You are now in the main content area

Ryerson Logo

The university logo is the sign-off to everything we say. It embodies who we are and unites all of our different voices so that together we are stronger than the sum of our parts. 

The logo acknowledges our past, while taking a confident step forward. It retains many of the elements that have come to define our brand and applies a system to help unify and provide clarity to relationships and hierarchy. 

Consistent use of our logo positions us facing forward together. 

The Ryerson University logo uses the brand’s primary typeface, Replica Std, and the two primary colours, blue and gold. Two overlaid boxes are used to create clear, undisturbed space for the university name, as well as to communicate the brand’s modular visual language.

The logo must never be recreated or modified. It is always used in full colour, unless production restrictions prohibit it. To ensure you are always using our logo properly, see Logo Don’ts below.

archive fileLogo Download (digital and print formats)

Ryerson University Logo

For legibility, the University Logo is never made smaller than 0.8 inches wide in print, or 58 pixels wide on screen.

It is important that clear space be maintained from all surrounding typographic elements in order to distinguish the logo within a composition. Clear space is always determined by the width of the gold bar.

In all instances, the logo must be clearly visible and legible. Always make sure there is sufficient contrast between the logo and its background.

Alternate Use
Clear space is not necessary from other elements of the visual language (photography, colour fields), but careful attention must always be paid to the placement and visibility of the logo. The logo provides confidence and energy, and should be used with that in mind.

Minimum size of Ryerson logo is 0.8 inches in print or 58 pixels on screen.
Clear space around the Ryerson Logo is the width of one gold bar.

Clear Space

Alternate use of the logo on top of a background (in this example a photo) with sufficient contrast.

Alternate Use (no clear space from graphic elements)

The primary placement of the logo is in the bottom left corner of a layout. Secondary placement of the logo is in the upper left corner.

In all instances, make sure there is enough contrast between the logo and its background — meaning all edges of the logo are clearly defined and not blending into the background. For more information, see Logo Don'ts below.

Depending on layout, the use of logo lock-ups and application, these sizes may require additional consideration. For further suggested scales in various layouts and document sizes review the sample work in the Examples section.

Placement & Positioning for Print

The primary placement of the logo is in the bottom left corner of a layout. Secondary placement of the logo is in the upper left corner.

  • Letter documents that are 8.5 by 11 inches should have a logo width of 1.375 inches.
  • Tabloid documents that are 11 by 17 inches should have a logo width of 2 inches.
  • Retractable Banners that are 33 by 84 inches, should have a logo width of 7.75 inches.

Placement & Positioning for Digital

The placement of the logo for leaderboard ads, e-vites, and e-headers is on the left side. For big box and skyscraper ads, the placement is in the bottom left corner of a layout. Please ensure that there is sufficient clear space as defined by a gold bar width. In all instances, make sure there is enough contrast between the logo and its background, and that all edges of the logo are clearly defined and do not blend into the background. 

  • Leaderboard ads that are 728 by 90 pixels should have a logo width of 100 pixels.
  • Skyscraper ads that are 160 by 600 pixels should have a logo width of 120 pixels.
  • Big box ads that are 300 by 250 pixels should have a logo width of 70 pixels.
  • E-vite ads that are 600 pixels in width should have a logo width of 100 pixels.

Social media icons for official University channels should have a visual connection to the Ryerson brand. Based on the Ryerson brand architecture, the University and SRC/Academic Brand social media icons have been designed to achieve legibility, brand unity and visual appeal.

For primary Ryerson social media channels, a reduced ‘R’ icon has been developed. This icon contains visual references to the Ryerson logo, but has been designed to fit into a square frame. It is used for Ryerson’s main brand social media channels only.

Social media icon

For University Brand social media icons, we need to communicate information that visually references both Ryerson University and the specific unit.

An example of Ryerson’s social media icon with a variety of unit names with a white background.

For SRC/Academic Brand social media icons, we need to communicate information that visually references both Ryerson University and the specific faculty, school, program, etc.

An example of Ryerson’s social media icon with a variety of program acronyms and background colours that help to differentiate the programs.

In addition to the primary university logo, two other marks are available for specific instances and applications. Please contact ryersonbrand@ryerson.ca for more information.

Greyscale logo.

Grayscale Logo
A greyscale brand mark has been developed for black-and-white print reproduction methods where shades of grey are available. This version is preferred to the one-colour version.

 

One-Colour Logo
A one-colour brand mark has been developed for limited colour reproduction. Use the one-colour logo as only black, white or of a specific material (i.e., stainless steel, etched glass, etc.).

University crest.

University Crest
The use of the Ryerson Crest is reserved for the chancellor’s office, the president’s office, convocation, and other official scholarly documents for which a formal or ceremonial image is needed. The crest cannot overlap with any other graphic elements or typography. 

The University speaks loudest when we are united as one voice. Please do not make graphic decisions that contradict the guidelines. The following are a few examples of slip-ups. 

Logo don't: Ryerson University logo with the colours switched: the main box is yellow and the secondary box is blue when it should be the reverse.

Do not change the colours of the logo.

Logo don't: Ryerson University logo with a drop shadow behind it.

Do not add effects to the logo.

Logo don't: Ryerson University logo with the blue rectangle and yellow rectangle stretched out horizontally.

Do not adjust the proportions of the logo.

Logo don't: the Ryerson logo within a white rectangle with Ryerson University in blue text.

Do not create a knockout version of the logo.

Logo don't: Ryerson University Logo tilted at 90 degrees.

Do not tilt the logo, even at 90 degrees.

Logo don't: Ryerson logo set closely within an outlined box.

Do not enclose the logo within a shape, or a border.

Logo don't: Ryerson University logo on top of a yellow background with the logo's yellow rectangle blending into the yellow background.

Do not place the logo on a background without sufficient contrast.

Logo don't: Ryerson University logo on top of a busy image with the yellow rectangle blending into the light flare.

Do not place the logo on an image without sufficient contrast.

Logo don't: Ryerson University on a single line. It should be Ryerson stacked on top of University.

Do not create single-line logos.