Return to Home

Social Semiotics Robert Hodge and Gunther Kress 1988 Complementary Texts Rudolph Arnheim Roland Barthes Graeme Turner Keywords Theory Film theory Copyright © 2000-2007Isabel Pedersen

Hodge and Kress explore the roots of traditional semiotics and reposition this field within a social landscape. They draw primarily upon Saussure and Peirce for theoretical grounding. They develop an extensive notion of modality as they carry out their discourse analysis.