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Messaging Toolkit

We want to tell stories that resonate with our audience and inspire action. We also want to represent the Ryerson voice in a meaningful way.

The messaging toolkit, which includes both a Messaging Guide and Writing Style Guide, provides the necessary guidance to help you communicate in an engaging way that's consistent with our standards.

This is Ryerson. And this is our story.

PDF fileMessaging Guide

When writing as Ryerson University, a sub-brand or SRC/academic brand, having a strong grasp of our core messaging concepts is crucial. We all need to share our stories in a consistent way.

This messaging guide highlights our communications elements, our messaging framework and our overall brand parameters. If you plan to communicate on our behalf, these guidelines will provide you with everything you need.

Learn more about our messaging framework. This is a locked guide that requires a password.

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PDF fileWriting Style Guide 

The Ryerson University Marketing and Communications Style Guide facilitates consistency and clarity in the delivery of communications material pertaining to the university. This guide includes style rules for punctuation, abbreviations, formats, terms and notes. 

Developed to outline the finer points of our messaging, this style guide is to be used as a reference by all members of the Ryerson community.

The Ryerson Voice

These six words best encompass our tone:

  • Optimistic
  • Grounded
  • Progressive
  • Inclusive
  • Daring 
  • Scholarly