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Ryerson University: At the intersection of mind and action

This is Ryerson.

And this is our brand.

Our brand is our story. It represents our core values and unique qualities. It is what people think of when they think “Ryerson.”  It matters because it influences the decisions people make about connecting with our community — as students, faculty, donors, partners and staff.

Our story has impact. And the impact is amplified when we tell our stories in a consistent and unified way — through the images we use and the messages we deliver. On this website, you’ll find the guides and tools to understand our brand and how to apply it to your work. Together, we will strengthen our reputation as the hub for inventive and purposeful thinkers and creators.

Visual Toolkit

In order to inspire our audiences and build our reputation, our communications should have a consistent and engaging look and feel. The visual identity toolkit provides the guidelines and tools for the application of the Ryerson University visual brand.

Messaging Toolkit

Just as our visual identity impacts our brand, so does our messaging. We want to tell stories that resonate with our audience and inspire action. We also want to represent the Ryerson voice in a meaningful way.

The messaging toolkit, which includes both a Messaging Guide and Writing Style Guide, provides the necessary guidance to help you communicate in an engaging way that is consistent with our standards.

Strategy Guide

Messaging Guide

Learn more about our messaging framework.

Style Guide

Writing Style Guide

Use this as a reference tool when writing.


From individual logos to our full visual toolkit, this section houses all of our downloadable brand resources.


The examples found in this section showcase the application of the new brand guidelines. Use these examples as inspiration, or as a guide when designing your own material.

Brand Architecture

Ryerson’s brand architecture defines the visual structure and relationships of entities within the university.

To see where your entity best fits, go to our brand architecture section.

University Brand

University Brand

The overarching identity of the university. It is the voice used in top-level communications and when the university is speaking as one unified entity.

Academic/SRC Brand

Academic/SRC Brands

Parts of the university that are most closely associated with its mission of learning and scholarly, research and creative activity.



Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity. They are managed by university administration.

Advanced Brand

Independent Brands

Independent brands are associated with the Ryerson community, but are independently managed by students or other external stakeholders.