Brief Description:
The PMB survey includes information on Canadians' usage of over
3,500 products and services. Information includes their
demographics, their attitudes, their media consumption, their retail
outlets, frequency of usage and (when sponsored) the brands they
use. All tables are in exportable formats, including Excel and
Power Point. The same data is available on a stand alone machine in
the library that is loaded with the IMS-CrossTab software. For
those wishing to make extensive use of the data, it is recommended
that they use this machine in the reference area (See section F (yellow) on the floorplan).
| Dates of Coverage: |
2005 - |
| Frequency of Updates: |
Annually |
| Record Type: |
Full Text |
| Subjects Covered: |
Marketing, consumer behaviour and demographics |
|
Access:
CONNECT
via the www
Access is available on and off campus to Ryerson
University students, staff and faculty. Library sign-in required
Maximum number of simultaneous users:
Unlimited
Terms of use
Browser Restrictions:
Internet Explorer required for 2009 reports |
