The university brand is the overarching identity of the university. It is the voice used in top-level communications and when the university is speaking as one unified entity.
Brand Impression: “This is Ryerson University”
Example: Alumni Relations, Human Resources
Note: Please always connect with University Relations to determine where you fit into the brand architecture. Contact email@example.com with requests.
University branded communications consistently use all elements of the visual guide, except the tertiary palette. The tertiary palette is only used in University Brand communications when an SRC/Academic Brand is the focus of the message. An example of this could be sub-sections of the Admissions Handbook or sub-sections of a university-overview PowerPoint presentation.