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Visual Rhetoric in a Digital World

A Critical Sourcebook

Edited by Carolyn Handa

2004

504 pages

Complementary Texts

Rudolf Arnheim

Charles Kostelnick and David Roberts

Edward Tufte

Gunther Kress and Theo Van Leeuwen

Karen Schriver

Mark Johnson

Donis A. Dondis

Keywords

Theory

Visual Design

Education and Literacy

 

This collection is an interesting survey of visual rhetoric in the context of Composition Studies. However, it reaches into other disciplines like design, sociology, and education. It reproduces classic papers by Roland Barthes and Rudolph Arnheim. But, it also includes papers by contemporary scholars like Gunther Kress, Jay Lemke, Richard Buchanan, Richard Lanham, and bell hooks. Most papers were previously published.

One lingering theme throughout many papers is the changing role of rhetoric in light of new and emergent media. Richard Buchanan argues that we need to conceive of design as “a humanistic enterprise, [by] recognizing the inherently rhetorical dimension of all design thinking” (24). However, Michele Shauf argues quite differently:

 the most vital role of humanities in our technological age is to maintain a skeptical eye and a cautious attitude toward the early adoption of technologies simply because they “go beyond”. Our goal is to foster not technical invention but rhetorical invention. (367)

Overall the collection is an appealing survey of visual rhetoric and its allied fields