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Refereed Conference Proceedings:
Martin, D., & McEvoy, B. (2016, June). How to maximize the profitability of a restaurant’s wine menu using the diagnostic revenue management technique of menu engineering in a simulated environment. Paper presented at the 10th Annual Conference of the American Association of Wine Economists in Bordeaux, France.
Martin, D., & McEvoy, B. (2015, October). The integration of menu engineering as a revenue management experience in a total enterprise restaurant simulation. Paper presented at the 2015 EuroCHRIE Conference at Manchester Metropolitan University, UK.
Martin, D., & McEvoy, B. (2014, June). Cloud hosting restaurant simulation application and implementation. Presented at the International Conference on Education and New Developments (END) in Madrid Spain.
Forgacs, C., Martin, D., & McEvoy, B. (2012, May). Teaching a new discipline revenue management. Paper presented at the 2nd Advances in Hospitality and Tourism Marketing & Management Conference in Corfu, Greece.
Martin, D., & McEvoy, B. (2011, June). An educationally validated restaurant simulation will have a major impact on 21st century foodservice education. Paper presented at the 18th Educational Innovation in Economics & Business (EDINEB) Conference in Lyon France.
Martin, D., & McEvoy, B. (2010, July). Impact of an interactive computer simulation on effective training in a service oriented business, an operating restaurant, as well as on students aspiring to a career in the service sector, specifically hospitality management. Paper presented at the 17th International Conference on Recent Advances in Retailing and Consumer Services Science in Istanbul Turkey.