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This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.

Full-Time, Four-Year Program

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
BUS 100* Strategies for Success
ECN 104 Introductory Microeconomics
ITM 102 Business Information Systems I
QMS 102 Business Statistics I

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

2nd Semester

REQUIRED:

ACC 406 Introductory Management Accounting
ECN 204 Introductory Macroeconomics
GMS 200 Introduction to Global Management
MHR 523 Human Resources Management
MKT 100 Principles of Marketing
QMS 202 Business Statistics II

 

* This course is graded on a pass/fail basis.

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

3rd Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122 Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

CMN 279 and LAW 122 will be timetabled either in the 3rd or 4th semester.

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Full-Time, Five-Year Co-Op Program

Marketing Management Co-op Overview

Marketing Management Department offers an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.

Students wishing to be considered for this program must apply for admission into the co-op option during the fifth semester of the program. Admission into the co-op program is based on the following four items:

Minimum CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview with the Faculty Advisor
Resume/CV

Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.

The Marketing Management Department cannot guarantee work term jobs, but the Office of Co-operative Education and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester --
Year 2 3rd Semester 4th Semester --
Year 3 5th Semester 6th Semester WKT 135 - Work Term I
Year 4 7th Semester WKT 235 - Work Term II WKT 335 - Work Term III
Year 5 8th Semester WKT 435 - Work Term IV --

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.


NOTE*: Students are expected to follow the sequence prescribed for their program. Deviation from the sequence requires the submission of a formal request to the Co-op Faculty Advisor and approval from the School. With permission from the School/Department, students may be allowed to graduate with the co-op endorsement with fewer than the prescribed work terms.

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
BUS 100* Strategies for Success
ECN 104 Introductory Microeconomics
ITM 102 Business Information Systems I
QMS 102 Business Statistics I

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

2nd Semester

REQUIRED:

ACC 406 Introductory Management Accounting
ECN 204 Introductory Macroeconomics
GMS 200 Introduction to Global Management
MHR 523 Human Resources Management
MKT 100 Principles of Marketing
QMS 202 Business Statistics II

 

* This course is graded on a pass/fail basis.

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

3rd Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122 Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

7th Semester (offered in Fall Only)

Begins Fall 2017.

REQUIRED:

MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Two courses from Table I.

8th Semester (offered in Fall Only)

Begins Fall 2018.

REQUIRED:

BUS 800 Strategic Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Three courses from Table I.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Full-Time, Third-Year Direct Entry Program

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Part-Time, First-Year Entry Program

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
BUS 100* Strategies for Success
ECN 104 Introductory Microeconomics
ITM 102 Business Information Systems I
QMS 102 Business Statistics I

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

2nd Semester

REQUIRED:

ACC 406 Introductory Management Accounting
ECN 204 Introductory Macroeconomics
GMS 200 Introduction to Global Management
MHR 523 Human Resources Management
MKT 100 Principles of Marketing
QMS 202 Business Statistics II

 

* This course is graded on a pass/fail basis.

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

3rd Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122 Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

CMN 279 and LAW 122 will be timetabled either in the 3rd or 4th semester.

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Part-Time, Third-Year Direct Entry Program

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.