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Each of us – as employees, faculty, staff and students – share a responsibility for telling the Ryerson story every day. Our brand strategy is the foundation for telling that story – it is what drives us, what differentiates us from others, and why we feel proud to be a part of Ryerson. If individually we tell a consistent story about who Ryerson is and what we stand for, we'll increase the impact of Ryerson as a whole. The development of the new brand strategy was guided by the priorities in the new academic plan.