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SRC/Academic Brand

SRC (Scholarly, Research and Creative Activity)/Academic brands are parts of the university that are most closely associated with its mission of learning and research.

Brand Impression: “This is part of what Ryerson does as a University.”
Example: Faculty of Engineering and Architectural Science, School of Fashion

Note: Please always connect with University Relations to determine where you fit into the brand architecture. Contact with requests.

Visual Toolkit

SRC/Academic Brands have more flexibility of the visual guide to differentiate their brand. The following elements are consistently used.

To allow flexibility within SRC/Academic Brands, only one of the following elements must be used in communications: primary and secondary palette or the graphic device.