Dr. Ozgur Turetken, BS, MBA, PhD
Professor and Interim Director
Ted Rogers School of Information Technology Management
Ozgur Turetken studied electrical engineering as an undergraduate in his native Turkey and earned his MBA there before coming to the United States for his doctorate. Prior to coming to Ryerson University in 2006, he taught at Temple University in Philadelphia.
“Academia attracted me after I finished my first year of doctoral studies,” Turetken said. “With this job, you define it. There are duties you have, but beyond that, it becomes what you want it to be, which is an interesting proposition. You define your own goals and, by and large, you are responsible to yourself.
“I like the dynamic nature of the work, and being always around young people makes me feel like I’m still in college.”
Turetken teaches analytics to undergraduate students and a theory course for thesis students in the Master of Management Science program that helps them frame their thesis research. He has served as the supervisor for a number of MMSc students, enjoying the connection to students who are doing research.
“Research allows you to learn and to contribute to knowledge so others can learn,” Turetken said.
His own research focuses on human-computer interaction and is done at the “intersection of how we process, organized and present information and how it influences people’s decisions.”
Turetken explores how text is organized, mined and visualized, focusing largely on new media. He was involved in some of the early research to define information overload and looks at how content is leveraged.
He conducts a lot of experiments with human subjects, not the most common approach in business schools. A recent study experimented with text mining of user-generated content in helping consumers to make a purchasing decision.
He plans to continue this stream of research, noting its practical applications.
“Content generators can learn which content gets the most positive reaction and develop it in a more intelligent way,” he said. “The applications are limitless: political campaigns, university governance. …”
As the interim director of the Ted Rogers School of Information Technology Management, administration is something that is now a larger part of Turetken’s academic experience. During his term, he hopes to begin building alumni connections to the school, making it more mainstream.
“Academics can be an isolated lifestyle, but this work requires you to constantly interact with people,” Turetken said. “It’s a very good learning experience for me.”
Learn more about Ozgur Turetken. (http://www.ryerson.ca/~oturetke/)
The Ted Rogers School of Management at Ryerson University is Canada’s pre-eminent entrepreneurial-focused business management school, shaping the next generation of global innovators and leaders with a combination of experiential and theoretical learning. The information and technology management school is the only school in Canada dedicated to both business management and information and communications technology (ICT). Its graduates learn how to anticipate and capitalize on business opportunities tied to technology change and understand the principle underlying ICT innovation.