Rogers Communications Centre, 80 Gould Street,
Room 360B, Toronto, Canada, M5B 2K3

tel. (416) 979-5000 x. 7866
fax (416) 979-5203
email: c5davis :a:t:


papers and reports

bibliography: Q-methodology in audience research


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Charles H. Davis, Ph.D.
Professor, RTA School of Media
Faculty of Communication & Design
Ryerson University, Toronto, Canada

Welcome to my website. I am a professor in Ryerson Unversity's RTA School of Media (Faculty of Communication & Design) and I hold the ES Rogers Sr Research Chair in Media Management and Entrepreneurship. My research interests have to do with product innovation, media audiences, customer value and experiential consumption of media products, innovation in digital experience goods, and labour and entrepreneurial startups in creative industries. Current research projects are:

1) Audience and reception analysis. This research aims to develop and test methodologies and conceptual frameworks to gauge the perception of value among audiences. I am currently surveying global Hobbit audiences with Q methodology as part of the Transnational Comparative Study of Audience Engagements with The Hobbit. I am also interested in other kinds of audiences and have recently conducted research on audiences for documentaries, transmedia and crossmedia products, augmented reality products, narrowcast live performances in cinema theaters, and niche entertainment products.

2) Entrepreneurship and innovation, especially in the creative industries. I am delivering a course, Entrepreneurship in Creative Industries, in Winter 2015, and am participating in the Global Entrepreneurship Monitor project in Canada and in Ontario. See the recently released GEM Ontario report on entrepreneurship in Ontario.

3) Exclusionary networks in media occupations. I am working on social stratification in above-the-line media occupations in Canada and the consequences for mediated cultural expression.

Publications from the above research projects are listed here.

My recent graduate and undergraduate teaching includes courses on audiences, media management, new product development, political economy of media industries, media innovation, and media entrepreneurship. I teach in Ryerson's MA in Media Production program, in the Ryerson/York MA/PhD program in Communication and Culture, and in Ryerson's MBA/MSc in Management of Technology and Innovation program.

Since September, 2011 I am serving as Associate Dean for Scholarly Research and Creative Activities (SRC) in the Faculty of Communication & Design. SRC involves value creation by producing, publishing, curating, exhibiting, or performing original work. As Associate Dean, SRC I encourage, promote, and support the SRC work of colleagues and students in our schools of Creative Industries, Fashion, Graphics Communications Management, Image Arts, Interior Design, Journalism, Media (formerly Radio and Television Arts), Professional Communication, and Theatre.

You can find me in the Rogers Communications Centre.