Rogers Communications Centre, 80 Gould Street,
Room 360B, Toronto, Canada, M5B 2K3

tel. (416) 979-5000 x. 7866
fax (416) 979-5203
email: c5davis :a:t:


research papers and reports

bibliography: Q-methodology in audience research


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Charles H. Davis, Ph.D.
Professor, RTA School of Media
Faculty of Communication & Design
Ryerson University, Toronto, Canada

Welcome to my website. I am a professor in Ryerson Unversity's RTA School of Media (Faculty of Communication & Design) and I hold the ES Rogers Sr Research Chair in Media Management and Entrepreneurship. My research interests have to do with media audiences and digital experience goods. My three major lines of research are:

Audiences, reception, and mediated experiential consumption. I am currently surveying global audiences of the Hobbit films with Q methodology as part of the Transnational Comparative Study of Audience Engagements with The Hobbit.

Innovation management and policy in creative/IT industries. Special interest now in doing-using-interacting innovation hubs and media policy in open, non-linear environments.

Labour and entrepreneurship in creative industries. Projects include investigation of labour market outcomes in creative fields, social stratification in above-the-line media occupations in Canada, and small entrepreneurial firms in creative industries.

I am also participating in the Global Entrepreneurship Monitor project in Canada and in Ontario. See the recently released GEM Ontario report on entrepreneurship in Ontario.

Publications from these research projects are available here.

My recent graduate and undergraduate teaching includes courses on audiences, media management, new product development, political economy of media industries, media innovation, and media entrepreneurship. I teach in Ryerson's MA in Media Production program, in the Ryerson/York MA/PhD program in Communication and Culture, and in Ryerson's MBA/MSc in Management of Technology and Innovation program.

Since September, 2011 I am also serving as Associate Dean for Scholarly Research and Creative Activities (SRC) in the Faculty of Communication & Design. SRC involves value creation by producing, publishing, curating, exhibiting, or performing original work. As Associate Dean, SRC I encourage, promote, and support the SRC work of colleagues and students in our schools of Creative Industries, Fashion, Graphics Communications Management, Image Arts, Interior Design, Journalism, Media (formerly Radio and Television Arts), Professional Communication, and Theatre.

You can find me in the Rogers Communications Centre.