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Faculty Supervisors

Study with one of our renowned professors as your faculty supervisor with expertise in the following areas:

As Associate Professor and Interim Director of the Ted Rogers School of Retail Management with backgrounds in design and retailing, Dr. Yu specializes in consumer behaviour and marketing strategies in the context of the experience economy. Her current consumer research focuses on shopping experiences and behaviours of low vision shoppers and elderly shoppers as well as on how product innovation, retail environment and service designs contribute to effective marketing strategies.


Dr. Gunn is an Assistant Professor with the Ted Rogers School of Retail Management. Her research interests include retail management education, service quality, and innovation in retail services. Her articles have appeared in peer-reviewed international journals including the Journal of Retailing and Consumer Services and the Journal of Services Marketing.

Dr. Lee is an Associate Professor with primary research interests in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing.

Dr. Shaw is an Assistant Professor in the Ted Rogers School of Retail Management. His research focus is to find out what motivates individuals to use technology and why some people adopt advanced features more readily than others. Currently, his research is focused on the adoption of smartphone apps for face-to-face transactions, and on consumers’ attitude towards using a mobile wallet at the point-of-sale.

Dr. Smith is a Professor in the Ted Rogers School of Retail Management. Her research focus is on commitment-trust applied to B2B (retailer-vendor strategic partnerships) and B2C settings (social media). She is currently studying social media campaigns initiated by retailers. She uses social network analysis and large scale surveys to gain consumer insight and measure trust and consumer involvement. MScM students who work with Dr. Smith have the opportunity to learn Sysomos, software that is used to analyze social media campaigns in industry and research.