Professional Communication

Biography:

Sheila brings to her role as ProCom Instructor more than 20 years’ experience as a marketing and advertising writer, conceiving and writing print and broadcast campaigns and developing website content for clients in the automotive, financial, high tech, and other industries.  Sheila also has contributed essays to The Globe and Mail and feature articles to financial and transportation industry publications, and written speeches, media kits, newsletters and video scripts.

An anthropologist by training, Sheila received her B.A. from McGill University and her M.A. from the University of Paris.   She began teaching at Ryerson in 2004, at the School of Professional Communication and the G. Raymond Chang School of Continuing Education.  She has taught numerous business and technical communication courses at Ryerson and developed a new course, Promotional Communications, which she launched at the Chang School in 2010.  Before she came to Ryerson, Sheila taught at Sheridan College, Seneca College, and Vanier College in Quebec.