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Dr. David Martin

Martin, David


Associate Professor




TRS 3-005


(416) 979-5000 ext. 6692

Email Address:


Dr. David Martin

Associate Professor, Ted Rogers School of Hospitality and Tourism Management.

His research has been published in the Journal of Hospitality and Leisure Marketing; Journal of Travel Research and The Journal of Applied Hospitality Management.

He has consulted with the Royal Bank, J. W. Marriott Corporation, and Cendant Corporation. in the development of customer satisfaction measurement tools and executive development training programs in service management

He has developed and delivered for Delta Hotels and Accor Hotels and Resorts, Imago Restaurants and Service Inspired Restaurants management training programs using real-time computerized simulation programs. The emphasis of this training is a balance approach to operations management that includes both financial as well as service management strategies to running successful hospitality operations.

He has lectured in Service Quality and Strategic Management for  the MBA Hospitality and Tourism Management Program at the University of  Guelph and the MS  Hotel and Restaurant Program  at Rochester Institute of Technology (Kosovo, Croatia, and Dominican Republic Campuses)



Hospitality and Tourism Management

Research Interests

Customer Service Management, Business Simulations, and Culinary Tourism.

Select Research and Professional Contributions

Refereed Papers Presented at Conferences

Martin, D., & McEvoy, B. (2016, June). How to maximize the profitability of a     restaurant’s wine menu using the diagnostic revenue management        technique of menu engineering in a simulated environment. Paper presented     at the 10thAnnual Conference of the American Association of Wine     Economists in Bordeaux, France.

Martin, D., & McEvoy, B. (2015, October). The integration of menu engineering     as a revenue management experience in a total enterprise restaurant     simulation. Paper presented at the 2015 EuroCHRIE Conference at     Manchester Metropolitan University, U.K.

Martin, D., & McEvoy, B. (2014, June). Cloud hosting restaurant simulation     application and implementation. Paper presented at the International     Conference on Education and New Developments (END) in Madrid, Spain.

Forgacs, G., Martin, D., & McEvoy, B. (2012, May). Teaching a new discipline:     Revenue management. Paper presented at the 2nd Advances in Hospitality     and Tourism Marketing & Management in Corfu, Greece.

McEvoy, B., & Martin, D. (2011, June). An educationally validated restaurant     simulation will have a major impact on 21st century foodservice education.     Paper presented at the 18th Educational Innovation in Economics & Business     Conference in Lyon France.

McEvoy, B., & Martin, D. (2010). Impact of interactive computer simulation on     effective training in a service oriented business. Paper presented at the 17th     International Conference on Recent Advances in Retailing and Consumer     Service Science, Istanbul Turkey.

Lu, Z., & Martin, D. (2010, June). E-procurement management in the Canadian     hotel industry: How internet technology plays a role in hotel purchasing. Paper     presented at the 8th Asia-Pacific CHRIE in Bangkok, Thailand.

Journal Publications

Hecht, J. A., & Martin, D., (2006). Back packing and hostel picking: An analysis     from Canada.  International Journal of Contemporary Hospitality Management,     18(1), 69-77. doi: 10.1108/09596110610641993

Martin, D. W., & McEvoy, B. (2003). Business simulations: A balanced approach         to tourism education. International Journal of Contemporary Hospitality         Management, 15(6), 336-339. doi: 10.1108/09596110310488195

Martin, D. W., & McEvoy, B. (2001) Classroom simulation is computer based.             Florida International University Hospitality Review, 19(2), 13-22.

Martin, D. W., & McEvoy, B. (2001). An evaluation of the hotel operating training     simulation program: The student perspective, The Journal of Applied         Hospitality Management, 3(2). 98.

Joppe, M., Martin, D., & Waalen, J. (2001). Toronto’s image as a destination: A     comparative importance satisfaction analysis by origin. Journal of Travel         Research, 39(3), 252-260.


Other Papers

Martin, D., & McEvoy, B. (2015) Operations success: Simulating real world     conditions to help drive restaurant profits. Canadian Restaurant and        Foodservice News.



HTA 708, Revenue Management

HTH 102, Service and Professionalism

HTH 501, Advance Service Management Systems

HTR 900, Director's Special Project

Honours & Awards

2013, Educator of the Year Award Ontario Hostelry Institute

2008, Ontario Hostelry Institute of Ontario Fellowship


Other Faculty Members