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Our brand is our story. 

It represents our core values and unique qualities. It is what people think of when they think “Ryerson.”  It matters because it influences the decisions people make about connecting with our community — as students, faculty, donors, partners and staff.

Our story has impact. 

And the impact is amplified when we tell our stories in a consistent and unified way — through the images we use and the messages we deliver. On this website, you’ll find the guides and tools to understand our brand and how to apply it to your work. Together, we will strengthen our reputation as the hub for inventive and purposeful thinkers and creators.

The brand platform is designed as a tool and reference for Ryerson’s community to guide and inspire the stories we tell and how we tell them. It is made up of six key elements: Big Idea, Mission, Vision, Values, Brand Differentiators & Tone.

In order to inspire our audiences and build our reputation, our communications should have a consistent and engaging look and feel. The brand toolkit provides the guidelines and tools for the application of the Ryerson University visual brand.

Just as our visual identity impacts our brand, so does our messaging. We want to tell stories that resonate with our audience and inspire action. We also want to represent the Ryerson voice in a meaningful way.

The messaging toolkit, which includes both a Messaging Guide and Writing Style Guide, provides the necessary guidance to help you communicate in an engaging way that is consistent with our standards.

PDF fileMessaging Guide
(1.2MB)

If you plan to communicate on our behalf, these guidelines will provide you with everything you need. This is a locked guide that requires a password.

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PDF fileWriting Style Guide
(255KB)

This guide includes style rules for punctuation, abbreviations, formats, terms and notes.

From individual logos to our full visual toolkit, the section houses all of our downloadable brand resources.

The examples found in this section showcase the application of the new brand guidelines. Use these examples as inspiration, or as a guide when designing your own material.

Ryerson’s brand architecture defines the visual structure and relationships of entities within the university. To see where your entity best fits, go to our brand architecture section where you can learn more about the classifications of University Brand, Academic/SRC Brands, Sub-Brands and Independent Brands.

This is Ryerson. And this is our brand.