Jewelry Business Meets Digital Disruption
Noura Sakkijha, Ted Rogers MBA
Noura Sakkijha is thinking outside the jewelry box. The Jordan-born Ted Rogers MBA grad is taking jewelry digital with external,Mejuri, a direct-to-consumer startup that offers everyday fine jewelry at affordable prices.
While at Ryerson, Noura won $25,000 in the Slaight Business Plan Competition for her vision for Mejuri. After graduating, she developed and launched her business in the external,DMZ, Canada’s leading startup incubator, where she received resources, mentorship and industry connections to fuel her passion.
With three generations of jewelry experience in Jordan, Noura leveraged her family connections with manufacturers to produce quality, hand-finished pieces that serve a gap in the market – between expensive classic jewelry and disposable costume jewelry. By doing so, Noura has carved a precious niche in a highly competitive industry.
“The skills, funding and mentorship resources I gained from the Ted Rogers MBA and DMZ enabled me to transform my learnings into applied practice and were instrumental in helping me launch Mejuri,” says Noura.
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Photo credit: John Burridge