Business Management

Biography:

Biographical Sketch:
Prior to joining the Ted Rogers School of Management as Assistant Professor, Marketing, I held senior research, marketing and advertising positions in public and private sector companies. I was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides deserving recognition to those who have made distinguished contribution to marketing research in Canada. I was one of the youngest candidates and one of only a handful of women to be so honoured. I completed my PhD (Management) at the Sprott School of Business at Carleton University in 2010.

Qualifications:

PhD (Management), Carleton University
MBA, Concordia University
BA, University of Ottawa

Research Interest:

My research concentrates on the intersection of the customer experience with the organization based on direct communication and interaction.

Specific areas of interest are:
1) Consumer resistance to innovation adoption, and the attitudes and behaviours associated with the resistance.
2) Understanding the resilience of paper artefacts.
3) Antecedents and consequences of distrust in the customer-organization relationship

Current Courses:

Marketing
International Marketing
New Product Management
Consumer Behaviour
Technology Marketing
Marketing Management
Marketing Research

Professional Affiliations:

American Marketing Association
Association of Consumer Research
Marketing Research and Intelligence Association
International Centre for Anti-Consumption Research
Product Development and Management Association

Publications and Presentations:

McNeish, Joanne (2010). The Paperless University. Carleton Now, October, www.now.carleton.ca.
McNeish, Joanne (2010). Consumers’ Resistance to Discontinuing an Existing Technology, The Paper Bill. Canada Post Corporation, Ottawa.
McNeish, Joanne (2009). What is a Paper Bill? 2009 Sprott Ph.D. Student Symposium.
McNeish, Joanne (2009). The Resilience of Paper. Legal (Dys)Functions, Department of Law 4th Annual Graduate Student Conference, Carleton University, Ottawa.
McNeish, Joanne (2009). Understanding Consumers’ Resistance to Adopting New Services, Using Marketing Research to Uncover the Reasons. Government of Canada Public Opinion Research Directorate, Ottawa.
McNeish, Joanne (2008). What do Hinges, Zippers and Pens Have in Common? Government of Canada, Services Canada, Ottawa.
McNeish, Joanne (2008). When Marketing Talks, Will Money Listen? Keeping the CFO on (Marketing’s) Side.  Zone 5, Technology Marketing Forum, Ottawa Carleton Research and Innovation Centre, Ottawa..
McNeish, Joanne (2007). Linking the Practitioner and Academic Researcher. Vue, February, 20-21.
McNeish, Joanne (2007). Linking the Practitioner and Academic Researcher: Academic Journals, Inspirational or Incomprehensible, Part 1. Vue, May, 22.
McNeish, Joanne (2007). Linking the Practitioner and Academic Researcher: Academic Journals, Inspirational or Incomprehensible, Part 2. Vue, June, 20-21.
McNeish, Joanne (2007). Knowledge Sharing and the Aging Workforce. 2007 Sprott Ph.D. Student Symposium (Excellent Presentation Award).
Kumar, Uma, Irfan Butt, Joanne McNeish, Allen Brown and Bhasker Mukerji (2005). Business Customer Satisfaction from Outsourcing: An Empirical Study of Canadian Businesses. In Bharat Maheshwari,  ASAC Conference Proceedings, 26 (7),142.
McNeish, Joanne (2005). Questioning the Reality of Trust in Marketing. 2005 Sprott Ph.D. Student Symposium (Excellent Presentation Award).
Malhorta, Shavin and Joanne McNeish (2005). Comparison of the Use of Hard Copy and Online Catalogues among Various Age Groups. 2005 Sprott Ph.D. Student Symposium.  
McNeish, Joanne (2005). Measuring the Impact of Direct Mail on Your Brand. 2005 Canadian Marketing Association Conference, Toronto.