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Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity. They are managed by university administration.

Brand Impression: “This is connected to Ryerson, but different than its core learning function.”
Example: Ryerson Rams, Ryerson Eats

Note: Please always connect with University Relations to determine where you fit into the brand architecture. Contact with requests.

Visual Toolkit

Sub-brands live within the university but have distinctly different functions. Generally, they exist outside of the academic body of the institution and are managed by university administration. Their use of the visual toolkit is flexible. 

The university photography style, graphic devices and tertiary colour palette are optional elements of a sub-brand’s visual language. A sub-brand may develop their own versions of these components.