Market Research Guide

Ryerson Library Book Collection

Most marketing research books are located in the HF5415-5487 call-number range on the 7th floor. The Library catalogue includes the titles of books, periodicals, audiovisual materials and company annual reports held by the Library. Search the library catalogue by author, title, subject and keyword. If you do not have a specific author or title of a book and you do not know the Library of Congress subject heading, search the library catalogue by the "keyword" option.

Reference Books

Reference books (e.g., dictionaries, directories and handbooks) related to marketing research are located mainly on the 2nd floor in the Reference area. Some heavily consulted reference materials are kept on Reserve, also on the 2nd floor.

Selected Special Reference Sources by Subject.

Advertising

• Annual Summary of Advertising Expenditures in Canada HF5813.C2A65 Latest printed issue on 2nd floor Reserve; updated by CD at Quickshare, 2nd floor
• Canadian Advertising Rates and Data (CARD) Per HF5801.C27 Latest issue, 2nd floor Reserve
• Media Digest. Canadian Media Directors' Council Ref HF5826.5.C3
• PMB Category Reports Ref PN4914.R43P54 2nd floor Reserve
• National List of Advertisers Ref HF5808.C2N3
• Standard Directory of Advertisers Ref HF5805.S7

Brand Names. Trade Names

• Annual Summary of Advertising Expenditures in Canada Ref HF5813.C2A65 Latest printed issue, 2nd floor Reserve; superceded by CD-ROM at Quickshare, 2nd floor
• Brands and their Companies Ref T223.V4A25
• Canadian Trade Index Ref HF3223.C25
• Encyclopedia of Consumer Brands Ref HF5415.3.E527
• Fraser's Canadian Trade Directory Ref HF3223.F7
• National List of Advertisers Ref HF5808.C2N3
• Thomas Register of American Manufacturers Ref T12.T6
• Standard Directory of Advertisers Ref HF5805.S7
• Thomas Food & Beverage Market Place Ref HD9321.3.T56

Company Information

The following sources provide basic information on manufacturers, suppliers, distributors, competitors, etc. The Internet is also a major source.

• Annual Reports of Canadian/US companies Print copies, TSE top 300, library 5th floor. Titles held by Library listed in catalogue. Electronic copies, see Annual Reports
• Blue Book of Canadian Business Ref HG4090.Z5B58; updated volume in electronic format only
• Canadian Directory of Service Companies Ref HD9985.C22.D84
• Canadian Key Business Directory Ref HF3223.C24
• Canadian Trade Index Ref HF3223.C25
• Directory of Canadian Manufacturers (Dun & Bradstreet) Ref HD9734.C25G83 superceded by Guide to Canadian manufacturers
• Directory of Canadian Manufacturers - Companies HD9734.C25D56 Updated in Canadian Company Capabilities (Strategis)
• Directory of Canadian-made Products HD9734.C25D55 Updated in Canadian Company Capabilities
• Directory of Retail Chains in Canada Ref HF5468.D5
• Financial Post Data Group, Company Historical Reports and Investment Reports no longer available in print. See FP Advisor Corporate Analyzer ; FP Advisor Corporate Profiler ;FP Advisor Corporate Reports ; FP Advisor Dividends ; FP Advisor New Issues
• Financial Post 500 Ref HG4090.F453
• Financial Services Canada Ref HG185.C2F4
• Guide to Canadian manufacturers(Dun & Bradstreet) Ref HD9734.C25 G83
• InfoCANADA Free directory lookup
• Mergent (Moody's) Industrial Manual Ref HG4961M67 Updated in electronic copy Mergent Online
• Mergent (Moody's) International Manual Ref HG4007.M66 Updated in electronic copy Mergent Online
• Report on Business Magazine - The Top 1000 (Globe & Mail) Ref HC111.R374
• [Scott's] Central Canada Distributors' Directory Ref HF5421.5.C3C36. Updated in Scott's All Select at standalone wkstn
• Scott's Industrial Directories Ref HF5072...& Scott's All Select at standalone wkstn
• Greater Toronto Business Directory* Ref HC118.T6S37 & Scott's All Select at standalone wkstn
• Scott's Directories Ontario Manufacturers Ref HF5072.O5S29 & Scott's All Select at standalone workstn
• Thomas food & beverage market place Ref HD9321.3.T56
• Ward's Business Directory of Private and Public Companies in Canada and Mexico Ref HF4090.W37

Company Ownership

• Directory of Corporate Affiliations Ref HG4057.A2192
• Inter-Corporate Ownership Ref HD2807.I57; Electronic update CD at Statcan Wkstn, 2nd floor
• Statistics Canada Standalone Workstation, 2nd floor
• Who Owns Whom: (North America, v.2) Ref HG4009.W46

Consumer Survey

• Financial Post Canadian Markets HC111.C37 2nd floor Reserve
• Spending Patterns in Canada Stat. Can. Cat. 62-202 Updated in electronic format
• Market Research Handbook Ref HC111.M37 Also available in electronic format
• PMB Category Reports Ref PN4914.R43P54 2nd floor Reserve
• Statistics Canada publications Library's 2nd floor, Reference area. Search Statistics Canada's print catalogue. As well, connect to its electronic catalogue, via Research Guides or Statistical Sources
• Ryerson Library Catalogue

Industry Sources

• Advice for Investors.com
• Ryerson Library Catalogue
• Canadian Index Check industry as a topic in the index
• Dun & Bradstreet Canadian Industry Norms and Key Business Ratios Ref HF5681.R25D89 Microfiche, 2nd floor Reserve
• Dun & Bradstreet SIC 2+2 Manual Ref HF5681.R25D889 Use with microfiche, 2nd floor Reserve
• Financial Post Investment Reports, Industry Reports replaced by FP Advisor
• Strategis
• Statistics Canada publications Library's 2nd floor, Reference area. Search Statistics Canada's print catalogue. As well, connect to its electronic catalogue, via Research Guides or Statistical Sources
• Financial Performance Indicators for Canadian Business Updated by electronic CD Statistics Canada wkstn. 2nd floor
• Financial Services Canada Ref HG185.C2F4
• Quarterly Financial Statistics for Enterprises Statcan. Cat. No. 61-008 2nd floor, Ref area
• Services Indicators Statcan. Cat. No. 63-106 2nd floor, Ref area
• Small Business Profiles: Canada and the Provinces (Stat. Can publ - updated by Web) HD2346.C2S6 Reserve Desk CD
• Mergent (Moody's) Industry Review Ref HG4961.M68 (US info) Updated in electronic copy Mergent Online
• Standard & Poor's Industry Surveys Ref HC106.6S74 (US info)
• Toronto business & market guide : profile of Toronto and the Greater Toronto area HF5072.T6 M475 Latest edition, 2nd floor Reserve
• Value Line Investment Survey HG4501.V26 (US info), 2nd floor Reserve

Market Research Reports

• Ryerson Library catalogue
• Financial and Taxation Statistics for Enterprises Statcan. Cat. No.61-219 2nd floor, Ref area
• Canadian Index Check industry as a topic in the index
• Strategis
• Internet

Market Share

• Canadian Index Check industry as a topic in the index
• Market Share Reporter Ref HF3001.M37
• Canadian Key Business Directory Ref HF3223 .C24
• Financial Post Investment Reports, Industry Reports replaced by FP Advisor
• Scott's Industrial Directories Scott's All Select at standalone wkstn

Statistical Sources

• Canadian Index Check industry as a topic in the index
• Statistics Canada publications Library's 2 nd flr, Reference area. Search Stat. Can's print catalogue. As well, connect to its electronic catalogue, via Research Guides or Statistical Sources

Stock Performance

• The Blue Book of CBS Stock Reports Ref HG4503.C35
• Canadian Daily Stock Charts Per HG4501.D35
• Financial Post Investment Reports Ref HG4503.F56 Updated in electronic format only: FP Advisor Corporate Reports
• Graphoscope Per HG4501.G73
• Report on Business (G&M Newspaper) Per FC3097.1.G56
• Stock Guide Per HG4661.A1S76
• Toronto Stock Exchange Review Per HG5160.T6A18
• Value Line Investment Survey Ref HG4501.V26 (US)
• Numerous Internet Sources See some at Ryerson Library homepage, Subject Resources, Personal Finance

Top Management Sources

• Blue Book of Canadian Business Ref HG4090.Z5B58; updated volume in electronic format only
• Financial Post Directory of Directors Ref HG4090.Z5F5
• Financial Services Canada Ref HG185.C2F4
• Standard & Poor's Register of Corporations, Directors & Executives Ref HG4057.A42 Also on Lexis/Nexis
• Who's Who in Canadian Business Ref HC112.5.A2W46
• Most directories listed under the earlier section, Company Information
• Internet

Trade Associations

• Canadian Almanac & Directory Ref F5003.A213
• Corpus Almanac & Canadian Sourcebook Ref FC2.C67
• Directory of Associations in Canada Ref AS40.D5