Business Management
Biography:
EMPLOYMENT HISTORY
| 2005-Present | Assistant Professor, School of Business Management, Ryerson University, Toronto, Canada |
| 2003 | Instructor, Introduction to Marketing Management, University of Toronto, Mississauga Campus |
| 1999-2001 | Statistics Coordinator, Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) |
| 1997 | International Trade Specialist, U.S. Department of Commerce |
| 1996 | Defence Research Assistant |
| 1988-1994 | Assistant Marketing Manager, Rennie Inc. (Manufacturer and wholesaler of men’s clothing) |
Qualifications:
| PhD | Marketing, Rotman School of Management, University of Toronto, 2006 |
| MSc | Consumer Studies, Marketing Management, University of Guelph, 1999 |
| BSc | Consumer Studies, University of Guelph, 1996 |
HONOURS
| 2003-2004 | Ontario Graduate Scholarship |
| 2003 | American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Fellow |
| 2001-2002 | Canadian Credit Management Foundation Scholarship |
| 2000-2004 | University of Toronto Fellowship |
| 1998 | Ontario Graduate Scholarship |
| 1997-1998 | Dorothy Britton Memorial Graduate Scholarship |
| 1997-1998 | Quality Management Institute Graduate Scholarship |
| 1997 | Harshman Graduate Scholarship |
| 1997 | University Graduate Scholarship-Department of Consumer Studies |
| 1997 | NAFTA Scholarship, Washington Centre for Internships |
| 1997 | Janet M. Wardlaw Medal, College of Family and Consumer Studies, University of Guelph, in recognition of academic contributions and special leadership |
Research Interest:
Nonconscious influences on consumer behaviour, attitudes and persuasion, narrative processing, product placement, and viral marketing.
Current Courses:
MKT502 – Consumer Behaviour
MB8404 – Managing Customer Relations
Professional Affiliations:
American Psychological Association
Administrative Sciences Association of Canada
Association of Consumer Research
Marketing Science Institute
Society for Consumer Psychology
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