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Web Word Wizardry A Guide to Writing for the Web and Intranet Rachel McApline 2001 264 pages Complementary Texts Ben Shneiderman Jennifer Preece, Yvonne Rogers, Helen Sharp Lisa Graham Domenic Stansberry Steven Bain and Daniel Gray Alan Dix Keywords Interface Design Textual Design Copyright © 2000-2007 Isabel Pedersen

Web Word Wizardry is a useful resource for web writing. The second chapter summarizes keywords that enable the transformation from print writing to web-based writing. “Think Web” means “Think:” web culture context screen skim-reading fluid format keywords search engines links interaction international (McAlpine 10-11) McApline’s first-person voice makes the book interesting and amusing, as well as instructive.