- To promote our unique strengths and differentiate from the competition
- To raise brand awareness and reputation
- To develop a framework to efficiently and effectively use resources for maximum impact
- To quickly provide equity to new initiatives
- To increase donor, government and community support
- To instil a sense of pride into our community
The Big Idea
The university’s Big Idea unifies all the elements of the brand platform. It must resonate with our audiences and should be top of mind when anyone thinks of Ryerson University.
It is true to Ryerson’s past and present and will continue to define the university in the future.
The Intersection of Mind & Action.
Ryerson University's mission defines why we exist. It is our ambition and calling — the reason we get out of bed every morning.
Ryerson University can be found at the intersection of mind and action, equipping its students with the knowledge and experiences that empower them to positively and meaningfully transform themselves, their culture, the economy and society.
Our vision states the next big goal we are collectively working towards in service of our mission.
To be Canada's leading university and hub for inventive and purposeful thinkers and creators.
Our Brand Story brings all of the elements of the platform together into a single narrative that speaks to the core of the Ryerson brand.
This story is not what we tell our audiences, instead it's what they will come to believe about Ryerson University based on all of the signals that our brand sends out.
Ryerson University is a leading comprehensive innovation university integrated into Toronto's diverse urban core. At the intersection of mind and action, we've built a home and a hub for inventive and purposeful thinkers and creators — all working to positively transform themselves, their culture, the economy and society.
Download a copy of the PDF fileBrand Platform for easy reference.