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RING IT BABY!

RYERSON STUDENTS ATTEMPT TO BREAK GUINNESS WORLD RECORD FOR LARGEST COW-BELL ENSEMBLE

TORONTO, Aug. 27, 2012 --- Nearly one thousand Ryerson students are going to attempt to break the Guinness World record for the largest cow-bell ensemble on Wed., Aug. 29, 1:30 p.m., in the campus quad.

Sean Sroka, lead singer and guitar player of local rock band SEAM, will greet the crowd and get everyone into the groove as the event’s master of ceremonies and music instructor.

The goal is to have 950 people in Ryerson’s quad ringing their cow bells for two minutes, beating the previous record of 640 people set in Switzerland in September 2009. Members of Ryerson’s Orientation Team will teach the students the rhythm a few times before the actual Guinness World Record attempt. The unofficial results will be announced immediately after the challenge. There will be two witnesses on hand to verify the count as well.

Speakers including university staff and Ryerson Students’ Union will welcome the participants and warm up the crowd.

Note: quad will be fenced in to keep an official count of the participants. Reporters should arrive by 1:30 p.m. and enter through the southwest entrance at Gould Street. They need identify themselves as media to the volunteers on site so they won’t be included in the official count.

Parking for media trucks: Limited parking is available at the north end of the quad near Ryerson Theatre,

43 Gerrard St. East. Volunteers will be on hand to assist media to that area until 2 p.m. Street parking also available on Church and Gerrard Sts.

Campus map: http://www.ryerson.ca/maps


WHAT:    Guinness World Record breaking attempt for the largest cow-bell ensemble

WHEN:     Wednesday, Aug. 29, 1:30 to 3 p.m. (event begins at 2 p.m.)

WHERE:   Quadrangle (southwest entrance only off Gould St.) Ryerson University 350 Victoria St.

 

 

MEDIA CONTACT:
Suelan Toye
Public Affairs | Ryerson University
Office: 416-979-5000 x 716 | stoye@ryerson.ca

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Michael Forbes
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Office of Public Affairs
Office: 416-979-5000 x 4282
michael1.forbes@ryerson.ca

Suelan Toye
Media Relations Officer
Office of Public Affairs
Office: 416-979-5000 x 7161
stoye@ryerson.ca

Johanna VanderMaas
Media Relations Officer
Office of Public Affairs
Office: 416-979-5000 x 4630
johanna.vandermaas@ryerson.ca

Lauren Clegg
Media Relations Officer
Digital Media Zone
Office: 416-979-5000 x 2997
lauren.clegg@ryerson.ca