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Brand Architecture

The Ryerson brand architecture defines the relationships of entities within the university. This section outlines the brand classifications and provides tools to help you determine how you can strengthen your brand as well as the Ryerson brand.

Our goal is to create a clear framework and to unify communications across the diverse units so that Ryerson's voice can rise above the noise.

Brand Classifications

Ryerson’s brand architecture consists of four brand classifications. Each classification has visual guidelines that will help clarify Ryerson’s diverse composition. Whether you are starting a new entity or updating an existing identity, this section will help you determine which of these classifications your brand best fits into.

Partnerships can exist at all levels of the brand architecture. The visual toolkit used in a partnership is determined by the brand type of the Ryerson affiliate. For example, a partnership between the Faculty of Arts and the Native Women’s Resource Centre of Toronto would follow the Scholarly, Research and Creative Activity(SRC)/Academic Brand.


University Brand

University Brand

The overarching identity of the university. It is the voice used in top-level communications and when the university is speaking as one unified entity.

Academic/SRC Brand

SRC/Academic Brand

Parts of the university that are most closely associated with its mission of learning and scholarly, research and creative activity. 



Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity. They are managed by university administration.

Advanced Brand

Independent Brand

Independent brands are associated with the Ryerson community, but are independently managed by students or other external stakeholders.

Note: Please always connect with University Relations to determine where you fit into the brand architecture. Contact with requests.

Visual Toolkit Usage Summary

This chart shows how each brand classification should use the university's visual toolkit.