Photography is the most effective tool to showcase the diverse, urban core in which we live.
Ryerson’s photography style has been developed with our brand platform in mind. It portrays a new age of confidence for the university via a more honest and authentic documentary-style approach.
When combining images in a single layout, using a mix of content and scales is most effective at communicating the breadth of work being done at Ryerson. Graphically, contrasting scales and content creates visual interest, helps to balance a layout and provides texture.
In order to maintain a consistent brand message, it is important to avoid the following techniques in photography.
Marketing and Creative Services, in University Relations has compiled a list of external photographers. The photographers on this list have been divided into two sets of categories to highlight their specialty – although all are available to cover whatever your photography needs may be. You may deal directly with them and make arrangements for your shoot as well as handle all financial matters related to the job. The photographers on this list have negotiated and lowered their fees to accommodate our Ryerson clients. The quote will include any additional photography equipment (if required), and post-processing of images (colour correction, editing, etc.).
For marketing photography needs such as campaigns and other materials, you can request access to the Ryerson Asset Bank. For access and instructions on use, please contact Josh McInerney, Manager, Design and Creative Services, at email@example.com.
Photography in the Ryerson Asset Bank is property of the university. These images are available under the condition that the photography supports the strategic promotion and marketing of the university and is for non-profit use.
Magazine, brochures, advertisements, environmental portraits, photojournalism, campus images
Major and minor university events, department celebrations, awards ceremonies, convocation, headshots, simple portraits