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Sport marketing, sponsorship and management expert Cheri L. Bradish has joined the Ted Rogers School of Management at Ryerson University as the Loretta Rogers Research Chair in Sport Marketing. Bradish commenced her five-year term on August 1, 2013.

Bradish, who joins Ryerson after 16 years at Brock University, brings a strong research background complimented by professional sports marketing experience. She has developed a special research focus examining the management and marketing of the Olympic Games, including ambush marketing-related issues. She consulted as a sponsorship and sales specialist with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games, and in 2011, was chosen as the Canadian Olympic Committee’s representative to attend the International Olympic Academy Session for Educators of Higher Institutes of Physical Education in Ancient Olympia, Greece.

“The Ted Rogers School of Management warmly welcomes Dr. Bradish to this new role and our academic community,” said Steven Murphy, dean, Ted Rogers School of Management. “We look forward to her contributions in establishing a strong presence for Ted Rogers School of Management in this area, and I know all students will benefit immensely from her in-depth, real-world sport marketing expertise.”

In addition to undergraduate and graduate student teaching, Bradish will establish a research institute in sport marketing. Her areas of focus will be on the local, national and global sport consumer marketplace, with specialized projects examining sport and social impact and women in sport.

Bradish’s research has appeared in prominent journals such as the Journal of Sport Management, the International Journal of Sport Management and Marketing, and the Sport Management Review and she has delivered numerous refereed academic and professional presentations. Her professional experience was garnered through work with the Florida Sports Foundation, Nike Canada Inc., the Florida State University Department of Athletics (NCAA), and the NBA’s Vancouver Grizzlies. She is a member of numerous professional associations including the Canadian Olympic Association, the North America Society for Sport Management and the International Sport Marketing Association. In 2013, Bradish was recognized by Brock University with a faculty award for teaching excellence.

Bradish holds a MSc and PhD in Sport Management from Florida State University. She graduated from Guelph University with a Bachelor of Arts.

The Loretta Rogers Endowed Research Chair, established in 2007, is a rotating chair position with a five-year term, and is made possible through a significant leadership gift from the Rogers family. The chair is named after Loretta Rogers, the wife of the late Ted Rogers, Ryerson University benefactor and Canadian sports entrepreneur, and aims to advance management education at the Ted Rogers School of Management at Ryerson University, nationally and globally.

About Ryerson University

Ryerson University is Canada's leader in innovative, career-oriented education and a university clearly on the move. With a mission to serve societal need, and a long-standing commitment to engaging its community, Ryerson offers more than 100 undergraduate and graduate programs. Distinctly urban, culturally diverse and inclusive, the university is home to more than 38,000 students, including 2,300 master's and PhD students, nearly 2,700 faculty and staff, and more than 140,000 alumni worldwide. Research at Ryerson is on a trajectory of success and growth: externally funded research has doubled in the past four years. The G. Raymond Chang School of Continuing Education is Canada's leading provider of university-based adult education. For more information, visit www.ryerson.ca

About Ted Rogers School of Management

Ted Rogers School of Management at Ryerson University is Canada’s pre-eminent entrepreneurial-focused business school that is shaping the country’s next generation of global innovators and leaders. The school’s focus on academic rigor, combined with real world, relevant curriculum, provides students with experiential learning and critical thinking skills needed to solve the challenges facing today’s fast-changing economy.  Ted Rogers School of Management is home to six schools of management, three innovative MBA programs and 11 cutting-edge research centres and institutes. Ted Rogers School of Management is AACSB accredited, and has nearly 10,000 students and 200 faculty and staff from around the world. Its’ students, faculty and alumni are connected with business and community leaders to fuel Toronto and the world’s economic growth, prosperity and creative talent. For more information, visit www.ryerson/tedrogersschool.ca

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Suelan Toye
Public Affairs | Ryerson University
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