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BUS 800

CRAFTING A SUCCESSFUL STRATEGY

A good strategy should:

Ø Fit with the company’s resources (capital/human)

Ø Fit with the external environment (industry/market/competitors)

Ø Be aligned with the company’s culture, vision, objectives, and purpose/mission

A good strategy should deliver:

Ø An increase in the company’s performance (revenue/cost/profit, etc.)

Ø A sustainable competitive advantage

Ø Action and execution

BUS 800/handout/K. Jensen