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Dr. Gabor Forgacs

Forgacs, Gabor

Office:

TRS 3-058

Telephone:

(416) 979-5000 ext. 6693

Email Address:

gforgacs@ryerson.ca

Biography:

Dr. Gabor Forgacs

Associate Professor, Ted Rogers School of Hospitality and Tourism Management

Dr. Forgacs has twenty years work experience in the hotel industry on two continents including a management position at a Four Seasons hotel in Toronto, Ontario, Canada and the position of president and general manager of a full service hotel in Budapest, Hungary. He had joined the School of Hospitality and Tourism Management at Ryerson University, Toronto in 1997. He teaches Revenue Management for Hospitality & Tourism, The Value of Branding in Lodging, and Asset Management in Hospitality – all these courses are cross-disciplinary and current.

Gabor is a textbook author and he publishes articles on professional topics in the electronic media. He is the faculty advisor of the School’s co-op program and he is frequently interviewed and quoted in the media.

Research Interests

Dr. Forgacs has authored a book “Revenue Management. Maximizing revenue in hospitality operations.” that is published in over 50 countries by The American Hotel and Lodging Educational Institute. He is also a member of the Special Graduate Faculty of the School of Hospitality and Tourism Management at the University of Guelph, Ontario, Canada where he taught Revenue Management for the MBA program. Gabor is an advisor to graduate students both at Guelph and at the Ted Rogers School of Management at Ryerson on their major research paper.

Dr. Forgacs has presented papers at annual conferences of the ICHRIE (International Council on Hotels Restaurants and Institutional Education), Advances in Hospitality and Tourism Marketing & Management and other professional events over the years. He has delivered training and consulting for Canadian and international lodging organizations. 

Gabor was editor of the online discussion series “Understanding Branding and Product Specialization in Hotels” and presenter of the module “Single Brand Case Study” by Henry Stewart Publications, UK.

 

  • Revenue Management
  • Hotel Branding
  • Asset Management
Select Research and Professional Contributions

Books:

Forgacs, G. (2017). Revenue management: Maximizing revenue in hospitality         operations (2nd Ed.). AHLEI.

Forgacs, G., & American Hotel & Lodging Association Educational Institute.         (2010). Revenue management: Maximizing revenue in hospitality         operations. American Hotel & Lodging Educational Institute.

 

Refereed journal articles:

Forgacs, G., & Dimanche, F. (2016). Revenue challenges for hotels in the sharing         economy: Facing the airbnb menace. Journal of Pricing and Revenue         Management, 15(509). doi: 10.1057/s41272-016-0071-z

Zheng, C., & Forgacs, G. (2016). The emerging trend of hotel total revenue     management. Journal of Pricing and Revenue Management, 1-8.  doi:     10.1057/s41272-016-0057-x, October 2016.

Willie, P.A., Connor, D., Solé, J., Forgacs, G., Grieves, R., & Muller, J. (2016).     Human capital challenges in the hotel industry of Canada: Finding innovative     solutions. WHATT.

 

Refereed Conference Presentations:

Forgacs, G. (2012). Using the case method in revenue management teaching.            Presented symposium paper at the ICHRIE Annual Convention, Denver, CO.

Forgacs, G., Martin, D., & McEvoy, B. (2012, May). Teaching a new discipline         revenue management. Paper presented at the 2nd Advances in Hospitality         and Tourism Marketing & Management Conference in Corfu, Greece.

 

Professional Contributions

Delivered Workshop Series: Revenue Management, PEI Tourism, Charlottetown,         2016.

Delivered Management Training and Revenue Management consulting at         Belcampo resort in Punta Gorda, Belize, 2013.

Delivered Training and Education for the Asian American Hoteliers Association         for Certified Hotel Owner certification program in Selected U.S. markets,         2013 – 2016.

 

Other:

Has published articles in the International Journal of Contemporary Hospitality Management, The Hotelier Magazine (Canada), The Rooms Chronicle (U.S.), The Accommodator (Canada), The Canadian Lodging News and other print magazines, plus in online publications e.g. Hotel-Online.com, ehotelier.com, hotelnewsresource.com, 4hoteliers.com, htrends.com, HVS Intrenational.com, hsyndicate.org, hotelexutive.com, wiredhotelier.com and other electronic publications.

Education
  • Doctorate Degree (DR.Oec.) from the Karl Marx University of Economic Sciences, Budapest Hungary
  • Graduate Degree, Economics of Commerce, Karl Marx University of Economic Sciences, Budapest, Hungary
  • Bachelor Degree, Hotel and Restaurant Management, College of Commerce and Hospitality Management of Budapest, Hungary
Teaching

Undergraduate

HTA 708, Revenue Management for Hospitality and Tourism

HTL 701, Value of Branding in Lodging

HTL 510, Asset Management in Hospitality

HTL 507, Lodging Facilities Management

 

Graduate

Advanced Revenue Management in Hospitality and Tourism, Guelph MBA

Contact

Other Faculty Members