Engaged key stakeholders through in-depth qualitative and qualitative research with our research partners, The Strategic Counsel, and brand agency, Bruce Mau Design.
When starting this initiative, we looked to those who KNOW us best.
Developed guidelines based on the insights that were shared by our community. These will be our guiding principles throughout the entirety of this brand refresh process.
Research Results – We heard you loud and clear.
“Ryerson is best known for innovation, entrepreneurship, experiential learning and getting on with it.”
”Being part of something that is growing is much more exciting than something that is already big.”
“I think Ryerson is respected as a citybuilder / they are playing a leadership role in revitalizing downtown TO.”
“People aren’t aware of the scope and diversity of the research we’re doing.”
“The reputation has skyrocketed into a school of innovation.”