA 106 Introduction to Video Sport Production
RTA 211 Production Theory

OPEN ELECTIVES: One course from Open Elective Table.

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

3rd Semester

REQUIRED:

RTA 231 Sport Marketing and Promotion
RTA 233 Sport Journalism
RTA 234 Intermediate Multi-Camera Sports

CORE ELECTIVES: One course from Table I.

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

RTA 232 Sport, Media and Society
RTA 235 Sport, Media and Programming
RTA 236 On-Air Sport Presentation

CORE ELECTIVES: One course from Table I.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

Revised 2017-2018.

5th Semester

REQUIRED:

RTA 330* Advanced Live Sport Production

REQUIRED GROUP 1: One course from the following:

BSM 200 The Growing Business: Breaking Even
RTA 906 Marketing for Media Professionals

CORE ELECTIVES: One course from Table I.

OPEN ELECTIVES: One course from Open Elective Table.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

6th Semester

REQUIRED:

RTA 331 Transmedia Sports Marketing
RTA 332 Legal and Business Aspects of Sport

CORE ELECTIVES: One course from Table I.

OPEN ELECTIVES: One course from Open Elective Table.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

* RTA 330 has a course count of two, and a course weight of 2.00.

First Offered 2017-2018.

7th Semester

REQUIRED:

RTA 430 Capstone Lecture Series
RTA 431* Sport Media Practicum

CORE ELECTIVES: One course from Table I.

OPEN ELECTIVES: Two courses from Open Elective Table.

8th Semester

REQUIRED:

RTA 432* Internship/Study Abroad
RTA 433 Issues in Sports

CORE ELECTIVES: One course from Table I.

OPEN ELECTIVES: Two courses from Open Elective Table.

* RTA 431 and RTA 432 have a course count of two, and a course weight of 2.00.

Program Advisory Council

A Program Advisory Council (PAC) is a group of volunteers that provides expert advice to a school or department on program related matters such as curriculum, program review, technology and trends in the industry, discipline or profession. For more information, see Senate Policy #158 (Program Advisory Councils).

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Grant Buchanan
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Jocelyn Hamilton
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Michael Hirsh
Executive Chairman
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Formerly CEO of Cookie Jar Entertainment, Founder of Nelvana

Matt Hornburg
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Tom Igoe
Associate Arts Professor
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Raja Khanna
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Karen King
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Bernie Lucht
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Mark Milliere
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Scott Moore
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Jim Munroe
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Linda Schuyler
President
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Justin Stockman
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Peter Sussman
President
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Former CEO Alliance Atlantis Entertainment Group.

Jay Switzer
Chair and Co-Founder
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Karen Thorne-Stone
President and Chief Executive Officer
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Madeline Ziniak
Chair
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David Zitzerman
Partner
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