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  Tom Griffin

Griffin, Tom


Assistant Professor




TRS 3-175


(416) 979-5000 ext. 7935

Email Address:


Dr. Tom Griffin

Tom is an Assistant Professor in the School of Hospitality and Tourism Management, and Assistant Director of the Hospitality and Tourism Research Institute.  

Tom has a PhD in Recreation and Leisure Studies at the University of Waterloo.  His research interests revolve around Visiting Friends and Relatives (VFR) travel, specifically the experiences of immigrants in Toronto who host friends and relatives and the implications for individual and community development, as well as for tourism service providers and destination marketers.  Additional projects have looked at the role of VFR in tourism destinations more broadly.  His research has been published in various tourism journals and presented at international conferences.

Previously Tom was the Manager of Research and Social Responsibility for Tourism Toronto, the regional destination marketer, and has held consultancy positions working for various tourism and community agencies in the UK, Australia, and Canada.

Tom has lectured at several higher education institutions in southern Ontario on subjects including tourism policy, tourism and sustainability, tourism concepts, destination marketing, and tourism research.  He strives to engage students in class using different activities and technology to help students be active in the learning process.


Hospitality and Tourism Management

Research Interests

Tourism, visiting friends and relatives (VFR) travel, immigration and tourism, destination marketing, tourism research, and tourism policy.

Select Research Publications

Griffin, T., & Dimanche, F. (In Press). Urban Tourism: The Growing Role of VFR     and Immigration. Journal of Tourism Futures.

Munoz, J., Griffin, T., & Humbracht, M. (In Press).  Towards a new definition of     VFR Mobilities.  International Journal of Tourism Research.

Griffin, T. (2016). Immigrant hosts and intra-regional travel. Tourism     Geographies, 19(1), 44-62.

Griffin, T., & Nunkoo, R. (2016). Paid accommodation use of international VFR     multi-destination travellers. Tourism Review71(2), 90-104.

Griffin, T. (2014). A paradigmatic discussion for the study of immigrant     hosts. Current Issues in Tourism, 17(6), 487-498. 2014.

Griffin, T. (2013). Visiting friends and relatives tourism and implications for     community capital. Journal of Policy Research in Tourism, Leisure and       Events, 5(3), 233-251.

Griffin, T. (2013). Gap year volunteer tourism stories: sharing more than     memories. Journal of Hospitality Marketing & Management, 22(8), 851-874.

Griffin, T. (2013). Research note: A content analysis of articles on visiting friends     and relatives tourism, 1990–2010. Journal of Hospitality Marketing &       Management, 22(7), 781-802.



HTT 202, Tourism Concepts

HTT 509, Who makes the rules? Issues in Tourism

HTT 510, Sustainable Tourism: The Golden Goose?

HTR 741, Hospitality and Tourism Research Concepts

HTR 841, Research and Data Analysis



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