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Dr. Kelly MacKay

MacKay, Kelly

Title:

Professor

Education:

B.A., M.Sc., Ph.D.

Office:

TRS 3-022

Telephone:

(416) 979-5000 ext. 6700

Email Address:

k7mackay@ryerson.ca

Biography:

Dr. Kelly MacKay

Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinary Tourism Alliance, and Transportation Options Ontario. Her recent research examines Mobile IT and Free Choice Experiences (SSHRC). Dr. MacKay’s work employs a variety of methodological approaches including photo-elicitation, focus groups, surveys, and mixed-methods. She is a member of the editorial board for the Journal of Travel Research and Past President of the Travel and Tourism Research Association Canada Chapter. 

Google Scholar Profile

Research Interests

Destination image, information search and processing, visual representations in tourism, information technology and tourism, special interest (nature, wildlife) and community tourism.

Select Research and Professional Contributions

Refereed Conference Presentations and Proceedings

MacKay, K., Van Winkle, C., Halpenny, E., & Barbe, D. (2016, September). Social         media use in festival and daily life contexts. Paper presented at the Travel               and Tourism Research Association of Canada Conference, Edmonton, AB.  http://scholarworks.umass.edu/ttracanada_2016_conference/7

Buddefield, J., Van Winkle, C., Halpenny, E., & MacKay, K. (2016, September).        Mobile device use and non-use in a festival context: The roles of age and         gender. Paper presented at the Travel and Tourism Research Association of         Canada Conference, Edmonton, AB.         http://scholarworks.umass.edu/ttracanada_2016_conference/10

Van Winkle, C., Buddefield, J., MacKay, K., & Halpenny, E. (2016, February).         Mobile device use and festivals: The role of habit. Paper presented at the     ENTER 2016 eTourism conference, Bilbao, Spain.

Gibbs, C., & MacKay, K. (2015, September). DMF or No DMF: A hotel managers’         perspective. Paper presented at the Travel and Tourism Research            Association of Canada Conference, Niagara Falls, ON.

Van Winkle, C., Cairns, A., Halpenny, E., & MacKay, K. (2015, September). Digital         experience offerings at festivals: An application of the typology of human         capability. Paper presented at the Travel and Tourism Research Association        of Canada Conference, Niagara Falls, ON.

Van Winkle, C., Cairns, A., Halpenny, E., & MacKay, K. (2014, September). Living         on the edge: Visiting without a mobile device. Paper presented at the Travel          and Tourism Research Association of Canada Conference, Yellowknife, NT.

MacKay, K., Barbe, D., Van Winkle, C., & Halpenny, E. (2014, June). Your festival         in 140 characters or less: Exploring festivals’ use of twitter. Paper presented     at the Annual conference of the Travel and Tourism Research Association     International, Bruges, Belgium.

Halpenny, E., Van Winkle, C., MacKay, K., Salenieks, T., Barry, T., & Barbe, D.     (2014, May). Factors affecting the use of mobile digital technology at     festivals: Observations from three Canadian festivals. Paper presented at the     Canadian Congress on Leisure Research, Halifax, NS.

 

Refereed Journal Articles

MacKay, K., Barbe, D., Van Winkle, C., & Halpenny, E. (In press). Social media use     at festivals: Temporal and content analysis. International Journal of          Contemporary Hospitality Management, 29(6).

Van Winkle, C., Cairns, A., MacKay, K., & Halpenny, E. (2016). Mobile device use     at festivals: Opportunities for value creation. International Journal of Event         and Festival Management,7(3), 201-218. doi: 10.1108/IJEFM-04-2016-0025

Gibbs, C., Macdonald, F., & MacKay, K. (2015). Social media usage in hotel     human resources: Recruitment, hiring and communication. International        Journal of Contemporary Hospitality Management 27(2) 170-184.                            doi: 10.1108/IJCHM-05-2013-0194

MacKay, K., & Vogt, C. (2012). Information technology in everyday and vacation     contexts. Annals of Tourism Research39(3), 1380-1401.                                      doi: 10.1016/j.annals.2012.02.001

MacKay, K., & Campbell, M. (2012). Innovative community tourism in Uganda –     International tourists, national networks, and local livelihoods. Téoros,     Special Issue: Innovations in Sustainable Tourism, 59-64.

Campbell, J. M., MacKay, K. J., & Dranzoa, C. (2011). Enhancing rural livelihoods     through tourism education and strategic partnerships: A Uganda case     study. Tourism Analysis, 16(1) 5-17.

Kah, J. A., Vogt, C., & MacKay, K. (2011). Place-based information technology use     on vacations. Tourism Geographies, 13(2) 209-233.

 

Books/Book Chapters

McCarville, R., & MacKay, K. (Eds.) (2013). Leisure for Canadians (2nd ed.). State     College, PA: Venture Publishing.

MacKay, K. (2015). Special interest tourism. In J. Jafari & H. Xiao (Eds.)                Encyclopedia of Tourism, Springer. doi: 10.1007/978-3-319-01669-6_187-2.

Teaching

Undergraduate

HTT 202, Tourism Concepts

HTR 841, Research and Data Analysis

 

Graduate 

MT 8000, Research Seminar

Research Funding
Granting Agency
Year Research Project
Investigators
Social Sciences & Humanities Research Council (SSHRC) Insight 2013- 2016
Acceptance and Use of Mobile Devices in a Free Choice Context

Van Winkle, C.

MacKay, K.

Halpenny, E.

 

Ryerson University Office of the Vice President research and Innovation

 2013 Understanding Mobile Device Use in a Free Choice Context:A Toronto Festival Case Study MacKay, K.

Ryerson University Office of the Vice President research and Innovation

2012 Social Media Use by North American Hotel Human Resource Managers

MacKay, K.

Gibbs, C.

Macdonald, F.

Ted Rogers School of Management, Office of the Dean, Ryerson University 2011 Technology and Vacation Experience MacKay, K.
Canadian International Development Agency (CIDA) 2006-2012 Enhancing Rural Livelihoods in Uganda through Sustainable Community Tourism Campbell, M. MacKay, K. Walker, D.
Social Sciences & Humanities Research Council (SSHRC) 2005-2009
Understanding the Impacts of Information Technology on the Vacation Experience MacKay, K. & Vogt, C.
Honours & Awards

2014, Best Paper Award: "Your festival in 140 characters or less*: Exploring festivals’ use of Twitter" Travel and Tourism Research Association International Conference, Brugge, Belgium

2014, Dean’s Service Award, Ryerson University, Ted Rogers School of Management

2013, One of the 40 most cited articles in Annals of Tourism Research (Impact Factor 3.683) for MacKay, K. & Fesenmaier, D. (1997).  Pictorial element of destination image formation, Annals of Tourism Research, 24(3) 537-565 as reported by Xiao, H., Jafari, J., Cloke, P., & Tribe, J. (2013). Annals: 40–40 vision. Annals of Tourism Research40, 352-385.

2013, Nominated top 20 best journal paper of the year by International Federation for IT and Travel & Tourism (IFITT) for:  MacKay, K. & Vogt, C. (2012). Information technology in everyday and vacation contexts. Annals of Tourism Research, 39(3) 1380-1401.

Contact

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